Example sharing: Want to do a marketing-oriented website What do you need to know first?

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Today is not to give you share code or template what, this article, foothold is some enterprises, want to do a marketing site, the first to understand what things, this site, is to facilitate optimization, marketing, need to pay attention to which aspects. But the main is based on how to chat with a friend to give everyone present, there must be imperfect places, but also hope to forgive.

Here first mention, but the friend just contact father-in-law home factory, do large-scale machinery, the original to do the promotion and optimization, was the person pit is not light, not a word index over 300, signed a contract, and signed the first 10 pages (this really do not know how to cheat, the first heard that the Thunder is not light), the most exotic is not this, The most wonderful thing is that the first 10 pages have not been done. I had a day, but the friend just contact, casually to the Internet to learn some basic SEO knowledge, found this thing is really pit Dad! Then ran to consult, he found another friend to help him do the site, and then to ask what the requirements, incidentally Literacy literacy SEO.

First of all, we still mention the structure of the site, in general, unless you do large business-to-business, shopping mall, and so on, we these small sites, all require the structure as simple and clear. So what is concise, in fact, is also very simple, level as shallow as possible, three layers enough, structure as far as possible to understand, so that customers want to find what can be easily found, column page classification to take into account customer needs, segmentation, but not too much subdivision, similar information can be integrated, and incidentally, each column page has visible update columns, This is a good habit, of course there will be a certain degree of repeatability, it is not important, as long as not every page looks the same on the line. Also, the homepage must have updatable column display, but this is basically everyone will know.

The second question is about static or dynamic issues. In fact, now the general small site will be advised to use static, because good optimization, convenient spider crawl, of course, here to mention is not to say that dynamic can not do, dynamic sitting on the pseudo static, spider crawling is still more convenient, the specific details of the operation here does not involve. As for the backstage, generally uses the Empire or weaves the dream, the function is quite rich, in general seoer needs to relate the function he all has to provide. At that time, friends also asked how to use Java to write a website, to tell the truth, based on Java-EE framework of the site, but also really did not operate, but also because the university is Java, just a little bit, here is not oneself. Incidentally, however, the advantages of the Java language can be well reflected in large web sites, such as Ali's Alibaba and the cat Taobao.

On the question of the density of keywords, the industry also has a large debate, but is generally still a consensus, keyword density for the optimization rankings have a large impact. In fact, we can look at the Web page as an article, an article needs to have a or a few more clear theme, our keyword is the theme, and our keyword density, the same as whether the subject is clear, whether it is highlighted, a topic clearly outstanding article is certainly more than an unintelligible article to come to the good, At least it's not going to be as foggy. The specific debate or the density of how to control, is deliberate or natural, but here still recommend the occurrence of natural keywords, although there are some attempts to show Baidu keyword piling is not very good, or the nature of the keyword is not a good way to identify, But we do not rule out the Baidu tomorrow or the day after the next update algorithm, there is a more mature recognition algorithm, then malicious piling up keyword sites and may suffer all. So personal advice, or use the most natural to present keywords to control the keyword density is better. As for how to stack cheating, but of course not to say, hey.

There are also about flash, pictures, js attitude, these things are not suitable for optimization, but I still hope that we can pay attention to these things. We take the industry more well-known in the dynamic site for example, they like to do some fancy creative Web site, but these sites are not suitable for optimization, but we have to admit that the price of others, although very high, customer demand is still a continuous stream. Not here to spit on these customers, in fact, these dynamic customers, they do business, they can casually come up with a tens of thousands of yuan to do a site, their ideas can not be naïve, they must have their own consideration, or in other words, the power of the site must have its meaning. Here we have to say, the heart of the beauty of people have, eye-catching things can increase the hearts of customers, the product of the highest quality display can increase the trust of customers, in fact, to promote and cooperate with these beautiful sites, the effect must be very good. I believe we all have a consensus, when shopping, attention to flash far more than pictures, more attention to the picture than the text. Generally speaking, no customer will go to the conscientious reading of your website text content, can glance a few eyes, already good. In fact, it involves the user experience and the search engine conflict problem, in fact, we need to find a fit point, or a balance point, so that our site is not only favored by users, but also by search engines like, a lot of times, some of the industry veteran will persuade new people, SEO fight is a long battle, When search engine requirements conflict with the needs of users, we should choose more users than search engines. As long as our web page has enough text content can be learned by search engines, we put some of the search engine is not optimistic about flash or JS or pictures to attract our food and clothing parents: customers, is very necessary.

Finally, incidentally, now Baidu to the content of the site's attention to the degree, I hope you put aside the previous kind of only know the way out of the chain of optimization, although it is known, there are still a large number of sites rely on a lot of outside the chain to do rankings, in fact, a site outside the chain is included in the hundreds of thousand times as many as a few, Baidu now does not have a large range of k off this kind of station, but we do not guarantee that Baidu will slowly in the days to clean such sites, Baidu's recent adjustment and K Station in fact have this aspect of intention, just may feel all of a sudden come too ruthless will do too many sites, so that too many seoer and personal stationmaster are unemployed, this kind of thing , it is estimated that Baidu does not dare to dry, but boiled frog warm water, but is a good way, but also hope that the industry's peer vigilance. Also said that the record of this thing, Spartan record cleaning, until now the record of the strict degree of audit is still not declining trend, very likely later for some related to the livelihood of the industry, or even for most of the industry, the site's record will be more stringent, We do not rule out Baidu in the era of personalization in the future will be the record of certain industries as the ranking index of the site.

In general, chatting with friends involves these, personal opinions, for reference only. The article by the bridge side static night thinking original, reproduced please keep my name and link HTTP://WWW.400LHW.COM/XWZX Original is not easy, but also hope that everyone's mercy.