Discussion on operation and popularization experience of Xiang Zi community forum

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Speaking of forum, we are not unfamiliar, Xiang son many friends also have their own forum community, often someone to ask me how to promote the forum, the Forum is not popular, such as a problem, a lot of friends think of doing forums and websites, just need to promote publicity, popular on the Forum also fire up. This is wrong, first of all to correct this error, the forum's focus is operation, not promotion. Community forums and other sites are different, many sites are content-oriented, as long as the promotion of effective will have traffic. and promotion on a principle: you find ways to pull users to your site to browse! But the forum is not good, the community forum and the ordinary website 5 point difference: 1. You only pull the user to browse, not enough, because light someone browsing, this is a dead community, meaningless; 2. Let the user register, but the user only registered also not, registration does not post, That's called a dead user; 3. Let the user post, but the user sent the posts even if successful? Also is not, occasionally send a post, that forum is still not fire up, so need the user often posts only line, want to let the user often posts; 4. Is that a regular posting? Certainly not, if the net sends some worthless drip paste, Also cannot be called a good community, the final step requires users to be able to send some valuable posts, often participate in community discussions and interaction. The above said community forum operation and Ordinary website 5 point difference, besides the first step can through the promotion completes, other four steps simply cannot through the promotion completes, the remaining four steps, must depend entirely on the operation. So for the community, the network to promote the cattle, are useless, and on the contrary, even if not promoted but the community itself to operate well, will also develop very well. And for the community, the biggest promotion is the user's reputation, as long as the operation of a good, users will spontaneously use Word-of-mouth to help you promote.

A summary of methods and techniques for Community forum operations:

Forum Community Operation Skills

As we all know, in the construction of a forum, the first is planning and positioning (today does not involve), and then is to plan specific section classification. Mainly about the classification of some of the points of attention: Forum Construction Station early, should not put too much of the plate, too thin. Some forums just on the line, on dozens of sections, it is very unwise to practice. First of all, the forum is certainly not popular at the beginning, if there are 10 registered users at the same time online, has been very difficult, but the forum a lot of sections, an average of a point, a plate only 0.1 people, the popularity on the diversion, who would like to wander alone in an empty forum? And conversely, if a forum, On the two sections, the 10 online users, the average one plate is 5, it appears that the small people angry.

Second, users are "stupid". No matter is to do the website or the forum, must take the user as "the Fool" to look, in particular, Chinese users, and foreign users of the behavior of the opposite, Chinese users, the Internet does not like the brain, like to see ready-made, play ready-made, and our plate if too many users do not know how to choose, how to play. Let's take the programmer's house for a friend of the programmer's house, you know, there's a guy in the community who asked me to answer the IT Technology Section: The original purpose of building this plate, is the novice programmer in the learning process encountered what problems, you can ask for help in the plate, have invited a few technical good friends online answer questions. But it people Exchange QQ group or often have users ask questions should be sent in that section good? on 1 questions and answers of the forum, and positioning so clear, but someone still do not understand should be sent in that forum. In fact, the extension said, do the same site, avoid the whole too many functional modules, especially the community type, the module is too much shunt does not say, the user is covered, do not know where to play. The point is that the forum must have a focus, there are secondary, the focus must be clearly highlighted. A lot of friends design plate, the reason is so much, because he felt important things, everything is the most important, can not put. When these sections are designed, they do not know that should be the focus, feeling the palm of the hand is meat. That's not going to work. A forum, must have a clear number of key sections, these sections should be the main plate, features, the core section. Then rely on these several sections, to gather popularity, the rest of the plate, as an auxiliary type on OK. Like the programmer's Home forum, my own daily plate on a few, other sections, I may not go for a long time, because the three sections, is the focus. So if everyone's forum is now still a lot of sections, not the primary and secondary words, a moment to the forum to lose weight, while the list of these plates priority. There is also a point is to have the exchange of learning-type plate, but also have to have leisure and entertainment type of plate, which is called combining exertion. A forum if it's all water, No. Such a forum has no connotation, but a forum is all boring learning content, also certainly not. Everyone can ask around the people, ask them what they usually do on the internet, certainly most people will tell you that the Internet is to play, to find fun. This is the characteristics of netizens, the main content of the Internet is entertainment. And this is reflected in the CNNIC report. Whether you are an academic forum, or Exchange-type forum, want to have popularity, want to retain people, you must have something to play. Last but not least, there must be a forum to help users solve problems, or to provide services to users. In fact, not only the forum, the website and so on. A website wants to be big, do strong, want to make Word-of-mouth and brand, the core of one is to solve the most urgent need for users to solve the problem. And not much, the same type of problem you can help users solve a problem like this OK!

Content tips for Forum Community operations:

In the content, many people also have misunderstandings, especially to do SEO friends. Many people think that the original content is good content, this cognition is quite a part of the wrong. In particular, to do SEO, in order to get original, and even use the so-called false original tools, the results of the final whole thing, even the Martians can not understand, completely deviated from the original intention of the search engine. Original content, not necessarily good content. The true good content, should be the content which the user likes, whether you are original, or reprint, as long as the user likes, is the good content. Which user read a good article, will first see if this site is original, if it is, will be big, this article is really good, this site is original. If not, it would say, this article is too bad, not this site original? How many users read a good article, they will study the author who? So for the forum, what kind of content is good? The forum is more special, and information station is different, so we should pay attention to the first thing, is not blindly reproduced. That even if the author of a good article, sent to the forum, can not be regarded as good content. Because for the forum, the premise of good content must be true if the real people send true words, such content has a soul. For the forum, there is no soul writing, it is no use to write beautiful. For example, even if a sentence, "I drink water today," but if the real membership, that for the forum, is good content. So the original content of the forum is very good to build, a word, a complaint, a life trivial, are good content. In addition to more can guide the user to interact with the content, so as to bring the whole forum atmosphere. In fact, it is not difficult to guide users. For example, we are now on the DZ forum post, the title is called "I Want to marry xx" content is about to write: I saw xx photos, by his beautiful appearance, good heart deeply attracted, I decided to marry XX and so on. Must be able to attract a lot of people's attention! The last point is that you must not send the offending content. As we all know, last year and this year the country vigorously reorganized the community forum. Many people do not understand and do not understand why, especially some are blocked webmaster, feel very wronged, feel no problem. In fact, from an early age, it is true that the wrong seal, but most of them did not wronged you. From the big side, the reason for this rectification action is that many webmasters do not self-discipline. Perhaps people will say, we all know not to send the offending content, but the problem is, many people know that the offending content can not be issued, but those content is able to send, those content can not be issued, he can not distinguish. For example, I often see these situations, some content, is resolute can not appear, but some forum administrator, also thought is a good content, but also actively reproduced, or even recommended, you say so whole, can not be sealed? What's not going to happen? Simple to say (first of all the negative can not appear.) Including attacking others and attacking other units. The second involves government, politics or political affairs, and resolutely does not appear. Again is some forStability of the country stable team unfavorable content, resolute don't let him appear. The last is to try not to have posts related to the name of the country's leaders, such as joking with the leaders.

User group tips for forum Community operations:

As we all know, the forum itself has a user group function. But many webmaster ignored this function, many people are directly with the default, or even change the name on the OK. In fact, the role of this user group is very large, good at the user group, said the following four points to note:

First, the name of the user group should be fully integrated with the forum theme. For example, it People's user group name, because my site is with it technicians, programmers, programming people about the community, the name must be related to technical procedures. Everyone's forum is also, the design of user group name, must be able to contact with the topic of the forum, so that we look at the cordial.

Second, to try to increase the interest, the user group name to be interesting the better. The reason has just said, is because everyone surf the internet, mainly to play, especially the forum, the Forum want to fire, it must be fun.

Third, try to satisfy the user's vanity. People have vanity, especially many people surf the Internet, is to find spiritual sustenance. Why is the network game so hot? Why is the network game called spiritual opium? The reason is that many people in the reality of mixed, like the Internet to find sustenance. For example, in the game to become Big Brother, in the game to build gangs and so on, the forum is the same, although not as deep as the game, but also as much as possible to meet the psychological needs of everyone. Like the name of the user group, for example, what to add to the user group manager, director, General Manager, President, those in the reality of the hopeless promotion of children's shoes, it is likely to like these titles, but also feel very useful, especially in the forum called him as a general, psychological will be greatly satisfied.

The last one, is the forum upgrade way must first easy after difficult. This and online game is a reason, all the online games, are in the initial upgrade, very easy. The first 20, for example, may go up in 2 days, but the more difficult it is. I remember the first grand legend, there is a level want to ascend, than all previous levels of upgrade time plus a piece, and longer. The reason for this is that in the initial stage, let everyone quickly into the forum, to realize the fun of the forum, when everyone stuck in the forum, after the difficulty, to continue to stay here the momentum. In fact, do a forum, you should learn some ideas and strategies to do online games, although the product shape is different, but many ideas are the same.

Forum Community Operations Integration skills:

The previous point is that the forum wants to do well, the operation is the key. To learn to guide users, in fact, many children's shoes are also known. But how to guide? This is what many people do not understand. In fact, people often ask me this question, including the programmer's home community, often asked, how to guide the forum? Here I tell you, forum want to guide good user have a few key factors must have, or say to set up, one of the most important and most core is the forum's integration System, or the Forum's economic system. This is like the reality, if a country's economic system is healthy, complete, can form a virtuous circle, then the country will certainly grow better and society will be stable and united. If a country's economic system goes wrong, all kinds of social contradictions will continue to emerge and even affect the financial system of the whole world. Forum also, if the forum can have a perfect economic system, it will form a virtuous circle, the enthusiasm of members will be fully mobilized. Let's say the Integration System:

First of all integrate system group not too much, not too blind.

We all know that the Forum default group has prestige, gold coins and contributions, but in the planning of a forum, no use of the group, are not open. If you open an integration group, you must have a clear purpose and role, and his role is necessary, is irreplaceable. Each more group, it is likely to affect the stability of the forum economy balance, users are also easy to be blindfolded.

Second, the product analysis name as far as possible to have personality.

For example, forum Gold, which is the default name for all forums, but when we use, do not use so vulgar, think of a personalized, interesting name. For example, "It people" community of gold coins, called it coins, the first name can and it people's theme, promote the combination, and it is the name of the coin, it technology to listen to also compare to the force of the ^_^.

The third, and most important, is that it must be given an integral role.

Only these virtual currencies have and place, the value will be reflected, and you give him the role of the greater the user wants his desire will be higher. The user has the desire to want him, enthusiasm will be mobilized. Like Tencent's Q-coins, why Q-coins can affect the real money system? The reason is that he has a great effect.

For an example of community operation integration skills, the General forum uses the following:

The first point is to hook up the points with the grade. The higher the score, the higher the grade. It's a basic usage, and it's interesting to have less points and fewer grades. For example, gold coins, more coins, grades will also be high, and once the gold coins, it will fall level, from the psychological say, get things again lost, must be very painful, sure will go back again. The effect of this gold coin is reflected, even if this gold coin can not do anything, but itself can support my rank.

Next is the medal. The Forum has a medal system, we can put this medal, and gold hook. For example, some very beautiful medals can only be bought by gold coins. Again, for example, the resource download, the forum can be based on user needs, open a resource version, and then released some users very much wanted resources, resources set to download through the forum gold. For example, auctions, regular auctions of some items, can be virtual, or in-kind, and then through the Forum Gold auction.

In short, we design gold coin function, as long as it is helpful to users, or users like things, we can consider and gold coin system hook. When your forum's gold coins have a role, you will find that the user's enthusiasm will be greatly improved.

Four, is not to let the points come too easy, to reasonable design points to obtain channels and methods.

Because the points come too easy, it is easy to inflation, the forum's economic system will collapse. Concrete can be calculated according to the actual situation. The last one is to learn to use points to guide users or to say, your points to obtain ways and means, and your purpose hook.

What you want the user to do, set the way to get the points. For example, the forum lacks the original content, you want to let the user send the original content more, that you can set up, each publish an original content, give 100 forum gold coins, if not attractive enough, that is 1000. If you want to allow users to reprint content, so set, each reprint a content, you can get 10 gold coins. If you want to make the forum more interactive, then set each reply to a post, give 5 gold coins. If you want to focus on the development of a section, OK, then in this forum post and reply, the gold coin doubled. Or you want to let users upload photos, or resources, the way to earn gold coins, the main upload resources.

If you can make your points have a large enough effect, and earn points in the way, or to guide the user's behavior, how can the forum not fire it? Time relationship today to share here, about the bottom half of the content please look at Xiang zi it blog

Source: It blog http://www.itrenjia.org/itboke/post/20.html