Evernote is not a simple online document

If the last year's Global mobile internet conference Fire "Angry Birds", then this year's Evernote is a well-deserved protagonist. However, although Evernote's ambitions has been obvious, but for the domestic want to Evernote as an app to imitate the developers, in fact, can give up, after all, Evernote is really not an online document so simple.

Recently, Evernote announced a 70 million dollar investment from China's broadband industry Fund (CBC Capital). May 10 Evernote in the Great Wall Mobile Internet Conference announced the high profile, launched the "Impression notes."

Evernote's move, again set off cloud notes upsurge, with it at the same time start or high-profile publicity or low research hair of the domestic cloud Notes series, Marcum, Youdao Cloud notes, cool plate, etc., also began to appear in people's field of vision. What is the purpose of Evernote in China? What kind of product is it? What does his imitation guest need to be concerned about? Are the most concerned about the problem of netizens.

Not as simple as the app.

As early as Google withdrew from the Chinese market, T.R, chief executive of the search engine market research company Darwin Marketing. Wellington (T.R Harrington) said: "I believe Google can return to China." China's Internet market is growing so fast that a small piece of cake is already a big one for a company. And now Fierlibing (Phil libin) used his words and deeds to practise T.R. The view of Wellington (T.R Harrington).

During the Great Wall Mobile Internet Conference, Evernote CEO Fierlibing (Phil Libin) said in a media interview that many Silicon Valley companies are halberd in the Chinese market. It can be seen that China is the most difficult to break the market, so he wants to "first of the most difficult to penetrate the market, from the deepest end of the pool into, that is the way we plan to operate." "But the Evernote's purpose is worth examining."

Impression notes are not entirely Evernote, but "based on Evernote unified software platform, impression note service and Evernote to maintain a consistent function, but will provide China's fast-growing user groups faster, more secure and reliable services, and dedicated Chinese user support." The impression notes will bring Evernote global wisdom to China, while injecting Chinese inspiration and elements into global products. "This is the official interpretation of the impression notes, from this text, we seem to be able to understand this: impression Notes is actually another product of the Evernote company, in addition to name replacement, there are certain positioning differences."

In fact, we seem to be able to look at some clues from the signs of Evernote's entry into China and the pattern of its fees. To observe the impression note product series, we find impression notes, impression notes • Punctuate and impression notes/contacts respectively corresponding to Evernote, Skitch, Evernote Hello. After analysis, we will find that these three products can be integrated into a collaborative business platform. This is ideal for both professional and commercial customers.

The key factor of precision marketing is to grasp the accurate target user positioning, if the Evernote positioning in this, it is clear that the target positioning is clearly. Then, with accurate user positioning, there will be a corresponding reduction in pay concerns. In terms of its layout, Evernote is intended to be a platform for mobile internet based on the management of document materials, and to try to develop some of the underlying technologies of the business. The goal of future Evernote may be to become a mobile OA, or a Evernote project online management system.

The experience from professionals has found that it is just an online document management system on a Evernote novice's phone. It doesn't seem to be of much use, but if there are hundreds of of documents that need to be managed and their time or content order is confusing, then Evernote's advantage is reflected in the ease with which you can quickly warping documents, build projects, and order. For Evernote Masters, Evernote can be an advanced management tool, while managing their media content, work affairs, even finance, and people using Evernote to monitor the progress of these projects.

So, Evernote's definition here is not an online document as simple as an app. And its goal in China is not like Yahoo, Google wants to seize the Chinese market, expand the global strategy in general, its ultimate goal is more like to sell products in China. This is something that can be seen in the simple and fast way of paying. The precedent he has followed is also more like SAP and Oracle, the same products sold in China.

How do Evernote believers do

Since Evernote's ambitions has become clear, then for the domestic want to Evernote as an app to imitate the developers, in fact, can stop the pace of catch-up, after all, Evernote really is not an online document so simple.

And those internet bosses who don't plan to use cloud notes as apps, the current move is more obvious with NetEase's Youdao cloud notes, as well as the Shanda's library Notepad, there are a number of small and medium-sized enterprises to follow the Evernote development of the Instant diary, cloud notes, cool disk, Strider and other products.

And this, imitate Evernote most like belong to Shanda's library Notepad, this product is almost unchanged copy of the Evernote function, and even free to open the encryption function, and in Evernote, encryption is to be advanced users can enjoy the treatment. On the improvement of the Evernote, the most prominent or NetEase's Youdao cloud notes, on the interface, most netizens think that the Youdao cloud notes the interface is simple and fresh and quite comfortable, and the Chinese character handwriting function is greatly affected by netizens. Moreover, in terms of memory, the memory capacity of the impression notes is 60M per day, with the increase of online time, the memory will be reduced correspondingly. and Youdao cloud Note daily limit users can use memory capacity is 1G, with the increase in time will continue to increase memory space.

In the interview, the head of the cloud notes Shangwei Airlines also told reporters: Youdao Cloud notes in the development process always in the trade-off between trade-offs, Youdao cloud Note pursuit is not a function of all-inclusive, but whether it is beneficial to users. Embodied in the Youdao cloud notes of this product will be found, Youdao Cloud notes are many cloud notebook products in the only support manual sync function of the product, it feels closer to the traditional paper and pencil notes. Its handwriting and graffiti function is also a great spot for the Chinese people.

Regardless of Marcum and Youdao Cloud notes back to how big backers, is how rich a "rich second generation", a fact that can not be ignored, as a game to start with NetEase and Shanda Company, its overall platform for game users. In software research and development, there seems to be a lack of corresponding genes. So, how do they find the real positioning of their products in the platform advantage? It's a Marcum Notepad, a cloud of notes, and a lot of big Internet bosses that are about to go into the industry.

And these enterprises, we are most likely to worry about is always in the key time to start Tencent, rely on QQ eminence Tencent, and now rely on micro-letter to occupy the majority of the smartphone's Jiangshan. Tencent, which has always been criticized for imitating, has been one of the most innovative and user-focused companies. Almost predictably, once Evernote and Tencent co-operate, or Tencent plans to meddle in the field. The other believers in Evernote, then, may need to be vigilant. Whether this will become Evernote's next piece of news is unknown.

And Evernote, not just as simple as a app.