Digital Stone Wu Gang: mobile gaming industry should awaken user confidence

Digital Stone Wireless Technology Co., Ltd. Chairman Wu Gang (Tencent Science and Technology photo) Tencent Science and technology news Beijing time November 3, Beijing Digital Stone Wireless Technology Co., Ltd., Chairman Wu Gang today at Tencent Technology Internet Conference interview room, the product and user confidence, as well as the public view of the market,　　Is the mobile gaming industry needs to address the key issues. Wu Gang said that the mobile game before some bad profit model, the industry has weakened the ability to explode. such as arbitrary charges and other undesirable phenomena, are affecting the development of the industry is an important issue. It is bound to cause these reasons, the user's experience costs increased.　　Today, the installed capacity is not a problem, but the user confidence, the public attitude to the market will need to improve the strength. Wu Gang said that the company in the first round of financing 10 million U.S. dollars, not because of cash problems affect the development of ideas.　　The company will continue to make the product in the selected direction. For mobile phone users change, Wu Gang said this is not a simple transfer, but a market segmentation embodiment.　　As long as the company can grasp a little user experience, the user's entertainment, on what platform to do the same game. 2009 Internet Conference will be held from November 2 to 3rd in Beijing, Tencent Science and Technology as the official designated strategic cooperation portal, the official designated exclusive cooperation News Center for a full range of video and text interviews and live. Special set up 4 on-site interviews, the industry experts and business representatives to analyze the status of the industry, talk about the industry prospects, and the financial crisis in the past year of the development of in-depth interpretation.　　Digital Stone Wireless Technology Co., Ltd. Chairman Wu Gang (Tencent technology photo) The following is Tencent Technology interview Beijing Digital Stone Wireless Technology Co., Ltd. Chairman Wu Gang record: Tencent technology: Everyone Tencent netizens good, today we are very happy to invite the Digital Stone CEO Wu Gang as a guest Tencent, first of all, please Mr. Wu to say hello.　　Wu Gang: Tencent's netizens are good.　　Tencent Technology: Please talk to Mr. Wu, Digital stone This company is mainly to do what, it in which areas have relatively good results? Wu Gang: Digital stone is mainly to do mobile games, we have been focused on mobile games, but also done more than two years of time. We have a product called "contract", the contract is a mobile phone network game, now this product has been in the world more than 10 countries, as well as China will soon start to officially operate, I think in the next two months, you can see this product.　　The product not only supports Nokia's platform, but also supports Apple's iphone.　　Tencent technology: Before we talked about mobile phone games, the feeling of mobile games really with online games can not be compared to feel his mobile phone on the way and profit model is very scarce, now to see if there is no change to the mobile phone game when the outbreak? Wu Gang: from 06, 04 began to talk about the outbreak of mobile phone games, but the delay has not erupted. I think that the so-called outbreak does not erupt, in fact, has long since erupted, but only to be sent to different places, or because of some bad profit model, the outbreak of thisAbility to weaken. In fact, I think it is a very regrettable thing, in the mobile phone game just the beginning of a few years, the industry-leading companies in this industry has not established a mature, perfect, healthy business model, so that the overall market structure and profitability are very big problems. Today in this market can also see a number of very many ills, such as arbitrary charges, as well as the phenomenon of fraud, these are important issues affecting the development of the industry.　　It is inevitable that for these reasons, the user's experience costs increased, or users do not trust such a product.　　But you will find that today, the mobile phone installed capacity is almost not a problem, the mobile phone can run the game has not been a problem, now what is a problem, I think the product and user confidence, there is a view of the whole market, there are big problems.　　Tencent Technology: Many mobile phone games before the company, entrepreneurship is very difficult, in the profitability of this road to go very tortuous, do not know how the digital stone is now the status of the revenue? Wu Gang: Our company's revenue situation has been good, but our revenue scale is not very large, we have been maintaining their own rolling development process. We think that the way our company survives in this market is exactly the same, we want to do games in our own way, we play games, we want to do what we want to do, not to get revenue, to get paid in the marketplace, to overdraw the market, to overdraft the user's confidence,　　This is not good enough for the market.　　And as a game company, its first is the product, its second is the brand, long-term do, if the company does not have its own brand, do not stand their own products, I think the company's sustainable profitability is very weak.　　Tencent Technology: The beginning of this year, the digital Stone completed the first round of financing, the amount of money is rumored to be 10 million dollars, you can say, with this financing, the number of stone changes? Wu Gang: financing does not mean that we are going public, or that we are earning 10 million, I think financing is the investor's confidence in your future development, and then he put in. I think this money for our company, there is a better role, that is, we can firmly let us in the direction of development of the foundation, we will not because of some of the cash problems, will affect our development ideas. It is because of a long-term optimistic about the market, we will choose this direction, or choose this mode of work, to continue to do our products.　　I think it's just more confident. Tencent technology: Digital Stone in my understanding, feel like a research and development company, but now includes the experience of the Internet has been explained that this upstream of the online research and development company, it is not actually standing in the forefront of profits, but is the flow of the company. Like in the wireless Internet field, such as the Air network, 3G portals, including Tencent's 3g.qq.com, in this respect will do a better job.　　As upstream to trigger the company, how do we face the distribution of the interest chain uneven situation? Wu：I think the wind wheel flow, must understand this truth, today may be the channel accounted for a large profit, if everyone do that thing, you will see the demand for products will increase. The user is not enough, but also rely on the user can be glued to the product, there are good product quality. Such companies, no matter in any industry are very scarce, but such a company has one of the biggest problem is that its maturity is relatively long, but as long as there is such a good research and development capabilities and product capabilities of the company, it will go very stable.　　Our advantage is in this place, not which one today can get the most benefit, we go there, and then we put aside our advantage. Tencent Technology: We also see a phenomenon, domestic mobile phone users more and more, but the former mobile phone users are more military or students, or never used the computer before, many of the computer users are slowly becoming wireless internet users, their needs have been spoiled by the Internet, we also noticed that　　Internet games also have a trend towards miniaturization, such as web games, community games, they are also taking the channels of wireless networks, such as your traditional camp launched attacks, how do we look at this trend and change, how to deal with? Wu Gang: I think it is not transfer, not turn, I think the PC games market changes is what is more and more fine differentiation, there are large-scale online games, but also continue to make money, at the same time, such as community class, including leisure-type web games are also making money, this is the market mature characteristics They are transitioning to us, which is the concept of the traditional market. In our game, it's like making a movie, making a movie, and making a TV show is a job, just showing entertainment on a different platform.　　For us, as long as you can grasp a little user experience, the user's entertainment, I think on what platform to do the same game.　　Tencent Technology: You think of mobile gaming industry, in the future will break through which barriers, break through these barriers will get what development. Wu Gang: The future I do not know how many bottlenecks, but take a step to see one step.　　At present, it is the tariff, about 3G or 2.5G tariff, is the biggest bottleneck, this thing is the dominant power in the operator, not us.　　2nd, in this market, whether there are several companies, or dozens of of companies are very good products, can form a trend, can form a force, let the user pull him in the whole, rather than a company to pull the user in a product, this is the most I have encountered a few bottlenecks.　　Tencent Science and technology: The last question, from our side of the information, you in the mobile phone-side of the internet company has done many years, you walk all the way, what feelings, for mobile games This industry is not your future will be engaged in the field? Wu Gang: Several red that company did seven years, and then sold to grand, we have been insisting on what, is to insist to do their own good products, but does not affect our survival, we are still profitable. and thenTo a very good return, V8 that company I am still doing, equal to I now have two companies, one is to do online games company, a mobile phone application company. After so many years, give me the deepest feeling is must adhere to their ideals, we must adhere to their own beliefs. In particular, as we do products to do the game, not for the eyes of some of the reality of things blindfolded, you do it again hard, do it again difficult, this is what you want, so will not be wronged. You may have done something that might be rewarding, but it's not what you want, so you're going back to what you want to do.　　So my feeling is to adhere to the ideal.　　Tencent technology: Thank you to Mr. Wu as a guest Tencent. Wu Gang: Thank you.