Double 12 Electric Business

Double 11 all the electric dealers in order to rob traffic, resorted to all methods. Perhaps we have not recovered from the great vitality, after the baptism of 11, double 12 of the electric business is still relatively quiet.

In addition to Taobao out of a lottery blockbuster, the other electric dealer's double 12 activity is hard to double 11 so hot. Count The big giants, Taobao, when, only goods will, Xun, Jingdong, Amazon, store 1th, Poly-Mei excellent products, recently you see a few major movements? Fortunately, we can also pull out a little bit of information, we can know that double 12 does exist.

Taobao: Come on, come on.

Electricity business is a burning money industry, as long as the money, some recruit attract consumers. Taobao, the rich uncle spent 36 million of the two 12 this day lottery Shuangse all lottery combinations have been bought. Of course, this is conditional, lottery tickets can only be collected from Taobao mobile clients. There will certainly be a first prize, the maximum amount of 15 million.

Double is a day cat shop Carnival, double two is Taobao C store Carnival. In the mobile end to become a trend in the case, Taobao to vigorously develop Taobao mobile client, stimulate the download volume.

This is really a blockbuster, in the lottery, driven by high bonuses, the client download volume you can be as high as possible before the forecast. This is more than when the original push, Mr Ma forced employees to add friends to work more effectively.

In addition, Taobao launched annually to rob red envelopes activities also attracted a lot of people, at least I was to see a lot of friends have nothing to do with the phone to shake red envelopes.

Jing Dong: How to Love, ye do not play with you

Jingdong's killer is logistics and home appliances, a series of "quick" posters released in the two 11 period are still fresh in my memory. But by the double 12, there was nothing big about Beijing east.

However, the recent Beijing-east quietly on the line of the Beijing product benefits, is intended to develop O2O, the development of online life services.

The author looked at, Jingdong website will be called the whole December "Member Feedback Month", is a regular discount activities, slightly quiet point.

Xun: Doctrine is also a kind of skill

Xun recently in a sentence summary is, the little gestures, big moves do not. There is something very worth mentioning, micro-letter since the opening of the client payment function, Xun all kinds of hug thigh, it is not difficult to see the small determination of the development of the client easily. But the two sides mutually beneficial, by virtue of this move, micro-letter is also challenged Taobao.

Double 12 Xun, micro-letter, QQ online shopping, multidimensional layout. United Shun Fung is the logistics of the advantages of the joint micro-letter is to pay for the addition of fire, mutual power. But QQ online shopping has always been overlooked a piece, never been the electric business giants to see in the eyes, but there is a large group of QQ group base by Xun to use. Perhaps Xun was mentioned as a typical textbook in the future when he said, "later people reside."

Xun released in this picture, no matter what dialect you speak, Xun know you best, the various areas of children's shoes include it!

Poly Beauty Products: than cosmetics, who is afraid who

As the boss of the beauty makeup industry, double 12 excellent product promotional activities mediocre.

But can share a message with you, poly beautiful products in Beijing front door opened a physical store, in the major electric dealers in the case of the layout line, this may be the first step of the United States excellent products. However, it is revealed that the shop assistant is exclusively waiter, mushroom cool have a feast for the ~

Only product will: You play your, we are not the way

Double 12 coincides with the only product will be five anniversary, in addition to the official micro on the roar of a double 12 have red envelopes, there is no other publicity. Only products will be with Taobao, Beijing East is not a way to do, special discount. In its listing there have been countless media articles to understand this miracle, but also triggered when a multitude of follow. But its position is very difficult to shake, only product will repeat customers orders accounted for 92%, every day there will be fixed consumers to browse the site, this phenomenon is unprecedented, so it does not need to hype, so can get applause.

As a last big discount for the year before, the double 12 time point is a bit awkward. The consumer's wallet has long been double 11 hollowed out, in the "Do not buy regret a year" propaganda, the purchase should not buy all bought. In fact, look at the propaganda action, double 12 of the protagonist or Taobao, the rest of the house is pure brush under the sense of existence, gather a lively.

This time the double 12 Taobao did not shout out sell tens of billions of slogan, in fact, Taobao's intention is to move consumers to mobile clients. Taobao 36 million lottery, Alipay began charging the PC end, Ali Department of the three major mobile products to form a big camp, has been cloth to move the overall situation. After tomorrow to see, the 36 million is not worth it?

In fact, not only Taobao, mobile end is the general trend, single look at this double 12, Jing Dong Dashou easy letter, Xun Dashou micro-letter, Taobao Needless to say and contacts, all hitchhiking mobile end. This is perhaps the biggest effect of the 12.

Text/Third eye (micro-letter: Thirdsight)

This article only represents the author's third eye view, welcome to Spit