Dot Dot network Xu Chang: The giant admission favorable light blog Market training

Dot dot net Xu Chang (Weibo)

Xu Chang is also engaged in a new round of web2.0 community entrepreneurship. The Chinaren engineer, Renren's user, has now started a new community website, "Dot dot net." Xu Chang is not taboo, positioning as "light blog" dot Dot network, creative from foreign Tumblr.

On the light blog, Xu Chang has a recent widely cited words: Weibo is a newspaper, Light Bo is a magazine. In his view, the former more emphasis on media attributes, the latter is the exchange of interest.

10 million user goals

Social networking sites that are based on interest have previously had adverse battles, such as MySpace. However, Xu Chang does not think that this is a systemic problem, "The problem of MySpace is limited to the music of the single element, and then after the acquisition, and encountered the problem of operational efficiency." ”

In the form of opening the first point of the network, is gaining the favor of capital.

February 24, Dot dot net obtained at least 1 million dollars angel investment in innovation Workshop.

April 28, Dot Dot network announced that has completed a round of financing more than 10 million U.S. dollars, investment from the joint venture, Sequoia Capital and innovation workshop. The use of this round of financing, Xu Chang said, is mainly used for recruiting and building teams. He also said 2011 will boost user satisfaction, hoping to have 10 million registered users by the end of the year.

As the pioneer of the new model, dot net growth rate is good. Dot dot net this year February on-line, April 7 open registration, by the early May registered users have exceeded 200,000, the company team has reached 40 people. Xu Chang that the 1 million user pass will soon break through, the year 10 million registration volume is very easy.

The outlook of profit model

In fact, the emerging Internet product form has never lacked followers. In the Light blog field, the early May launched a grand "Push it" products, there are indications that Sina will also launch a light blog.

Giant armies, Xu Chang looks still calm. He said that the giant admission will be conducive to light blog product form of the market training, and the point of full development of the market is different, the Giants are more to adopt a defensive layout mentality.

The point seems to be ready for aggressive expansion. This week, they announced that they would burn 100 million of dollars and spend 4 years accumulating hundreds of millions of users.

Xu Chang revealed that the future business model will include value-added services and POI (Interest Library) operation of two parts, the former will provide users with Third-party pay template business, DOT Network has been collecting relevant developer resources, the latter will include interest-oriented Third-party E-commerce and other content.

"With hundreds of millions of users of interest data, how can there be no profit model?" "Xu Chang said.