Eating God shakes Wu Shichung: Mobile Internet and food is a natural combination

Wu Shichung is a serial entrepreneur. Since 2004, he has been involved in the creation of Web Instant Messaging software company news, vertical search engine Cool News Network, professional Internet Application system quality monitoring and user experience evaluation agency keynote network. Wu Shichung in 2011, after a ski trip with friends Xu Yijong, decided to enter the mobile Internet with keynote CEO Chen Suren. At the end of the year, by its participation in the founder of the le-Ha interactive launch of the first food recommended category app God Shake.

Wu Shichung believes that the 11 million active users of the gods shake the success of the early landing in the mobile internet and seize the food of this human life "just need." Grasp the young people's psychology, by shaking the way, the gods shake the model of data restructuring to provide users with more choices, known as the "Young food artifact." As an entrepreneur representative in the Internet field, Wu Shichung shared his insights on mobile internet entrepreneurship and his thoughts on the O2O field to global entrepreneur.

The God of the gods shook the line last November, just over a year ago. There are now 11 million active users, keeping the user alive at 700,000 every day. This group is mainly young people, concentrated in the one or two-line city, in addition to travel, tourists are also our target crowd. What we call "the young man's gourmet artifact" is that because the young people are fast and they like new things, they don't like the older people to have the goal to eat, but the randomness is big, so we can recommend the food according to the scene and the taste preference. For business travellers, they arrive in a strange place, unaware of local specialties and specialty restaurants. We'll tell him what the top ten is if you want to eat special snacks. In Xian, for example, we will tell him where to find oil spills. We will also be based on specific scenarios and environment for vertical optimization, such as to the airport, consumers need fast, ordinary consumption, to Sanya, Jiuzhaigou and other scenic spots, hoping to find a delicious price reasonable rather than be slaughtered. In addition, the app also adds a shake, voice, and fuzzy search to help users search, comment, and make decisions more quickly.

Evolution of Mobile Internet

Why do you want to make a food recommendation application? Because eating is a rigid demand, but the user's choice is diverse. People want to eat and must be near the computer, mobile phone is a hand, so find food and mobile phone is a natural combination. As the entrance of the Life service class, the eating problem will become the High-frequency application in the O2O field.

The difference between eating God shake and the public comment is at the core of the latter is that the user decides where to eat first, is the UGC mode of the user to provide the content; But the god shakes is the data reorganization pattern, brings the various information together, provides the choice for the user. If you do a metaphor, the public comments more like Ctrip, we like to go where. They are a long chain, and we hold the central part of the middle. This advantage is more efficient and offers better price/performance.

This kind of thinking and I used to do cool news has a certain relationship. I have an ideal for life products, that is, technology to more efficiently serve people's lives. In Cool News Network, you can see how many people around looking for second-hand housing, is based on the location of services. In the age of mobile internet, location service becomes more important. We can portrait of the characters, according to the mobile phone data to analyze user preferences, more accurate recommendations.

The Internet is a node composed of a page, this node is dead, leaving the computer can not be updated, so the realization of O2O will have difficulties. Mobile Internet is a human node, each cell phone is a person's identity, the restaurant is a person, mobile phone is alive, it can record the user's behavior, preferences, so mobile Internet is a new perspective.

If the development of the Internet is likened to the evolution of the Earth, the Internet and the mobile internet are like the evolution of animals and plants. The first plant on Earth, grow into such a big tree as Baidu. When mobile internet comes out, it produces the dividing line between animal and plant, the future evolution chain will be faster and quicker. I have tried not to use a computer to find that mobile phones can solve 95% of work and life things. In the future, in addition to very specialized content, computers can be replaced by mobile products. So the wave of mobile internet can not be missed, the future will certainly have a magnificent wave of entrepreneurship.

Mobile internet can also solve the problem of food and beverage enterprise informatization. Catering enterprises are small micro-enterprises, mobile phones and the application of tablets can be completed management, the future of the restaurant information is barrier-free: I asked friends to dinner together at night, the first advance a certain fee booking location and advance order, arrived after the direct dining. This form will be successfully implemented in two years. Only in this way the restaurant owner can be protected, O2O can be achieved. China's catering industry is a 3 trillion-market industry, if able to participate in 1%, will bring a very large market size. Many companies can grow up here.

The market size of the gourmet field, can give this example: The hotel domain solves the information problem, the Internet system puts the order to the foreground, the Internet in the hotel domain participation degree already achieves 10%. Catering This area if you can do 1/3 of the hotel, is 5%, 2015 5 trillion of the market size is 250 billion.

Entrepreneurial cybernetics

Although I have participated in many ventures, but also as investors, but for me, now do mobile internet is not the capital is driven, but there is a personal idealism inside. I do cool news when I hope to use technology to solve life problems, such as rent, second-hand housing and so on. Now we find the entry point is to find a restaurant to find food, which is a big problem, if it can solve the people's lives have helped improve.

The competition between startups and big companies is inevitable. But you should do your own thing first. Products can only get a small share, we can work with other partners, the choice is open, divided into models is the only way. Gods shake the current downstream service providers include the United States Regiment, Litters Regiment, Tintin coupons, QQ food, and so on, we and these partners is not a competition, but is divided into models. Although every family wants to do long in the O2O chain, but now this stage cooperation benefits outweigh the disadvantages. For us, now the main goal of the God Shake is the user, only the user volume to 30 million or 40 million, the merchant will more recognize our brand. and other users and customers accept this product, is our direct docking business. The God of the gods shakes now also launches the restaurant shop long assistant version, is helps the merchant to manage the restaurant and the marketing.

Mobile Internet is not the translation of the Internet. It should be fast-paced, tagged, and suitable for fragmentation. So that's the difference between us and some of the big business products in the food industry. It is as if I do not need every day with the Grand Kangxi Dictionary, Clever is the winning point. The mobile internet age is the one who runs fast and takes the initiative. We ran ahead of ourselves, as Lee Colling said, there are two ways to win, one is chopping, the other is cutting rice. Now the latter, is a horse-race era, not 0 and a game.

Product managers are an important role in the internet age, and entrepreneurs should be product managers in the early days. Like Zhangxiaolong, Zhou, you can make great products. A good product manager should have a macroscopic view and a keen perspective. To be able to do the grassroots research, but also from the data out to find logic. To have affinity with the team to mobilize the enthusiasm of the team, but also to grasp the progress, to ensure that things are completed on schedule.

In the current Internet market, traffic is concentrated on the big platform, the cost of starting a business will become more and more high. But the mobile internet everywhere has the opportunity, the O2O, the education, the finance, the automobile, is more consistent with the movement characteristic, is with the expense to go quite near. Are promising. But there is a point, do not do all-inclusive mode.

Continuous entrepreneurship, I give entrepreneurs the advice is to user needs as the center, to find solutions to the needs of the means, rather than the first means to think about the needs. Many entrepreneurs will indulge in their own good technology, in fact, should aim at the value of users. "New ways to solve old problems", it is difficult to educate a market, but the market already exists, you have to think about how to solve it better.

Future Gods shakes will add more new features to gourmet applications, such as gyroscopes and augmented reality technologies that can help consumers find restaurants more easily and more interestingly. will also combine the needs of life to add "group Bureau" function, such as group dinner, KTV, Dou landlords, playing mahjong, to bring new customers to the business. God shakes now got a B-round financing, but for us, the first task is to do the user, the user experience to upgrade, the rest will come.