Example analysis of a tourism site by K

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Hello everyone, I am a stone, I saw someone add my QQ in the early morning, now this situation is actually more embarrassing, if it is a peer I can politely refuse, because of their very busy, time is not much, there is no way to communicate so many things, in fact, there are so many platitudes about the knowledge, what original Ah, what the quality of the outside chain AH , but encounter potential customers or customers, we naturally can not refuse, so sometimes we do SEO gradually evolved into a free customer service. Gossip does not pull, the friend of his site in the past some of the situation is more clear, roughly this: this tourism site before is a corporate site, after the revision continue to use the old domain name, because no staff timely management, the site front-end time was black, was hung a lot of black chain, there are many dead chain, When they found out about the situation, they cleaned up the dead chains and the Stones checked, and the dead chain was basically gone. However, after careful analysis, the following points are found:

Question one: The website program has the error, one column page cannot open

The website itself's program problem is certainly fatal, the operation of a website is very difficult, if there is no time or energy, the proposal is not to do the site, because no matter from optimization or operation, these need to have a professional team to operate, such as the tourism site competition is very fierce, the first step is to select a stable server, This is the premise, then is the website procedure question, do not covet the petty advantage, the cheap does not have the good goods. This money can not be saved, Web site program problems or server problems will certainly bring you a small loss of the site.

Question two: Friendship link did not clean up in time

Figure I: Links

Detection of this station's friendship link, found that a lot of the chain station has actually deleted this stand, when your own station has a problem (for example: by K, snapshot stagnation for a long time), this time must check the situation of friendship links, there will be many stations to delete you, the usual friendship links can be checked once a week, Now a lot of delete links webmaster will not inform you, so we only have to check regularly, especially in the last few months K station frequent times, if because of the chain of friendship tired to their own website, causing their own site is also Baidu ruthless k off, it is too wrong. Moreover this help other station free chain, also very suffer.

Problem three: page code redundancy is serious and needs to be streamlined

Figure II: Too much table code, resulting in too much redundant code page

Tourism category of the site content more, resulting in most of the tourism site's homepage looks a bit bloated, for such a site I would like to first think of ways to streamline the content of next pages, some content can be placed inside the page as far as possible on the page, the user most concerned about the content on the home page can be, in addition to the pages of the old problem of code redundancy. Mainly table code too much, not conducive to spider crawling, if it is an enterprise station, this problem may not be so serious, but for some of the larger page of the site, the table will increase the size of the page file, so that when loading will be relatively slow. Whether from the SEO perspective or page opening speed, we have to use the Div layout page.

The above stone lists some of the problems of this travel website, in addition to some of the details of the problem I do not explain, the most important site optimization is the page element optimization and content optimization, the former is easy to solve, as long as the Web page art or programmers to modify the code can be, this tourism site mainly provides services are information inquiries, Site users can access to tourist attractions, fares, hotels, car rental and other related content, and these content are mostly fixed text and picture description, that is, the content of the entire site is less original, like this content is more abundant site, the most missing is the site editor, for example: You can around the introduction of an attraction to write articles, Tourism site Long Tail word of a breakthrough is around the attractions, or the extension of the key words, such as: Hangzhou West Lake This keyword, can be viewed from webmaster Tools a lot of long tail words, including: West Lake attractions, Hangzhou Xihu tickets, lake map and so on. So at present, the most important site is to increase the original, the site editors naturally can not be less.

Often do business station optimization SEO staff will feel that SEO is actually very simple, nothing is original content and outside the chain, in fact, the most difficult is to develop SEO strategy, such as large sites such as this, the whole station optimization must first write a good optimization plan, the development of SEO strategy, the most important or find the site traffic breakthrough, And then layout the internal links, so we have to learn from the point of view of the whole station to do optimization. I am the old boy SEO studio stone, Dan Dan and learn, there must be success! This article by the lamp Picture (http://www.dengshops.com/) writes the release A5 the initial reprint to retain the link!