Discussion on forum operation and Forum development

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2008 Spring Festival I found a job without graduating. The operator of the Study Abroad Forum. But the boss wants me to write a plan, I said that the plan does not deserve, I can only analyze the forum first, then unifies related related material to write something. Later, I wrote to the boss on one side, and wrote 4 articles in total.

One.

The following are the referenced contents:

Management policy

1. The Forum visitor list can be changed to default does not show, I think the forum is long enough. Plus this list is really ugly!

2. There are certain ad problems in the forum, the management of these posts should be greater, after all, a clean and comfortable environment for users is more important

Important

3. There are a lot of forums, perhaps the company is very important to each section, however, the number of members and posts on the forum is too many points, in fact, I always think that this is a misunderstanding, I think the company means that more points, put more people to manage, can develop rapidly. Although my experience is not much, but I think the forum development, to have characteristics, to the current zoning and plate look, there are problems, it is difficult to give a professional and powerful feeling! It will only make people feel that this forum has just started, the goal is very big.

In fact, many partitions are not bad, but there will be mismanagement problems, I have two solutions, the first is the screening plate, this need and the forum administrator to discuss, the second is to increase the number of moderators forum, at least now the forum has not done the plate are responsible, you can also give each partition plus a district master, Permissions are similar to Super moderators. Their job is to manage their own partitions, which can form a management level,

Admin--> Super Moderator--> District Master--> Moderator

This way of handling, is a large forum or plate zoning too much of the forum to use the model

4. For students, the forum can open a friends of the plate, you can allow students to study abroad through the forum to know each other, friends, acquaintances, of course, this also to prevent some crooks, set up a simple identity certification, can participate in this section, What will be the forum to meet the event or forum Friends of the party or anything can be through this plate to carry out

5. Free service, this is the use of the user's heart, such as now the Forum administrator to customize the avatar, such a service is very good, of course, this will spend a lot of time the administrator, but I think very useful teeth effect. To make it easier for everyone to get close to the forum

6. About the Recycle Bin, this is my personal preference, because I think the management of a forum, if, finally set up a recycle Bin, can effectively do a lot of things. For example, some posts are not valid, but the person was very serious, such posts can now be put to the Recycle Bin, if you can repair the link to ensure that the picture can be normal access, in turn back. Or the administrator in the operation of errors, mistakenly deleted posts, you can consider eight to delete the post first put to the Recycle Bin plate, and finally fixed, such as one months a clean-up, function is similar to Windows recycling station

7. There is also a more important question, that is, the problem of active degree, this I need to the forum to understand gradually, in order to find the problem lies! At least I think

Now the forum moderator's active degree is not high. Perhaps I say this is not polite, but the problem is not necessarily in them, or return to the plate problem, the plate and plate before the exercise can also be, because the division before the existence of the link will be reduced, now the forum only playground area belongs to the higher. The owner of the song can communicate, but the role of entertainment is not reflected in the form of the theme is a lot of stickers, the response is low. Of course, this is related to the nature of the forum, the Forum is the company's forum, relying on the point is the service and professional solutions, but the development and management, so very easy to cold. My simple solution is to find more women moderators, may be so vulgar, but I can guarantee, very effective, have certain experience of female moderator, for the management and development of the forum is absolutely greater than men, this and women work more sentimental relationship it, because after all, community this thing, want to fire, the proportion of men and women must be balanced! We certainly cannot decide the user's sex, but deliberately arranges the female moderator the value to be higher some, is like the company's front desk female all wants the image temperament to be good.

Temporarily these, these are more my own previous management experience summary, to tell the truth for the first time to take over the forum of overseas students, now online such a lot of forums, I think, normal development, or content and characteristics of the decision of everything!

Two. The following are the references:

1. The function of integral

Now the forum's points and money does not work, there are two solutions. Publish some resources, in the form of attachments saved in the forum, by downloading the attachment deduction money means to make money more meaningful, for scoring can open some special plate, some points can be browsed, so that the user team points have a certain demand, or to learn other forums, set up a set and their own forum in line with the points system, or the setting of rank titles, or the difficulty of gaining points.

2, Moderator audit system and management system needs to be strengthened

Although the moderators do not need to often manage anything online, and the section has the hot and cold, so the management needs to discriminate, but there is a problem can not tolerate, that is to play missing, or half a month, or one months not on this kind of, such can be explained before, consider someone to temporarily replace him, When he came back to continue the work of the moderator, although the moderator management staff, but their requirements should be higher.

3, the ad.

Simply looked, the direct ad is really very few. But now the forum has a lot of dark ad, should clear up, the original strength is obviously not enough. To tell the truth, unless it is to do the entertainment forum, otherwise all forms of ad should not have the value of existence

4, or the question of active degree

Now the cold issue of the forum can be tried in two ways, one is related to study in the district, these go or to all the moderators, management, the reply to the Post timely reply, plainly, is to put their own district management, hot, this will see the personal charm of the moderator, back to my yesterday's problem, It's more likely to be active in a female moderator's area. Second, you can strengthen the next play area, although this area is not important, but this area for the entire forum of the adjustment function is very large, you can do so, the other areas, the management is very strict, but this area to do some loose. This will automatically gather some people up, and no matter what forum, entertainment area of the hot will not affect the development of the main business

Three. The following are the references:

1. About Links

This is a serious problem. and the promotion of related and management also related, the first to promote, now the PR value of the forum is 5, the number of IP per day is 1000+, this time if you want to Google search engine has a better ranking, then the other side of the cooperation site, at least the data on the forum is flat, or high and our home page to put their connection, but some of the homepage of the site did not put our connection, but put on the other page, in my opinion this is no promotion, there are so many schools in the country, can not be connected to them, this will make the home page is very messy, should consider and the portal of the campus channel to do cooperation, the efficiency is higher , the PR value can also be improved. On the management side, I don't know if the person who originally manages this piece has no experience a lot of questions, first of all, a peer-to-peer problem, if the other party to put the picture on the forum link, then his site must be put on our picture link, but I checked the next now some and the forum connected to the site, they did not do so. I don't know whose reason this is. Another is the issue of reciprocity, in management and regulation we should pay attention to this problem, I see some of the linked web site data is not high, and sometimes even paralyzed, inaccessible, these are in the application should be considered synthetically. And there is a fatal problem is that the friendship link this piece, actually can put the site is not much, too much will be on the speed and aesthetic damage. These are to be considered. In fact, these are small places, but there are many problems.

Four. The following are the references:

1. Moderator Questions

Originally, now I have not entered the management of this piece, but there are some words I have to say, first of all, I am in the version of the proposal post no one reply me, put for two days. I don't understand. In my original forum, altar friends Comment posts, reply time can not more than half a day, after we will feel very serious, now I understand why that version of the area, only the version of the user and do the connection of the posts, I think the role of the version of the area, more is and the vast number of netizens, together to discuss the issue of the Forum , at least not yet resolved. Another problem, some moderators actually have not been on the two months, this is a bit over, do not say that these two months, his plate is no one to manage it?

2.seo

I looked at the rank of studying abroad in this keyword, company china.eduglobal.com Web site can row to the top two positions, to tell the truth, in fact, how to do the forum is also the site's dependent products, can not independently, so, in the forum before SEO, I suggest that the site's SEO to do, If the company thinks the position is ideal now, that's it. And Baidu's rules on the decision, the Forum's revenue weight no site high, there are two solutions, one is the site and the forum to do the SEO together, the collection and ranking are raised, which has a Baidu ranking problem, because Baidu ranked better position is generally paid to buy, especially like the popular words such as studying abroad, More difficult, and the price will be high. Another solution, forums and sites tend to different keywords, this needs to be specific analysis, to see what the site has not been used, through the forum to promote. I do not have data on this site for the time being.

3.PageRank

This is now the PR value of the forum has been to 5, this is very good, should be the company's website, and other links caused by the site, to tell the truth, the gap between PR5 and PR6 is not a level gap, because Google's rating is very strict, and the algorithm often changes. Now there are some tricks of cheating. Specific is the use of the current WEB2.0 era, blog promotion is very high, can be in Sina, Sohu, Tencent and other portals to open a lot of blogs used to place the company's Web site BBS promotional materials, these blogs do not use updates or anything, only need to step on other people's blog, can have a lot of traffic And some of these traffic will be converted into forum traffic, more in the blog network to build a brand, although there is no technical content, but the use of mass-quality methods. Conversely, to the quality of the method, I carefully analyzed, in the company's website, ranking in front of the site, there are many portals to study abroad channels, they do not have the entity business, so if you can cooperate, that will be in quality to the site and the forum has greatly improved.

4. Correlation

This refers to the user in the search process, he searched for things, is willing to spend the shortest time to search their own things, so there is no relationship between the things to see. I analyzed the next forum's search keywords, part of the key words related to study abroad, part of it is not. This to the forum traffic, nothing bad, is the forum traffic. However, by searching the relevant information to the people, will see the forum is more information, whether it is good, if they meet, may register the account, stay. And those who search for visitors, see this is a study abroad forum, and their own needs of the contrary, will not consider to stay.

So this ratio to cut, there are two methods, one is the key words of study, this has involved in SEO, another is the original article, because Baidu as a Chinese search engine, the text included very professional. So only original articles, to get a better collection, the opportunity to better warriors. The article should be put into a certain company's ad, so even if someone steals the load is tantamount to publicity for the company!

4 about Baidu included less than Google reasons

I thought about it for two days, because the nature of the company is biased towards the foreign language.

But after careful analysis found the problem, the forum now more than 3,000 posts, most of them are in Chinese, but Google's collection is indeed 3 times times the amount of Baidu, and traffic, I found that the first source of traffic is Google, the second is Sohu, Baidu can only row to fifth. After careful consideration of the rules of Baidu found that probably because the forum with the new too little reason, now the forum daily and new amount of about 100 less than, only to throw ad posts, meaningless reply posts, so equal to the forum now no new things, only for Baidu Spider, very bad. Because if every day updates, quantitative updates, Baidu Spiders will frequently visit the forum, crawl information. This piece of method is also two, first, deliberately to update, that is, to find someone to update every day, this is the beginning of the Forum many web site forum will use the means, of course, this is the worst way, a good method is to call members update, this is difficult, but there are no two ways, the first moderator, the Forum to enliven, Naturally there will be a lot of new, the second is the activity, this piece I also want to say, now this society, there is no certain investment, those activities will not have much return. Very simple example, the forum now has fluorescent pen activity, the request is not high, as long as 8 original posts can be issued, but very cold, no one to participate! If replaced by a certain value of the pen, printed on the company's commemorative logo, or a certain university logo, to raise the requirements, 30 o'clock original posts, as long as the pen has value, There will be people actively participate, not much, 10 people will have a large number of original posts. I don't mean to say that people are greed, just say, people are really, they have to be profitable, or can not suffer, in fact, these requirements are not high, this requires specific activities specific analysis. I did not say that all activities have to spend money, if the atmosphere of the forum can be strong, can be happy, a lot of activities without spending as can be carried out. So back to the issue of the owner, I know that the owner is also very hard, but a forum to do a big, light on one or two people to active atmosphere is impossible, and now there are so many forums and regions. I don't think I could do much of what I asked for, but at least the responsibility of the moderator can do, such as often on the forum, and reply to the question of members, now these points, I do not have the right, I dare not say anything, just if it is my original forum, has been unable to pass my moderator assessment system. Speaking of the system, the Forum has AD management system, there is a moderator management system, I do not know is still imperfect, or no one to comply with how. I am now as an ordinary member of the angle, I am very disappointed. I am not able to replace my original forum, however, there is a way, is now the forum should learn, we have QQ management group, that is, we have a small chat place, not necessarily to talk about how the forum, but to pull everyone closer, what problems are good communication. You said that I and everyone "into a regiment", I did not see the two days that the regiment is where? No one's my advice.Tube, I reported ad posts no one deleted, I posted only people look at the subject, no one back. I do not know is because everyone because of the holiday, the mind is not on the forum.

Maybe I've written something over, and I'm sorry about the people I might have hurt. But I used to make a forum with my classmates is to see the forum and their children like, so before also often make some misunderstandings, but since asked my idea, then I put my ideas 1510 said, no reservations, It's not right.