Different keywords need different page optimization

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Site positioning planning and is to determine the key words to optimize, after the analysis of the key words need to optimize, these keywords need to be in the site layout, reasonable layout can improve the utilization of the page, improve the flow of the site conversion. Novice webmaster Easy to make mistakes put keywords are placed in the home page, but this optimization will only cause the weight of the home page scattered, below to say that different keywords should need to layout in different pages.

The author of the operation of the network portal site, is currently being Baidu down the right, to seek A5 team SEO diagnosis after the engineers in the keyword detection to give some good advice, reasonable to the keywords and long tail keyword layout.

Main keyword Layout home

A more reasonable whole station keyword layout to resemble the tree structure, the main optimization keywords need to layout in the home page, and home layout keyword not more than 3. Such as talent site home can be layout of the key words: * * * * (Regional) talent Network, * * * (Regional) Recruitment Network, * * * * (regional) recruitment, such as the popular competitive keywords, placed in the home page can improve the overall weight of the site. Each page on the layout of the keyword not too much, so as to be in the page when writing targeted, so that the theme of the page highlighted.

The following is a talent net home to get keyword ranking records, home rankings More is the main keyword, the layout of the key words only three, the other can get the ranking are through the word-cutting technique.

First-level Keywords Layout channel page

There may be more than 10 primary-level keywords different from the main keyword, according to the properties of the keyword, you can layout in different categories of channel pages, placed in the channel page of the homepage, the channel title, description and page anchor text keywords should be layout for the second keyword, many novice webmaster easy to make mistakes, Channel page of the META tag or call the home page, easy to cause all pages of the site are the same title, spiders in the crawl easily mistaken for a duplicate page, not conducive to site SEO optimization. Such as talent site "job search" Channel page:

Title: Loudi Job Search-Loudi Talent Network

Description: Loudi Talent Network to find work information, more 2013 Loudi find work information, talent recruitment, job search, candidates, the first choice of Loudi talent network.

Category keywords "job search" related to all the layout on the channel page, channel meta tags do not directly call the home page, there is no accumulation of keyword phenomenon, a reasonable layout of the main keywords, each channel page distribution of two to three keywords, the keyword will not be repeated on multiple pages, do not cause unnecessary competition in the page. The use of multiple pages instead of the internal weight and anchor text effect, it is likely to make all the pages are outstanding.

Two-level keywords layout inside page

Site optimization is not only the optimization of the home page, the weight of the internal pages of large sites can be higher than the weight of the home page, the optimization of the flow rate of conversion is higher, the user jump rate is much lower. Keywords inside the page can optimize the long tail keyword, specific product pages corresponding to the specific long tail keywords. Talent Site page Title and description layout:

Title: Loudi find power, energy, mining industry, transportation, logistics, Express, Work _ Yang Yuguo-Loudi Talent Network

Description: Here is Loudi talent Network Yang Yuguo job resume information, expect job position: electricity, energy, mining industry; transportation, logistics, courier;

The title calls is the work intention of the talented person, through the method of cutting words can get a number of long tail keywords, whether it is for the enterprise, or the talent itself, can be a lot of opportunities for cooperation, enterprises search for talent and can be directly found to the intention of employees. Webmaster can be a certain optimization on the page, the page can be the corresponding ranking, through the long tail of keywords such as "Loudi to find a courier job" into the internal page of the enterprise, and can see the corresponding talent pool page, and in accordance with the various requirements of enterprises can be found in line with the requirements of the than the enterprise search is the home page rankings, into the home also to find the corresponding internal pages, and then filter according to the label, the flow rate of conversion is much higher.

Webmaster know the key words of the research decision content planning, each page for a set of clear keyword optimization, keyword layout of the more careful, the page can get to the ranking probability, create a greater flow of traffic. The above is Loudi Talent Network (http://www.0738rc.com) actual case analysis, if you want to reprint, please specify the source.