Eric Quick review: Group purchase gradually become standard website qualification certification is the key

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Event background:

The recent negative news about group buying websites is endless. One of the main problems exposed is the number of group buying sites, uneven quality. For example 1288 group buy net because the low price attracts the user to pay but always does not ship, finally was investigated by the police In addition, as a result of daily group buying and the breed of buy slave phenomenon has become one of the concerns of the market.

Iris Reviews:

Group buying site as the 2010 Internet market appeared in the new model, its attention can be said to be no less than the popularity of the microblogging market. The current market in the emergence of large and small number of group purchase sites according to incomplete statistics, has been from the "hundred Group War" to "Thousand Regiment war" development.

Eric observes that the recent group buying market presents two major phenomena: on the one hand, "buy hot" still attracts a lot of new competitors to participate in it, including some background and strong companies, such as Sohu June 21 around the online love family group; On the other hand, the extensive development of the group buying market also exposed various problems, Even caused by the police intervention, the market in the negative evaluation of group buying and reported more and more recently.

Eric analysis that, although the group buying site is just beginning in 2010, but group buying as a form of consumption has a long history. For businesses, the current group buying site has at least two roles, one is sales channels, and the other is marketing channels. This and 09 online shopping market The hottest "second kill", "limited" and other activities have similar role. The biggest difference between them is that group buying has more stringent requirements for the number of people, while the second kill and the time limit snapped up for more specific requirements of the timing node. In this sense, Eric believes that the group buying market will continue to be hot, group buying as a marketing and sales channels will gradually become major businesses and shopping platforms, as well as all kinds of media with high flow standard.

Of course, the current group buying site exposed a variety of problems, the main problems are two major categories: 1. Pre-sales website false information deceive consumer participation; 2. After-sales service and consumer rights and interests protection issues. The root of the problem, says Eric, is the quality of the group-buying website. At present, the problems of the site are well-known low, small scale group purchase sites, such as limited by their own size and resources, in the cooperation with the merchant's low bargaining power, once the consumer disputes, it is difficult to solve after a short period of after-sale problems, and thus damage to consumer rights. Therefore, for consumers, in the choice of purchase site, the most important factor should not be too low price, but should be the quality of group buying site and Word-of-mouth. From the perspective of the long-term development of the market, group purchase site qualification certification and credit evaluation issues also on the agenda, which requires not only the self-discipline of group buying site, but also the industry chain parties including regulatory departments, the third party group buy navigation sites such as the common promotion.

In addition, from the current purchase transaction process, consumers are generally paid first to buy the site, and then receive goods or services, the middle of no guarantee services. The current mainstream group buying site although also access to third-party payment tools, but the use of real-time to account payment function, not used in Consumer-to-consumer online shopping most commonly adopted Third-party guarantee transaction function. Eric believes that the group buying site can be appropriate to introduce Third-party security transaction functions, in the protection of consumer rights and interests on the basis of enhancing the trust of the site.

Eric is about to launch a series of research on the group buying market in July, with the introduction of case studies of overseas leading companies, as well as research on group buying users in China to understand the behavioral preferences of group buying and their opinions and suggestions on group buying. Stay tuned!