Encountered site was punished webmaster need to calm analysis of reasons

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Do site service longer, encountered the site is punished more and more, especially when the Baidu update algorithm, webmaster will not stop complaining about the site is punished, many stationmaster very not calm want to go to the revision website. The fierce competition in the Internet industry, the site was punished is also very normal, the author told us how to meet the punishment, how calm to analyze the reasons for the punishment.

First: Check the website robots files. Robots file can prevent spiders crawl the site unnecessary content, in order to reduce the difficulty of spiders to crawl the site, reasonable use of robots file can better let the site is included, but if you encounter will not use a robots webmaster, may be wrong to write documents, Cause spiders can not normally crawl on the Web page, a long time to crawl not to content, spiders will think that such a site is cheating site, and to give such site punishment. In particular, the novice webmaster, in the use of robots files, do not know whether the file is the correct wording, you can use the Baidu Webmaster Tools, this tool can help the webmaster to generate a file, Google keyword analysis tools can also detect the correct spelling of the file. Because of the error caused by the wrong file, the webmaster needs to use tools to detect the errors of the robots, so as not to cause greater impact.

Second: Check whether to use cheat jump. At present, Baidu Spider support approved jump only 301 jump, 301 jump can completely transfer the weight of the URL to the new Web site. Can jump the way more, such as 302 jump, JS jump, Meta refresh jump, and so on, Baidu Spider for the site to use these jumps do not agree, but will think that the jump is cheating jump, spiders to cheat on the site is very serious. Owners want to jump out of the penalty as early as possible, the small black House, complete site, in addition to 301 jump other than the jump, not because unnecessary site jump caused the site was punished.

Third: Check the Web site on the same server. Webmaster in order to save costs, buy inferior server, a server on hundreds of sites, these sites will affect the operation of your site, the site was punished, their own site can not find the optimization problem, then analysis with the server other sites significantly important. The site with the server has been punished by the right to drop the site, or have illegal sites, the site has cheating, etc., will affect your website operation, other sites are punished more phenomenon, stationmaster to want oneself to leave the influence, must begin to replace the server. Do not because of hardware errors, causing the site for a long time to be punished.

Part Four: Check if the website is too optimized. The phenomenon that the website optimizes excessively often appears in the new station, the new station just on-line in order to obtain the traffic rank, will spend a lot of handwriting to optimize, resulting in the site's keyword density, the site of the construction of the building clutter, a short period of time to increase excessive outside the chain, site optimization is a long-term adherence to the work, not a short event can be completed, To the site is not punished, a reasonable distribution of site keywords, the search for high-quality outside the chain, high-quality content construction, spider web-type within the chain construction, reasonable degree of optimization will not cause the site to be punished.

Five: Check the site for spam links. Since the Baidu update algorithm, the requirements of the link is particularly high, the official clearly indicated that will punish the garbage cheat link site, the deliberate purchase of spam links, the sale of spam links, meaningless import and export links, etc., will lead to spiders think that the site is deliberately manipulated, spiders will give such site punishment. In the face of the site is punished, check their website whether there is the optimization of cheating methods, whether there is garbage cheat link, at the same time, and their own exchange of links to the site also to check, lest because of the relationship between friends chain, causing their own involvement.

For webmasters, site punishment is not terrible, terrible is the webmaster can not analyze the cause of the punishment, resulting in a long time the site does not jump out of the small black House. When you are punished don't be too excited, calm to analyze the cause of the punishment, find out the reasons to insist to solve the problem, wait for a while, the site and will regain weight.

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