Domain names have become valuable intangible assets for businesses and websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the last year or two, many enterprises began to buy or rush domain names, including China Mobile, Alibaba such giants. Simply counted, Alibaba purchased the zhifubao.com for Alipay platform, and China Mobile enabled 10086.cn to redesign mobile portals. Recently, the new Oriental Education Group has also enabled the new domain name xdf.cn. Obviously, domain name has become the intangible asset of Enterprise brand.

Admittedly, the Internet has become a very important channel. In this case, the site is not only a platform to carry the Enterprise brand, or an important sales platform and communication channel. To China Mobile, the original too cumbersome chinamobile.com domain name, many users simply cannot remember. And 10086.cn, is the Mobile customer service hotline, but also the domain name, popular good remember. After the 10086.cn domain name is enabled, the usage rate of China Mobile's online business hall is greatly improved. For China Mobile, the user goes to the online business hall, can greatly alleviate the pressure of the entity Hall, to know the number of users of China Mobile is already "billion" to calculate.

And Alipay enable the new domain name, one is to shape Alipay this brand, more is to facilitate the user login Alipay site, after all, zhifubao.com than alipay.com easier to remember. Before, Alipay's service object is only Taobao users. Now Alipay's business has covered the utilities, credit card repayment and other day-to-day business, with the old domain name, it is bound to increase user access to Alipay difficulty, resulting in user churn.

Whether it is China Mobile, or Alipay, the purpose of changing the domain name, one is to strengthen their own brands, the second is to fully tap the marketing value of the Internet. Because of this, there will be several domain name disputes in the Internet circle. Stir the true and false net of the industry, is a typical domain name dispute. True Happy NET, has been using kaixin001.com domain name, and kaixin.com domain name was thousands of oak registered, also made a happy net. For a time, happy net and thousands of rubber net true and false difficult to distinguish, happy net brand image seriously frustrated.

The new Oriental Education Group to change the domain name, in fact, is also a measure to protect the intangible assets of corporate brands. However, with the author of the new Oriental understanding, this change of domain name, perhaps the new oriental strategy turned a signal.

I 2002 in Beijing eight-D computer School work, and the new Oriental only hundred meters apart. At that time, the new Oriental has a reputation outside, is the most famous English training institutions in Beijing. Now, some want to go abroad TOEFL, almost all to new Oriental to participate in training. In the Internet era, the new Oriental market is growing, but its website is unknown. If not through Google search, I do not even know the new Oriental Education Group domain name is neworiental.org, this is the new Oriental domain name for one of the reasons.

For the growing new Oriental, there is no good communication platform. At present, the new Oriental in 39 cities opened 41 branches and more than 400 learning centers. People who are familiar with the operation of the school must be aware that the current size of the new Oriental, its curriculum, student scheduling is extremely complex. I was in the eight-dimensional work when I heard that the new Oriental has a scheduling system, but this row of class system is manual. In the application of information technology today, a huge new oriental education needs to realize the teaching process information, the site is a natural information technology is the best carrier.

According to the new Oriental staff revealed that the future of the new Oriental website, with guidance systems, search courses, user centers, video display, question and answer platform, such as Internet products and services. Obviously, the future of the new Oriental site, not only to shape the carrier of the brand, or a strong marketing and service platform. Objectively speaking, the new Oriental transformation, and telecom operators to build online business Hall is the starting point is consistent, fully tap the Internet Platform marketing and service capabilities.

In China netizens are about to close to 500 million today, the importance of domain name is self-evident, more and more enterprises begin to pay attention to domain name this intangible asset. Preemptive domain name, or to acquire a domain name, the ultimate goal is only one: let the domain name bearer brand, so that the website hosting marketing. From some well-known enterprise development strategy, domain name has become the enterprise value is not PEI intangible assets.