Digital music and e-commerce of "virtual" objects

The law of commercial production in the Digital Life: At first it was a product digitization; Then there was the http://www.aliyun.com/zixun/aggregation/18505.html "> Sales channel Digitization; Finally, the interactive digitization of sellers and buyers.





This is well understood, such as the current lively digital music. Before listening to music are cassette, and then from analog to digital, start listening to CDs or MP3, this is the product digitization, online download music, mobile phone download music, is the sales channel digitization. The concept of digital music itself, mainly refers to the marketing channel digitization brings about the revolutionary effect.


  


digital music is a banner of the development period of "virtual" electronic commerce. What is the "virtual" thing e-commerce? In fact, "virtual" e-commerce in our lives exist for a long time, the SP's download is "virtual" things e-commerce.





Currently, in the context of most Chinese, E-commerce is business-to-business, Web sites and transactions such as Alibaba, corporate excellence, consumer-to-consumer such as ebay. Internet services such as portals and search engines are often not included.





we refer to E-commerce, is a narrow concept, it mainly refers to the "logistics business." When the concept of E-commerce rose in the the early 1990s, scholars had carefully sketched her vision. In the broad sense of e-commerce, "logistics business" is only the most basic business, in addition, "digital streaming business", "Information flow Business" is also an important component. "Information flow" can be independent of business, such as the portal of news and search engines is a typical "information flow business", but in the "logistics business", "digital streaming business", the flow of information is more played by the auxiliary role.

As pictured above: "Digital streaming business" is a typical "virtual" object of E-commerce.

E-commerce mode from the transaction target attribute can be divided into: Tangible commodity transactions (online communication, offline delivery), the traditional industry attached to a strong, intangible commodity transactions (online communication, online delivery), that is, "virtual" e-commerce, the traditional industry is less dependent on the degree. At present, the development of electronic commerce with tangible commodities as the target of trading is faster and more successful, while the electronic commerce with intangible commodities as the target of trading divides the information flow into some portals of the transaction content, only digital music and even digital entertainment are leading the way.

"Virtual" goods E-commerce transactions have "0 logistics cost" effect, in addition to the vast number of broadband Internet throughput, in a short time, there will be "fast, little things" phenomenon. For example, on the freeway, because of the absolute speed of the car to come and go freely, so it will appear open highway. In the information superhighway, this kind of characteristic is especially prominent, "the fictitious" the trade fair appears in the general sense the short supply, "breaks the goods" the phenomenon.

"Virtual" E-commerce is the main direction of E-commerce in the future, will be more than "real" e-commerce 10,000 times times.

(written in May 2006)