Eric Yang Weiqing: It's important to build a start-up team and timing

News and science and technology December 22, by the Chengdu High-Tech Zone management Committee, Tianfu Software Park and SWC Entrepreneurship jointly hosted the World Cup Chengdu qualifiers in Chengdu, December 22 opened the curtain. Eric Yang Weiqing, president of the consulting Group, delivered a keynote speech.

Yang Weiqing, President of Eric Consulting Group

Eric Yang Weiqing, president of the consulting Group, said: "It is important to build a team, and the timing of the choice."

Yang Weiqing also said, "Now the use of intelligent terminals, this is a big trend." Used to connect with site points, now more apps.

The following is the transcript of Yang Weiqing, President of Eric Consulting Group:

With so many friends participating in our activities in Saturday, I would like to express my thanks for your support.

I am actually an entrepreneur, I was founded in 2002, Eric Consulting, at present, our company has 300 employees, is currently the largest Internet professional research institutions in China, 2005 I participated in the creation of services in China CT services, 2008 We also launched an art consulting.

We now have the World Cup activities including entrepreneurship, including the future, we will release some online information platform to help Chinese entrepreneurs to provide services.

As for Eric, what are our views on the Internet, or a lot of new entrepreneurial opportunities that we're talking about today? A lot of us are now using intelligent terminals to grow larger, which is a big trend. We used to use site links, and now more apps.

In the past many people installed mobile phone QQ, now more and more people with micro-letter, in the past we used XQ space, with Renren to share information, now a lot of people open the use of Friends circle, this is now our side of the phenomenon, in the past we have a lot of BBS shopping to share information, or even we in Taobao or Jingdong reviews look at merchandise related comments information , our evaluation and sources of commodities have changed a lot in the past few years.

In the past we play online games, there are many leisure games in the intelligent terminals, as entrepreneurs, you want to enter the industry, you have to draw what kind of conclusion, what should be the thinking? This as we want to observe and understand, we first or look at the Internet we talk about the PC Internet what trend?

User growth is now growing below 10 digits annually from 2011 onwards, with China's GDP trend growing only, and the PC Internet has grown more slowly throughout the year. Now, China's PC Internet users around 500 million, in fact, the proportion is not high, only almost 35%-40% coverage.

The rest of the internet, mostly rural and over 40 years old, the conversion rate of the future is very difficult for the Internet, especially in the past year, we have seen the rapid decline in internet investment, this decline is from the market with the two level, we used to see, to when such a power deep enterprise, like group buying many enterprises, In 2011 a lot of fire, the second half of the small danger, this year completely do not make money to burn the model, many do not have customer contact mode, more and more investors are abandoned, directly affect our current especially today's Internet entrepreneurship, or with the Internet-related entrepreneurial areas, the whole market has a great change.

Secondary market now everyone knows that the stock market has a downward adjustment, mobile Internet is now developing rapidly in the 2012, but his ability to monetization is low, we see that no matter with mobile E-commerce, mobile video games, his market share and PC Internet has a big gap, now is just for the industry is more critical, Or a bit of a blind period, of course, there are good news.

The internet is expanding to more areas, now from the whole big environment, we see should say, the big environment is the PC Internet dividend period is over, so the entrepreneur how to look at the big environment, with you analysis. We now see a few big changes, the first from the Internet, the change is Kemon Kelly (sound), this theory seems simple, but in fact, there should be a lot of deep thinking.

He proposed the Internet syllogism, which used to be stored in the form of a folder in the desktop, the second is the Internet as the core of Web connectivity, the third is the use of data flow, the formation of a cloud network of tags.

Just a few entrepreneurs, especially the last entrepreneur. His early days were to make a reservation for a travel website, to get orders through the Internet, and now this may only be a similar way abroad to solve their own growth contradictions.

However, if we speak of pure Internet mode, foreign models in the entrepreneurial there is a little bit behind it, because now the Internet Information development situation, is from the second stage to the third phase of rapid transition period, this transition period has a lot of things to drive.

In the past, the Internet is a more traditional way, whether it is traditional media or Internet media, we are advertising through the media, now this kind of thing is in fact more and more rare, or that you are advertising and your income is directly proportional to this increasingly difficult to talk about.

Now, these terms may be unfamiliar to everyone, but the Internet competition advertising will lead to all traditional media advertising, the whole of China more and more through the mass media without the purpose of the spread of advertising will be fewer and less. We can see through the marketing concept, because if the mass media spread the credibility of the advertising is low, but the consumer through the self sharing, say I this product is good, I am using other users or friends around you to tell you such product information, his credibility is relatively high.

So now the marketing market is transitioning from our past marketing-led phase to product-led, is your good product is now in the Internet Marketing Community marketing ERA, this arrival you really as long as a good product, can not fully say you focus on this planning marketing, you use a good tool can bring a good reputation.

We see the millet is a lot of examples, many people are not a lot of the Navy, the Navy is some, but not all of the navy, he this case how to communicate with fans, including his own is the largest millet customer service.

It should be said that such a marketing approach, has now become the mainstream of society. The change of three multiple drivers comes from the mobile Internet upgrade, we can look at the data containing our Eric, we see that in 2011, mobile Internet We counted whether mobile commerce and mobile games on smartphones including mobile ads have a rapid upgrade, the red line is the mobile internet, With the mobile internet growth rate is now an average of over 100%, now with the popularity of smart phones is inseparable.

Now the Internet Game Network Marketing products, his growth of the body is basically stable, or even slipped. Some people often say that we are not reporting, we did publish a lot of reports, our service is the user ratings products.

We now install our detection software on more than 50,000 smartphones, we can know your user specific how often he uses every day, what kind of application, in addition to using your application, but also use other applications, now many entrepreneurs are often fooled, I cumulative user already how many, Cumulative installation These are less useful, and the real value is how many active users you have each day are closely related to every Internet product.

In the past, we can see that the past six months in mobile internet users spend almost twice times more than the time, but the PC Internet even a small drop, basically flat.

If the mobile Internet with the PC Internet base together, everyone on the smartphone in addition to the phone to see the message, the PC Internet, mobile internet other applications are many. More than 20% video playback on the terminal.

We can see that Weibo users spend more than 1/3 of their time on their phones, micro-letter in the past six months the entire market should talk about the fastest growing products, he and Weibo in a year ago is a one-fold relationship, but now has been micro-letter more than, this is September data has not been updated.

So, in fact, for mobile Internet, even if we speak in a short period of six months, the entire user has many changes, for entrepreneurs, how to observe changes, what data to do analysis, now is more important, I here simply, for the Internet or mobile Internet, the most important two indicators.

The daily use of time or a monthly cumulative total user browsing time, these two indicators are very important, shaking is a click to confirm the button, using mobile phone features to provide services, through the better characteristics, come and go to drive the rapid popularization of new applications.

We are also familiar with, including now we call sweeping sweep, similar to the bar code, two weft code, and through the face to identify, this through the face landing, as long as in front of the camera can be landed.

In the past, we've identified the number of input methods, now the input mode industry has brought a lot of changes, so we conclude that we are talking about the big changes in steel we are now talking about four kinds of changes, and this change from the Internet as a whole, and the changes in marketing this form of change, for mobile internet change, And the change of input mode, this kind of change for us, even for the challenge of traditional application, but also create many opportunities.

So, what opportunities do entrepreneurs have for their future ventures, I will not elaborate, simply speaking, as an entrepreneur, we can take all the entrepreneurial model as six categories, or whether you are the core product category, or you are the sales channel class, or marketing class, this different products can be different business models for the corresponding, All entrepreneurial models can divide him into seven business models like this,

If you put this 2 B business model in terms of business model he you if as your own speaking, I can put him into a different field, so you are marketing class, channel class or product category, just now we have a clothing project, this project his ownership, in fact, still want to solve his end by studying the user , the recommended user consumption to obtain value, in a certain heavy speaking is marketing-oriented.

So, this is an analysis of the competitor, whether he can do it in the future, or whether he can do it. To put it simply, we now have a good business model for research institutions, or for me personally.

The first class of high-quality commercial products, through the Internet, through a better use of word-of-mouth marketing, come and go to carry out a very good marketing, this has a lot of opportunities, large speaking, millet, every guest, small to tell you more and more products are actually through marketing.

The second category, which we talk about in mobile internet gaming entertainment products, is that many of us here have entrepreneurs doing mobile-related, such a product.

The third category of this and the application of the vertical, just when I was talking about a Taoist food, from his business model, for you have any inspiration, he is nothing but the line of information and online delivery meal combined.

So now it's a good time for entrepreneurs because the opportunity is in front of, for Chengdu to talk about the relatively low start-up costs, so we should face a lot of opportunities, and finally to everyone to see a picture, this is a pig fly up, this is our lei (sound) More respected theory, we have to find a tuyere, The second group of entrepreneurs to build, there are opportunities to choose and so on.

However, if for the entrepreneur to choose an industry, choose a relative method, understand just said the big trend changes, it is possible to really become a flying pig or flying dragon.

Thank you!