English ebook station SEO strategy Practical practice

Source: Internet
Author: User

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Foreword: An ordinary grassroots stationmaster, an ordinary English website, but only in three months time will an English website achieve 1.5W many IP,PV to reach 12W many.

Day Alexa rankings also quickly reached 10000 or less. And these numbers are how to achieve it, we together to listen to Yong Brother visit Webmaster Study Room lectures.

Today, I would share some of my experience in the station, but thank you for your usual advice.

The beginning is faster than the Spring festival when want to do the station, at that time on the blogspot to apply for AdSense, as if no audit was passed.

Then after the Spring Festival has been ready to do the station, bought a myurl.com.cn, spent 39¥, the result after a few days 1¥/a ... After that, I bought more than 10 of them, but not even now.

Have to do, a momentary impulse. However, every night to see css,php, try to do a Myurl chain station. Also saw some SEO things ~

Www.ebookee.com is from this chain station to change, originally was modified on April 23, spent two nights to change the program. April 25 Home, May 7 back to start adding content, change procedures.

Let me tell you a few things that I noticed when I wrote this program. When you write a program, you probably pay attention to the following questions:

1, the website title
2, Keywords
3, description
4, the location of the content of the body of the page
5, the size of the Web page
6, the link between the site to ensure that each page can start from the homepage, up to 3 times to reach the final page
7, the size of the Web page
7, to Google Webmaster certification, submit Sitemap
8. How to increase PV per capita
Brother Yong-Beijing 21:50:41
9, the keyword of the URL

For my ebookee.com,

Title: Publisher Title by author-website name in such format

The middle has tried: Free EBook publishing house title by author-website name such a format

This title can highlight the ebook itself keyword, i in the site name as far as possible add download, Free,ebook and so on keyword, combined is now such title.
You can see.

Not too many keywords in the title, otherwise, the weight will be dispersed, can not highlight the name of the book, movie sites and similar, as far as possible in the title highlighted the name of the film, the title as short as possible, you can add some and the content of the Web page to meet the keywords, such as downloading, online watch and so on

The light has 1, the website title is not good, the search engine rank also according to the webpage content, if the webpage content keyword also is the title, then this page in the search result will row to be very front, even first

I began to do when I noticed, and other Web pages the same content, in search of the title of the time, although the other site PR is very high, but also existed for a long time, but my site only a few days in front of it or ranked the first

Although search on Google ebook can not find my station, but my keywords are scattered to each page, and almost every page keyword is not the same, so have a large number of pages, a lot of keywords, even if every 10 pages from the search engine to an IP, the 110,000 pages also have 10,000 IP per day

So if you don't do hot keyword, you can use a lot of pages, do a lot of not hot keyword, so-called long tail theory.

Here's how to highlight this keyword and how to echo the title in the page

URL structure:
Http://www.ebookee.com/Microsoft-Exchange-Server-2003-Unleashed-2nd-Edition-Unleashed-by-Rand-Morimoto_62056.html
http://domain name/title _id.html

The structure of the Web page:
<html>
<head>
<meta charset .../>
<title>...</title>
<meta keywords= title/>
<meta description= .../>
<CSS link >
<javascrip link>
</head>
<body>
<h1>title</h1>
<h4> Publishers, authors, et cetera </h4>
Some <b> titles </b>
</body>
</html>

This is how I designed it when I wrote the program. How to highlight Keywords

First is the URL, I did not use the multi-level URL, with the Apache URL rewrite, and then index.php from the cache HTML file read the page sent to the client

I wrote it myself, I can set the HTML cache validity period when I generate HTML on the first visit.

Because I found the search, the search results URL inside the keyword is also marked red (red is a search engine terminology, is actually the flag keyword)

So you should try it. Keywords are also placed in the URL, so the URL is better than only a id.html URL

In addition to the URL inside and the header keyword echoes, keywords meta keyword inside also want to and the title echoes, I only added a title, this is to ensure that fewer keywords, more weight, if the keyword add more, the weight is dispersed, this is my personal feeling, actually is not so we can practice more practice , I changed it a lot.

Here's the description meta tag.

This is a description of the tag, which will appear directly on the search results, so it should be written to make it easier for users to click on your page in the search results

At the same time, you can add some keywords inside, this keyword in the search results also logo red

Take the page just now as an example

Keywords:microsoft Exchange Server 2003 Unleashed (2nd Edition) (Unleashed) by Rand Morimoto
Description:download free Ebook:microsoft Exchange Server 2003 Unleashed (2nd Edition) (Unleashed) by Rand Morimoto-free CHM, pdf ebooks rapidshare download, ebook torrents bittorrent.

Description Description label is: Download free ebook: title-Keywords related to website

Such a description when it appears in search results, the user at a glance to see the result is: Download a free ebook: A book-a number of downloads, if the book is the user to find, he will definitely come in to take a look.

Next is the tag in the back section of the description-keywords associated with the site

How can this part be determined?

This part of the keyword is to be retrieved by the search engine, so this part of the keyword is also important. I'm also using the extraction to determine this part of the keyword

I added is CNZZ statistics, in the site out of the time, probably 5 June, I see the site every day CNZZ the source statistics, see those keywords source most, which search most

I find that it's usually like this when searching for books: titles + ebook download, or torrent, or BitTorrent, or rapidshare.com, megaupload.com, file-sharing sites, or add formatting Zip,rar , Pdf,chm or something.

So I'm going to combine these keys behind the description, and it becomes: Free chm, pdf ebooks rapidshare download, ebook torrents and bittorrent download.

At the same time at the bottom of the page with a file-sharing site links, and this is the site content with the actual situation, do not think is cheating.

<head></head> and URL is probably these, in addition to the key words to note is <head></head> do not put too many things, CSS and JS do not write directly to this side, Should be written to the CSS file links come in, so that the search engine can be resolved to the content of the body, the content of the text in the HTML file location is also more important, too close to know that part of the content is the focus

We can check their website is not the CSS directly written to head, my Ebookee no JS

There is also a need to pay attention to the problem is that these are best not two pages the same, but not the site of each page keyword and description are the same, otherwise search engine may be included in one or several pages

Every page of my site is the title of the book, the description of the title is followed by changes, the others are fixed

If you have a lot of web pages, adding these manually is unlikely

Mine is automatic.

Automatically fill titles by title, keywords, description

Url,<head>, that's probably it.

Here's the main part of the page.

Page text is more important

A user looks comfortable, can suddenly find what they want, focus on highlighting, can not affect user browsing, this is the basic

Here's how to highlight keywords and let search engines like

This may be everyone knows ~ I still say it, my approach is the same

Well ... We escort you.

And this <h1> should try to test before

That is, the content of the Web page should be placed in front of body

So things like navigation bars and logos should be as little as possible.

Ebookee.com in the text before the content is as far as possible compression, the link is also as far as possible, so the page header only put a part of the classification of the navigation, the rest are placed in the right column, is in the main content of the page after the

So my body structure is like this:

<body>
Logo, Login ...
Navigation Menu
Search
<h1> title </h1>
Authors, publishers, etc.
ebook Description
Download link
RELATED LINKS
Search
Comments
Right column navigation
Favorite Links
Advertising
Footer
</body>

Logo, Login ...
Navigation Menu
Search as small as possible

Logo to directly connect to the home page http://..../, do not link to the http://..../index.php and so on, while paying attention to the site keyword

<h1> highlight keywords, at the same time in the download link, related links, the second search, comments are added ...<b> title </b>

Well, the keyword distribution of the page is probably just like this ~

If this page has external links, search the title, this page will certainly be very close to the front, although the site even PR are not, the site is not a few days

There's something less important.

After all these are done, we should consider how to let Google collect

This can be a few external links, such as Digg recommendations up, and then do the Sitemap submitted to Google inside

Google finds that content-good pages will continue to pay

When Google started to collect more, I didn't advertise myself.

Are relying on the user to promote, and on the Web page with a bookmark, and so on, there will be dozens of a day collection, collection every day to have a lot of IP

If the content of the site is good, there will be people in the Forum, blog recommended

Two search pages, and related books, are to increase the per capita PV, search box inside the keywords I have filled out ~ is the title

In the past 50,000 PV, site search can account for 1/4 of PV

Well, just try to get users to search.

If the current page doesn't have what he wants

And the page is not too big, open time not too long

I always turn off a page that I haven't opened for a few seconds.

Another problem is that every page can be reached by clicking 3 times on the homepage.

That is, server stability and Web page size control. Efforts

I am through the list of pages, at the bottom of the home plus all the list of lists, that is, the link below the first page: http://www.ebookee.com/free_ebooks_list.php

This will be able to click 3 to reach any content page, search engines more easily included.

I am talking so much today, and I would like to talk to you about it. Brother Yong qq:275618507

The above article by the Edge element collation, welcome each big media reprint, but please indicate the source. Grassroots optimization group: 27395828. Welcome to the Novice Exchange.

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