Example analysis of medium and small-sized Enterprise website optimization

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Following the previous article, "reasonable construction within the chain to make optimization work" simple to write the point of internal optimization, this article take a case to share how to optimize the content. A qualified website optimizer after receiving a list of Enterprise station optimization, must be optimized for the internal site, many people do not do internal optimization, daily crazy hair outside the chain, hope that this can improve rankings, but from the perspective of the search engine, good site optimization is more conducive to the search engine crawling content, will also get a relatively good ranking. For many of the online tutorials are virtual talk, did not do some case analysis, here I recently optimized a conductivity meter site to explain how to do in-station optimization. Use screenshots and description of the way to explain, I believe that the new or do not know how to do the station to optimize the webmaster a little help, that this article is not white write.

A, site to rewrite a few places

To get a website, the first thing to do is according to the customer specified words, the site to make a few local rewrite. For Baidu, the home page has a ranking advantage, the general enterprise Station to do the word is about 10, we can put these 10 words all focus on the home page to do, do not believe that a corporate station column page or content page can be in Baidu to get a good ranking. The first to rewrite is the title of the home page, keywords and description, although now keywords and description tags have no effect on the rankings, but there will be no harm to write. The following screenshot looks at the first page of the wording:

The segmentation between the keywords with the underline "_" or "|", the description of reasonable embedding keywords, do not pile up on the good.

The second place to change is the column page and content page of the relevant title tag, and the same as the homepage of the same, no longer screenshots show.

The third place to change is to add some keywords to help rank at the bottom, but this is not an indiscriminate addition, because my site's main navigation is in the form of map, so the bottom is to add some links to the column page of the keyword navigation, as follows:

Second, create site maps and statistics

General enterprise stations do not have site map, so we have to set the site map, it is best to create two kinds of site map, one is HTML format, the other is in XML format. For an enterprise station, hand-created can be, its own early page is not a lot, the creation is not trouble, if it is really lazy, it can use the site map to create tools to do, create site map URL is http://www.xml-sitemaps.com/, Use this tool to create several versions of the map. After the creation, but also a little modification, if there is the basis of art can make the site map and the whole station style coordination, if not also indifferent, as long as the creation of OK. Then the XML version and the HTML version are submitted to the FTP space, and then submit them to the search engine, the site map to update once a week, so that more conducive to search engine crawl Site page.

Many enterprise stations do not add statistical code, we give their site to do optimization when the best to add up, so that you can detect their own optimization to do to the site how much traffic, the ability to analyze their data is a kind of exercise. As we take over the enterprise station more and more, we can build a huge data file, as a case, for their own development is very good. Statistical tools recommended Cnzz,51la,ga, Baidu statistics, here special emphasis, do Baidu rankings, the site must add Baidu statistics, after my test, add Baidu statistics site ranking will be better.

Third, website content optimization

Website content Optimization There are many tutorials on the web, and they are all the same. I would like to emphasize that the original site content and update the frequency is very important, and most importantly, the article internal keyword layout. Article title must appear keyword, and the more first appear better, the title with H1 label to frame, as follows:

Enterprise station content and title are called from the database, then we want to modify the corresponding degree of file, in the title call section with H1 tag to qualify. The first paragraph of the article must appear the key words, link to the home page, and in the first 50 words appear as the best, as follows:

The middle part of the article reasonable frequency of the key words on OK, the last paragraph of the following 100 words must appear keywords, the article finally with "previous" and "next" for the construction of internal links, followed by the relevant article recommended way to build links. Screenshot below:

Iv. Details and code optimization

Detail optimization involves a lot of things, from the bread crumbs began to talk about it, the rational use of bread crumbs can enhance the weight of the home page, the following writing is not good:

We'd better replace that "home page" with the corresponding keyword or the brand name of the website. Add the appropriate keywords to the picture, but do not add it stiffly, but it is best to describe what the picture is for, as follows:

This approach is to first make a perfect "content layer" and "structure layer" to the search engine to see. The first piece of code has both anchor text and Title attribute. Unlike the original, there is no anchor text, only the title attribute and the alt text. And CSS file is a "performance layer", text-indent:-1000px; The meaning of the text offset to the screen 1000 pixels away. Users do not see those words. And then take that logo picture as this

's background. Put the original logo picture in CSS. It looks exactly the same as it was. This approach perfectly balances the user experience with SEO. The idea of "picture substitution" is to move the irrelevant factors of the "content layer" to the "presentation layer". Then find out how to better express information to search engines in the "content layer" and "structure layer".

Another aspect of code optimization is to block straggling to rank meaningless pages, you can use robots or nofollow to screen, following my station settings:

Because this website's message and the electronic map's page completely does not have any significance, but in the navigation I also set up the nofollow, as follows:

If an enterprise can follow the above mentioned content optimization, it will certainly help the page included promotion, and as we all know dynamic page to static, as well as the directory and picture names changed into keywords I will not say.

Today talk about the Enterprise station optimization on the write so much, many things to their own slowly to experience and understanding, must be hands-on practice, not on paper, online How to say how they copy or follow, it is not a good way to learn seo. And I do not recommend believe any one master, you have to have their own point of view, because the industry itself is no one's way is right or wrong, the key lies in their own perception. This article to write to this, also count to come to an ending, the article original licensing skill www.qsqs888.com, welcome reprint, source still want to indicate, thank stationmaster net.