Dot Dot CEO Xu Chang: Before 30 years old with the person, 30 years old after doing the right thing

I used to be the Monkey King, what will, since I started my business, I found that I was the Tang monk. If you start a business, when the boss, in fact, you have to forget all the past. I used to be very skilled, I write code, write thousands of lines a day, I do the product is very good. But after I started my business, I had a feeling about the product, but I would never do it myself. Tang's monk has three points of benefit, the first benefit, the Tang priest knows the direction; the second, he has a belief; the third, he gives the staff the Magic Spell. So, if you are the boss, in China, I think may need Tang's monk, I am the same, I now need to become a monk. However, if Tang's monk can do well, you are also a qualified CEO, qualified founder. If you want to be the eldest, remember to change from the Sun Wukong to the Tang monk.

30 years old before you do the right thing when you are 30 years old.

I really want to put my ideas into reality, I want to do the light blog to make the Light blog in China success. But I'm not for money. I just want to turn my mind into reality.

-Dot com Xu Chang

Technical engineer, executive, entrepreneur

1999 from the third year of college when the part-time way to join the previous entrepreneurial team, and then Xu Chang did not graduate to Sohu. 2000-2005 Xu Chang in Sohu, because it is to learn computer, so he from technical engineer to do technical manager, then do senior technical manager, then do technical director. Xu did five years later found that technology for him may be the problem has been solved, including technology management, technology development and so are resolved. 04, Xu began to pay attention to Web2.0, that this is a new wave. In May 05, Xu joined the group of Chen Zhou, who returned from the United States to start a business, and was responsible for social networking. I did it from 3 people, and then I did Facebook, and I've been doing social networking since 06-2010 years. Xu Chang said that when the social network, he took three questions, one is to do technology can make a product? The second is whether you can make a product to make money? The third is to be able to do 100 million users of the website. This Xu Chang. From everyone net out, at that time Xu Chang want to start a business, but also feel can't start a business, so he decided to go to grand. January 2010 joined the grand, because the work of the past ten years are doing products, are in the innovation, are thinking about the problem, solve the problem, are in the lead some new models, so at that time feel that pure executive work is particularly suitable for their own, daily meetings, daily delivery KPI. However, the pure executive's work gradually becomes the surface light, actually does not have a thought the thing, is the pure management, therefore Xu Chang decides: is also the enterprise.

August 2010, kai-fu Lee teacher back, Xu Chang that time decided to start a business, but did not think of direction. He asked him to give him some time, from August 2010 time spent 3 months, the world's ranking of the Nets all over again, found a model called Light blog, in foreign countries have done a lot, so from the Spring festival in 2011, began to do a little network until now.

The difference between company employees and entrepreneurs

For the difference between being a company employee and an entrepreneur, Xu Chang that, first of all, even in other companies, may be a thinking of the staff, hope that the company's office rental better, please friends come over a little bit, I hope the company's business card printed a bit thicker, the name of the things there, you do staff, Hope the salary is a little higher. However, after the CEO, in fact, the most important thing is that the development of the company is one of the biggest problems, this is the first. Second, consider how long a company can live. I didn't quite understand before, we do great business, what are we going to do? We should be people-oriented, but later, as the boss, I understand that the boss needs to find a balance point, which is a particularly big difference, is from the staff's thinking to really is an entrepreneur's thinking. Xu Chang said: For example, suppose I find a classmate to Chen a boat company, this classmate he behaved well, I will not let him drive away. However, today I find a classmate come over, 100 points, always take 80 points, or 90 points, like this class of students, I will expel him. When I was a former employee, it was impossible to make this decision, but today I am the entrepreneur and I must make the decision.

Innovation Workshop

In fact, Xu Chang says, innovation workshops are not about executives, they need to add an adjective in front of them, and executives with entrepreneurial experience. Why choose innovative workshops as a platform for entrepreneurship. "Because I am afraid of trouble, I think, I want to venture out, and then to find an office, or to find a neighbor, brilliant lighting, and then to find a front desk, to find an administration." The factory looks for me to be good, this direct come over, just like big company, find a person, can develop product, promotion, this is same as my previous work. In the early days it was exactly the same as my previous job, so it made me a smooth transition. So, why do I choose Innovation Factory, of course, this is the micro-level, the whole macro level, I think the workshop, there is a good advantage is that our team over, around the people are in full swing in the entrepreneurial, there is an atmosphere. So, this is particularly important for us, it is particularly important for our company to shape the entrepreneurial spirit later on. Then, on the first day of innovation, the company established the structure of a modern start-up enterprise, which is exactly the same as the specification structure, with Angel investment, which is very important, and this gene includes very helpful for our first round of financing. So, we talk to the teacher, more time, we hope that our company is a kind of rules, what kind of modern structure to do, which is very touching me. "Xu Chang said.

Entrepreneurial mentality

Just started to start a business especially excited, because Xu Chang feel every day every employee is new, each user is new, the entire media coverage, Dot dot net, light blog, all friends, family are in business, finally take the first step of entrepreneurship, what things, say a word separation of support. Over the past few years, Xu Chang face all the flowers and applause. However, after a while, entrepreneurs have to face a problem, what the company will face. Xu Chang asked himself: Who am I? Who's the point? What is a light blog? He said he didn't really know at first, until last October, when he found the real answer.

Xu Chang For example, as you ask what the iphone is, you can't say that he's between a PC and a Nokia phone, he's a cell phone, or an iphone. For Xu and he now Dot Dot network is also so, although very simple, but Xu in order to explore this answer, and the team groped for a long time. Xu Chang said that this brought him a sense of loneliness and anxiety, especially last May-October.

Xu thought entrepreneurship also often encountered a psychological state-expansion. Because the data went up so fast that it could rise 100 times times in a few months, it would make the entrepreneur feel that the company was successful two years later. Just like dot dot net last year a period of time looked for Xu Chang's VC is especially many. In that state, the entrepreneur may be very bloated, feel that my company is not immediately successful. Don't forget, Facebook did it for 8 years. "You have to be friends with time, and time is your best friend," Xu Chang said. Like doing social networking, it takes time to Snowball, the first 1 million users, the first 5 million users, the first 10 million users. Doing this is like burning a pot of water, so it takes a lot of patience. After patience is confidence, this confidence Xu Chang to own light blog five years time. Five years to spend 10 million dollars.

Light blog and Dot dot net

Xu Chang dot net, praise Sound and questioning sound are many. Xu feel to do a little network, the most important thing is to educate this market, let more know what is light blog.

Blog is a book, Weibo is a newspaper, light blog is between microblogging and blog. Light blog is a blog, but the blog in the past 7, 8 years of development time has not progressed, so light blog first to do a better blog. Second, light blogging is a more social blog. Third, he is a more mobile blog, more suitable for reading on the mobile phone blog. 4th more open Blogs.

Xu Chang that the whole industry of Chinese bloggers has failed, but in fact, in Taiwan and Hong Kong, the whole world has a very strong blog culture. If you add up all the blog traffic, including China, if you put NetEase blog and Renren data out, their entire daily traffic is similar. Dot dot Net is to do is to have a professional, insightful blog. More importantly, Xu believes that the traditional blog has no business model, because the previous blog is not make money. However, the light blog is the first day to have a business model. "Just like Apple," Xu Chang said, "Not everyone buys Apple, and Apple's mobile phone market may also be the percentage." I am not today and the guys PK, I just in my subdivision area, put him to do 1 million, 2 million, 10 million, 50 million, you do, you can consider other. ”

Xu Chang Small math is very good, especially like solving problems, college entrance examination, his math is basically full marks. Solving problems has always been something that makes Xu Chang feel particularly fulfilling. Because of this, Xu Chang the light blog and dot net as he now needs to solve the problem. He said, "I really want to put my ideas into reality, I want to do the light blog, so that the light blog success in China." But I'm not for money. I just want to turn my mind into reality. ”