Example effect Achievement Nine Sakura Vinux commercial commune website High conversion rate

Example effect Achievement Nine Sakura Vinux commercial commune website High conversion rate

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What are the factors that determine that consumers will eventually buy a product or service? In the physical shop and online mall, consumers choose to buy the decision to be affected? This is the question that the merchant wants to know most.

Example > Word-of-mouth > CCTV

Friday, CCTV a food program is introducing the farmhouse in the suburbs of Beijing suburban red Wall fish village, see Lisa immediately have the impulse to eat fish. But because there is no specific address on TV, she went to the food review site, found the store's address, also saw some evaluation, seemingly good. But driving so far away, the store is not reliable? Lisa suddenly remembered, friends Amoy Amoy is an outing to people, so call for advice. Sure enough, Amoy to another suggestion, recommended green Willow Fish Village.

The next day, Lisa drove to, only to know that this is a farmhouse Lok street, red wall and green Willow are here, but there are more than n other fish village. Lisa had just parked the car to the green willow doorway, but suddenly found that the silver boat on the edge of the green Willow parked more than green Willow. Lisa is a little hesitant to listen to Amoy or to silver boat to try?

Where is Lisa going to go in the end?

According to a survey, if you go to a street to eat: 1. People will choose a more popular shop (example effect); 2. If a friend recommended a restaurant before, then the basic will go straight to the home (Word-of-mouth effect), but if the next door to a home more popular than this, then 83% People will go to the more popular one (the role model effect is greater than the Word-of-mouth effect); 3. If there is no popularity factors and friends recommended, then will be based on brand, decoration, taste and other options.

The answer is clear, 83% of Lisa will go to the silver boat. When Lisa went to Beijing to eat fish, Amoy was heading for the new outlet town of Florence, in the city of Tianjin. The opening of the June 9, the famous discount center, not three days to let the capital half of the fashion white-collar know, rely on the spread of micro-blog charm. Among the shoppers, consumer information occupies the vast majority of the exchange content.

Willing to accompany Amoy all the way to kill the reward is because Amoy to her read a "Fendi Diamond sandals, the original price of more than 6,000, current 600 yuan" micro-blog content. Although the reward was there, the sandals had long been bought, but she still spent 600 yuan to buy another pair of the original price of 4680 Yuan Fendi Classic Red Cool Drag is very satisfied, looking at discount on the sales list on the display of the 87.18%, let her feel that this hour of the ride is too value, and quickly using mobile phone to take a photo of the sales list to Twitter. Not two hours, next week to come to shopping's friends will be more than five or six.

Online shopping needs role models

Lisa eat Fish, Amoy and rewards have bought something like, but for their friends online shopping Bellay said, decided to buy things more complex process.

"I go to Mushroom Street before I buy things, where I can talk to other buyers, know how high, how many people, have bought what size." But still very tangled, pick clothes very difficult, expensive dare not buy, cheap even fake, and do not know whether those buyers really bought or Taobao shopkeeper ...

This is online shopping enthusiasts cypress about online shopping small trouble. The site, called Mushroom Street, was discovered by a friend's microblog and studied for one months, so far she has bought only two lace tops and a pair of shoes, and it is estimated that the quantity she buys must be 10 times times more than the real store.

"Two pieces of clothing quality is very good, but the price is not cheap; the shoes are very cheap, but completely failed to buy, although with other buyers talked about, size and I usually buy the same, but the kind of shoes than my feet are mostly, completely can not wear." ”

There is no doubt that consumer information has become the most effective advertisement among shoppers, but it ultimately determines the factors that people buy and the power of example.

Vinux Business Commune pioneered the four core technologies of electronic commerce subversion to realize example effect, a panorama of consumer events (example effect), following purchase technology (to achieve the bandwagon effect), interest mapping technology (deep interaction and model effect) and Consumer interaction social technology (deep interaction and example effect). Vinux mode is widely concerned, it is precisely because it reproduced the "Silver Boat" type of ground shop shopping atmosphere, for high quality and low price of goods to provide a rapid clustering group model effect of the social technology, in the catalytic consumer and herd psychology at the same time, accelerate the customer shopping behavior.