Ebay failed One of the reasons for the domain name as a prerequisite

One of the reasons ebay failed was to buy www.goe.cn such a good domain name that caused its own short board

What a beautiful sight to ebay. Now it's basically in a very dangerous position. Currently, ebay has just announced a free policy. Immediately from the user for life free shop fees, the official launch of "Free dinner." However, we still think that ebay has not defeated itself, so let alone beat opponents.

We see Ma Yun in this year generous "admit", Taobao success is accidental, just a temporary lead, ebay opportunities are many, we come together to open up the market and so on. In fact, this is only a pattern of Ma Yun play. When your main competitor is praising you, in general, you are not a threat to it. Have you ever seen a video network that has been so devastating? Did you see MA praised the PAT? Although Pat Ma's Taobao also has no real threat. When ebay renounced Ebuy's domestic suffix domain name, MA has put his heart down completely. Because this seriously violates the user's http://www.aliyun.com/zixun/aggregation/12218.html "> Use habits." Eachnet.com not only early forgotten, but also difficult to recall.

ebay also has the opportunity to rise above itself. However, we see ebay is still self-centered and not considered for the user. One of ebay's short boards is the domain name. There have been many jokes in the circle. Compared to Taobao.com and paipai.com, ebay's domain name is long and hard to remember. Only search can be found every time. It can be said that the same publicity, perhaps 100 times ebay publicity can let people remember. and Taobao domain name, easy to remember, nor easy to input errors. Not to mention the store domain name. Even the owner can not remember, easy to remember wrong, but also to help ebay publicity it? The development of Taobao and shopkeepers constantly publicize their store address has a lot to do. And people do not like to advertise the address of ebay, is easy to remember wrong.

Even Google such an extreme brand appeal to the brand has to put g.cn income in the bag, is fully considered the user's memory problem, and the effect is obvious.

And ebay if you have the opportunity to buy a short good remember goe.cn such a good domain name. There will be several improvements. Go E corresponds to the meaning of the net 2 words respectively. And simple, easy to remember. Especially store shop address, it is good to remember. such as the generation of www.16800168.goe.cn such a subdomain, it looks like the atmosphere, good to remember. Also like an independent domain name, is to let the shopkeeper is willing to advertise their store address. This is the first step.

If ebay can't buy www.goe.cn such concise, meaningful and good domain name. Then at least you should use the phonetic domain name www.dayiqu.cn. Big ebay, this gives a refreshing feeling, so that users are willing to come to ebay to try again. And the use of CN suffix, but also to curry favor with the benefits of domestic users. Also for ebay to leave the opportunity to expand abroad.

And ebay has a lot of publicity fees are completely wasted. Especially the kind of promotion alliance that registers a user to compute. Also for many small webmaster will call users to register, and finally ebay pay an account at least 8 yuan, harvest is a pile of dead accounts. At that time even appeared to specialize in how to earn the registration fee of ebay information, oh, a lot of stationmaster harvest is good. So, if you want to do publicity, or to find Google and Baidu such a strict point of click-Class Alliance. Relatively speaking, advertising costs less waste.

Previous ebay failure is not simply a free question. That is the most superficial understanding of the country. There are domain names, fashion, convenience, promotion and a series of problems. However, we also look forward to ebay or pat can do it, lest a single big, we lose the chance of choice is the most terrible. If you are an ebay employee, you should be sure to transfer this article to your CEO, for the sake of your company's long-term development, but also for the sake of their own rice bowls. This also wishes these 2 families to be able to do up, forms very good benign competition situation.