Domain name battle: "Wanda.com" market price of about 20 million

Wang

"Wanda.com this domain name according to the current market price estimate about 20 million yuan." "A person familiar with the domain name industry," said the first financial daily reporter.

Recently, due to the input of Wanda domain name directly into the constructed micro-blog events, coupled with Wanda, Tencent, Baidu three "marriage" of the joint effect, so that the value of the domain name once again attract countless eyeballs.

Its own Internet date, the domain name is a battleground, a war without smoke every day in the show. Recently, "The first financial daily" reporter found that with peer-to-peer and other Internet financial platform's rapid rise, the financial field of the platform in the background of the rising tide of registration, arbitrage and many other profit chain.

Domain Name "Doorway"

"I now look at the site domain name to know whether this company is a company with internet genes." Previously did not understand the domain name, now slowly understand the ' doorway ', also learned to judge. "Rong Road network founder, CEO Zhouhan since 2006 stepped into the Internet financial door, after a period of exploration and groping slowly began to discover the" beauty of the domain name, he has consciously to get the number of professional level may be called the network domain name, and basically in the field of net loans.

Rong road network platform domain name is "roadoor.com", Zhouhan Frankly, this is a no internet gene domain name, concise, easy to remember is the most important two internet features, and this domain name does not have. "It's the easiest mistake a traditional person makes on the internet. "Zhouhan said.

This reporter learned that the network loan industry's earliest platform called "Easy to loan China", its domain name is not the current Internet thinking under the "ydzg.com" or "yidaizhongguo.com", but "loanchina.com." This reporter in Baidu search engine input easy loan China found that the platform has been "submerged", is located in the former several is called "Easy Credit Network" platform, its domain name is "edai.com".

A person in the Internet financial industry says such a situation is now emerging. "such as Peer-to-peer platform big Guy Lu Jin, its network domain name is ' lufax.com ', if not to peer-to-peer industry familiar person, who will know this company is to do?" Even if you know, very few people can remember, directly in the address bar to enter accurately. "The industry said, directly in the address bar input, and first in Baidu search Chinese name and then find the official network hit is completely different, platform traffic import loss is inevitable, in the Internet fast-paced training, modern people are" lack of patience.

In the Internet financial "high fever" today, the domain name has become a "sweet meat and potatoes." "The most exaggerated thing I know is that the platform has not yet been operated, and a 5 million of the VCs have been won by just one domain name." "A Peer-to-peer platform CEO to the" First financial daily "reporter disclosed.

Recently, the reporter from a "domain name Yellow cattle" department, he currently has a number of financial network platform domain name can be low-cost packaging for sale. A total of 40 domain names, including "baonidai.com (loan), daitianxia.com (Credit), weijinrong.com (microfinance)" and other Internet financial industry looks more sought-after domain names. The scalpers revealed that the total package sold for 110,000, of which the reporter more optimistic "wannengdai.com" (Universal loan) quoted for thousands of yuan. And such quotes have been the meter network domain name platform broker Linda's endorsement, "from the current domain name industry, this price belongs to normal." Linda says it's a big potential for the industry and that her professional domain name trading platform, Mimi.com, will be online by the end of October.

"This kind of thing was also happened when the group buying website was hot. "91 Financial founder, CEO Xuzey to the first financial daily reporter, said that after the name of the opportunistic sale of the matter for them to have a big impact." "Before someone registered 91 bills, 91 white Stripes, 91 financial and other domain names want to sell to me, think 91 finance should carry out these business." But I did not want, if I want to expand the bill business, domain name should also be ' piaoju.91jinrong.com ' rather than ' 91piaoju.com '. "Xuzey said.

In Zhouhan's view, Peer-to-peer network loans in the future trend is a subdivision of the field, so he registered domain name distribution includes security methods, behavior scenarios, industry and professional identity of the four dimensions of the subdivision area. Zhouhan also disclosed to this reporter, he registered domain name contains "peixundai.com (training Loan), jiehundai.com (Marriage loan), baobidai.com (guaranteed to lend)" and so on.

Most afraid of "liquidity risk"

Alibaba listed, for a while boiling the electricity business, but if you study carefully you will find that the domain name is also "refined." A few days ago, a website inventory of Alibaba These years acquired domain name, about "Alibaba.com" Legend also appeared in several versions.

"First Financial daily" reporter learned that with the domain name closest to the "albb.com" in the hands of "wanda.com", in addition, she also has some of the best domain name, such as "wahaha.com, exun.com, meidi.com." "' albb.com ' and ' exun.com ' two domain names are packaged from a player's hands." Linda told our correspondent that at present the price of these Acura domain names in millions of complete, and every day can receive inquiries mail.

Linda said that the domain name to play the best is two kinds of people, one is engaged in the electric business industry, in addition, with the financial grafting of the Internet more lively, finance, loans, car industry people also joined the camp. "Close to the electric circle of people understand, a certain understanding of the domain name, know the value of the domain name." "Linda said that under the effect of synergy, the name of the domain names, the name of the people also prefer the electronic business domain name."

Domain name industry chain is not discriminating, can be called the legendary high price domain name is only rare. No matter which channel obtains the domain name all needs the cost. Recently, the "First financial daily" reporter in the domain name registration platform to register a new Web site has not been registered domain name "touwhat.com", found that different domain name registration costs are not the same. By the industry called "top-level domain name" of ". com" registered in the early years of 48 yuan, the annual renewal price of 99 yuan. ". CN" Registered in the early years of 38 yuan, the annual renewal cost of 38 yuan. The most expensive is ". TM", the early years of registration for 1200 yuan, the annual renewal price of 1800 yuan. A person in the industry told our correspondent, there are many domain name registration platform at home and abroad, each platform fee standards are different, the industry does not have a unified standard.

"The biggest risk to doing domain name business is liquidity risk." Linda said the most feared thing is that the domain name is long held but cannot be shot, because of the inability to control the cost of the domain name, some of the high price domain is to spend hundreds of thousands of or even millions of prices to buy. If not found "under" will produce greater financial pressure.

The world's largest high-end domain name trading platform and monetization provider Sedo common top-level domain name of the quarterly average sales price data showed that in the second quarter of 2014, the sales price of 2807 U.S. dollars, compared to 2496 U.S. dollars in the first quarter rose 12.46% In the second quarter. Biz sold at $1896, up 110.9% from 899 in the first quarter.

In addition, the Sedo data show that as of the end of June, the first half of 2014 domain name sales in the first ten transactions, topped by the "mm.com", sales price of 1.2 million U.S. dollars, ranked second in the "true.com", sales price of 350,000 U.S. dollars.

A domain name industry personage says, judge a domain name the value generally has three dimensions.

The first is the suffix of the domain name. Sedo judged that the historical performance of ". Net" and ". org" indicates a relatively small demand for the ". com" extended domain name substitution, and that ". com" is still the dominant domain name market in terms of domain price movements and number of registrations.

The second is the length of the domain name, the shorter the value of the higher the character. "Currently two-letter basically has not been registered." "This reporter learned that a few days ago, Linda traded a" cheap "or" friends "two-letter short domain name" py.com ", the price of up to 5 million, Linda told reporters that the initial acquisition price of the domain name is only more than 2 million yuan.

The third is the meaning. Those in the industry said that in the same characters, the same number of numbers or the same as double spell, the meaning of a good domain name can be relatively high 2~3 times the price.

"In the domain name registration should also be combined with the present, and constantly pay attention to the latest developments in the Internet, to accurately determine which domain names are valuable, it is worth registering." Linda says it is more likely to sell domain names to platform-ready terminals rather than resell domain names, "not only can the platform builders sell a good price, but they can also make the domain name truly ' available '." "Linda said.