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Email marketing ≠ spam
Silly young man wrote an article, "Spam can also marketing?", it was a good topic, unfortunately, the stupid guy in the first paragraph of the concept, he put forward another question: email now still can marketing?
First of all, clarify a few concepts, emai marketing is not equal to spam; the so-called spam is the use of Internet users passively accepted by email unwanted information, virus-type spam should not be regarded as network marketing,
As a personal webmaster, fully grasp the user resources is a magic weapon to win, so there are many forums for the mailbox as required. I mentioned a little in the article "as a webmaster, I used to use QQ online for netizens to provide services, but often disturbed my work and life order, then I now use email for users to provide services." and netizen information is Webmaster's precious resources, if you fully occupy Netizen resources will be more conducive to the promotion of your website. Relatively speaking, email service providers can provide you with better service, and this point QQ has not been able to do.
Detailed source reference: http://admin5.com/article/20080305/74729.shtml ", just a lot of people do not notice."
Email service Providers fully understand the importance of email marketing, so in the register mailbox, ask what information you are interested in, in fact, you are interested in the information pushed to you, is an email marketing.
Taobao, a lot of advertising Alliance Mass Alliance information is not an email marketing.
Now the kind of invoice information that fills the mailbox is actually a virus. Contrary to the spirit of the Internet.
For individual stationmaster, can give full play to email marketing function should be "email list", not that kind of mass software.
At the beginning of the Internet, the interactive function of the network is still very limited, "email list" accompanied by email, when called "Electronic magazine", is the reader interested in the subject of the mail subscription. At that time, the most influential is the "Shanghai Hotline" Comprehensive Information mailing list
Closed-end mailing lists and open mailing lists, enclosed mailing lists, Internet users can not participate in the discussion, open mailing list, everyone could participate in the discussion, and distributed to each mailbox, similar to BBS, now QQ Group Mail has this function. So QQ group Mail can be counted as a way of email marketing. Just 2.0 of the rise, the e-mail list is quickly forgotten. You search for "The latest free email list", what you can find is 2001 information.
And the "Greek network" is still operating, I received and sent through his "E-mail list." I made an e-mail list of subscribers, although not many, but also more than 9,000, in 2007 to promote the electronic map, through the list of users installed more than 2000 people, through the search to my list installed more than 2000 people. I don't know if this is an email marketing? But now there is no good project to promote.
I subscribe to one of the "E-mail Lists", a total of 40,506 subscribers (statistics of March 8, 2008).
Total number of subscribers through the Greek network "34893063" total letter "4543609708". Greek Network (PR value: 6) has a high weight, through his e-mail list, will soon be Baidu, Gooogle included.
Gamil Mailbox also has an email list feature.
Elite Blogs separated from the banner network his "Elite Blog Membership Newsletter" is an e-mail list.
Photographic Electronic Magazine "Impact" is also transmitted by e-mail.
So, my conclusion is: Email can be marketing! and email has not fully played out, the key is to see how you use. Use good is classic, bad is rubbish.