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Link bait is often thought to be interesting and it is also very creative, and blogging and sending emails to create links is more challenging than linking bait. I want to share some of the things I've learned from personal experience about creating bait links. If you have other insights, I would like to give you a thorough understanding of the following.

Keep a tight range

In most cases, you want your content to focus on your goals or the person you want to get the link to. When you try and try to create a wide network, you will usually be very successful in focusing on one or two goals (and enriching content based on the characteristics of the audience) rather than trying to create a content to target everyone.

Of course it's important to have a lot of link bait content, but there are some exceptions. You'll think of a lot of examples (if you can think of anything else, leave a note in the comments):

If your content or subject is generic-although this is rare, there are some content topics that can be applied almost to everyone on the web. Facebook is a good example of how almost every Web user has a Facebook account and is interested in keeping an eye on its changes (especially when it comes to privacy settings).

Create detailed guidelines-if they do a good job, a depth and breadth guide or file can get a lot of links. Think about how many links SEOmoz ' s beginners guide got.

Provide something new

It includes two aspects: angles and information

Angle：

The internet is huge, and sometimes it feels like a lot of things are commonplace. Luckily, people tend to write the same thing. If you want to write a topic that has been written many times, it has to be written from different angles. If everyone is writing about why something is bad, why is it so great? So don't just say it's good, back it up and make a case to explain why it's great.

Information

Although it seems that almost everyone has written everything, think about what you can offer people who don't know. You can use some of the following types of information:

Sales data-You can analyze your sales data and follow the demographics, gender, and other information that you've collected during the sales process that contains something new. Yes, maybe the data is not as accurate as your sales figures, and may not represent the overall market trend. However, he is still very new and difficult for people to get.

User data-When the user registers, can let the user fill in the relevant information. If they have a profile on their personal site, ask them for information. The information is then counted and drawn into graphs and tables. Cupid the job well with their blog posts.

Providing original research-new data is great because no one else owns it so you can use it as a clear reference resource. This is useful for information graphs-rather than spending a lot of time looking for someone else's published research, it's better to do research yourself. Like ask Your Target harsh this tool is useful because it provides you with a large platform where you can quickly get answers and you can focus your time on creating link lures instead of doing surveys.

Publishing the data for the survey and providing downloadable excel/csv allows people to use the data and allow them to create links for themselves through their own surveys. You even ask for the right to use the data.

Feedback is the key

You need to make sure your information chart is correct, without any mistakes or misspellings. This will make your bait in Reddit similar to social news sites being massively forwarded.

Spelling/proofreading-you have a misspelling or a clerical error. That's what happens. Then find someone to proofread it quickly.

Technical details-Make sure there is no technical error in the content and that you are not making mistakes. Find a content specialist and ask them to verify your work.

Readability-Link bait can have a huge impact on you and your peers. This is your child (no one will think their own children are ugly), so some things are obvious to you but not so obvious to others. Let your mother look at this, a bit like when you were in primary school your mother checked your homework. Find a person who is not in the project and who has an objection to verify and confirm whether this is useful.

Let the subject matter expert (especially those you want to link to) participate in the project-contact them before the project starts and tell them that they are the best and have them audited because they know more than you do. Tell them to thank them for their help when the project is running. Then encourage them to share the project. Because they spend time on the project, they are more willing to share it.

There's a killer.

Although you have a lot of data, it will be hard to succeed if you don't have a killer. Todd Malicoat has a good overview of the bait Link's killer, where you can read through it. I'll list them here:

News Mace

Contrary Mace

Attack Mace

Resource Mace

Humor Mace

Self Mace

Stimulating Mace

While each of these is effective, you need to choose between your final target audience and the object you want to link to. The humor mace can have a wide appeal if you want to increase the relevance of the link when you should use a contrary mace and a resource mace.

If you have a strong community that can use self mace to help you expand link building then you can let your community help you build links.

Likewise you should read copy Blogge's Crash course on the title party. Strong headlines will not only help increase the number of people who read the site, but also have a huge impact on the sharing of your link bait. So make sure your title contains an assassin's killer.

The source of the article for www.leadseo.cn Shanghai, the website optimization experts, reprint please keep the source! Thank you very much!