Definition and basic skills of website optimization

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We often talk about the optimization of the site, but many people just one-sided think that site optimization is search engine optimization. In fact, this view is wrong, SEO is only part of the site optimization function, comprehensive site optimization should include the following parts: Site layout optimization, site code optimization, SEO optimization, search engine optimization, site use and management optimization.

A good site layout is the soul of the site, is the site of the charm, a lot of people are due to the good layout of the site and like on a site, as the layout optimization of the site we will later on the special text, mainly to do the user's use of the angle, the site's advertising value, the site's guiding function of reasonable layout, structural optimization. So the beginning of the establishment of the site to do a good job of the layout of the website design, so as to avoid later modification is very troublesome. Of course, many of the site procedures are supported template management, the layout of the website can also change with the template changes.

The site code optimization, is in the station when the use of what kind of code, how to abbreviate the code to avoid web browsing errors, improve the speed of the Web site to open, a page opening speed will affect the normal browsing of customers also affect the normal search engine included. If the long-term instability or can not open the site will often be search engine demotion, or even directly from the results of cleaning up, so the station when the optimization of the code is also very important to ensure that the Web site program concise without error, strong affinity for search engines is necessary. Now the web2.0 and other building station rules are very much to study the optimization of search, so as to achieve a better search rankings.

Website SEO optimization refers to the site code and layout of the introduction of SEO concept, targeted to strengthen the site's keywords, site title, site description optimization and so on.

1, home optimization, will be the main keywords to the home page, and must be in the title and the first page of the article appeared, the occurrence of the frequency of keywords will affect the extent of the included, but also can not excessively heap into the keyword, so search engine found after the consequences of being dealt with is very serious The color and layout of the home page is very important, if not to do a large portal site or special needs, it is recommended that the home frame color not more than three kinds of content, not too complicated, the most important, the most information to be used to show out on it. Home optimization also pay attention to the page header (header) page bottom (footer) optimization, as far as possible navigation keys, links and other places in these two positions, so that customers use it is also convenient, search engines also like through these locations to find the site chain or name chain. The link of the homepage must do well, earnestly does not appear bad chain or dead link, that may affect the search engine to the content judgment, causes the website to collect the problem.

2, Internal page optimization, refers to through the home page visit the company introduction, the product catalog, the information feedback and so on the column, generally we will visit through the homepage to enter the content to call the inside pages, the inside page and the homepage also should pay attention to the optimization, inside the page also must for each different page number content to set the keyword But the weight of the content is not as high as the home page. Inside page content access to access to the entrance and exit, the entrance refers to from the site into the page to the place, to try to be as eye-catching as possible and direct, unless the special reason to avoid opening the page and then pop-up page, this may cause customers to browse obstacles, but also to the search engine judgment caused difficulties. The internal page of the export refers to the link through the content to other places, generally in the home page, sidebar, bottom and other positions can be used in product columns, website recommendations, website hot stickers and other situations to guide customers to more popular or we want customers to browse the place.

3, the site static problem, the most original site is static pages, such as the home page is index.html such a format, but later introduced ASP PHP and so on to build station code, the site in order to improve the speed of information generation, reduce the burden of the site hardware, is the use of dynamic display mode, The advantage of this model is that the dynamic of the site can be timely, the release of the article, the user's dynamic and so on display, but does not generate HTML article, this is a kind of virtual article display method, we see content it does not need to exist directly in the network hard disk, but through the ASP PHP code dynamic display. This in the customer browsing is no problem, and quickly very convenient, but in the search engine seems very strange, such as index.asp?jas=1453 such a format, search cited does not think it is an article, thought is a code, so will affect the included. Of course, this situation is getting better, like Google's dynamic file is basically included with static almost. In order to better cater to the search engine's hobby, we can only write the article static, the static file will increase the hard disk space relatively, and will increase the burden of the server in reading a large amount of words. So there is a need for its loss. From this, but also produced a kind of pseudo static technology, is to index.php?main=1234 this format file by code disguised as 1234.html such format, in fact, the article itself format has not changed, also did not really generate static files, but in the search engine seems this is a static file.

The fourth question is search engine optimization, in fact, the above mentioned content is related to search engine optimization, so can also refer to each other, search engine optimization In addition to site optimization outside the station, the most important or from the external optimization, is the chain promotion, through the chain for the site to introduce a strong impetus for the site to add more value. There are many ways to increase the chain, the most primitive is a link, you can also add some traffic links, you can login to some navigation sites, but also in some popular forum posts, write blog, open a branch station. Of course, the main problem is to bring traffic to their own website, so that more people to browse their own websites. Search engine optimization is characterized by the inability of the human mind to consider the problem, but according to the search robot access to consider the problem, if the robot like to go to the place, you have to go more, send a post, write articles, some big portal site of the forum search engine almost a few minutes to crawl, this if the operation is good, Your site quickly to the search engine based on the relevance of the principle found!

The fifth aspect, the website usage and the management way optimizes, why this also proposed? Because our site is built to let people use and management, if these are not optimized, no good site is useless, we know, if a person in the registration of your user name to go through 4-5 steps before you can , maybe he'll just close the site and leave. But if it is too easy to register, no restrictions will soon become garbage posts, machine posts paradise, so in the use of our optimization, in the registration of reasonable control, registration after the use of fast and easy. In the management of functions to be comprehensive, feedback to be timely, managers can effectively control the content of the site and the user's browsing rights, etc. ... These can only be based on the different settings of each site, but the optimization is good, the success of the site is also very important!

I am a novice website, here just share a little of their learning experience just, do not dare to say that they have done well, just want to know better friends, learn from each other! (By the way, show the station www.bainq.com)