Email marketing tips for the best user experience

1. Brain Pickings

Brain pickings is a completely non-commercial website, which includes books, art, science, images and so on, which are both permanent and timely, and are presented to readers in the form of book-picking. The reason I chose this email is not only that it looks good, but also that its content fits well with the reader's character. This email reading group may be a love of classical literature or http://www.aliyun.com/zixun/aggregation/10042.html "> pop culture, or both people, and this email did this, The message is full of interesting information can firmly grasp the user's eyes.

Sometimes a potential customer likes something that is quite different from what you might think. If marketers want to increase mail opening and click-through on holidays, try different content lengths.

2.1-800 CONTACTS

When people talk about email marketing, many people forget to mention transactional mail. When the user takes action on the site, the Inbox receives some automated emails covering everything from filling out forms to buying products. Typically, these are previously set messages that are in plain text format.

One of the world's largest contact lenses companies 1-800 contacts uses a path to replace these messages. Because of the lengthy ordering process, in order to maintain the customer process, it tells the user the ordering process by sending an automatic message that contains a progress bar.

Using the progress bar, users do not even need to read the mail, you can immediately know where the whole process of the link, so that users successfully complete the following link. This provides a reference for the business holiday mail marketing which has more links in the order and customer service.

3.Eurostar

As the European Star Group (Eurostar), which manages various services for the Eurostar, its "win London and Paris Tour" in the mail, in addition to the beautiful picture of two beautiful cities, there are a series of unique CTAs, all ctas around the unity of purpose, distributed in various parts of the mail, This is good for attracting impatient users or prompting cautious users to take action. "Bonjour (the French greet in the daytime, similar to Morning, morning)" greeting, but also let the user feel in France, these simple language choice makes the whole mail than simple marketing more meaningful. Very worthy of similar aviation, hotel, travel service enterprises to learn Oh!

4.at&t

At&t is an American telecoms company, although the Americans hate the phone company, I think the email is an example of a responsive design that looks good on all devices, brightly colored, not too difficult to scroll and click, but in fact the little idea of the message is far more than that.

Note the desktop Mail "phone call" button on the left of the following picture, and the phone number is a clearly marked number. In the mobile message on the right, the user is now using the phone, so a simple "direct phone call" button is used. At the same time, given the different habits of users on the desktop and mobile devices, the direct phone call button is more important in mobile mail than the "Buy Now" button. At&t Smart Marketing staff is worth learning.