Examples illustrate the importance of popular words in alternate station thinking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do website optimization or network marketing, we often say traffic to multi-channel. The author view the domestic Internet 90% Enterprise station traffic source is relatively single, relies heavily on the search engine. At present, the domestic PC side, Baidu a single big situation will not be shaken in the short term, the enterprise station in the drainage, in addition to pay attention to multi-channel, the use of Shift station thinking is very important. This article analyzes several cases, has certain reference significance.

Case one: Enterprise station is down right, the company is struggling

The author contacted a security company in Changsha, because the company contacted the electricity business earlier, 08 on the online company website. Thanks to the real estate boom Mengjin, the company ushered in the spring of its development. Once only 4 people's company, the development has the Nanning, Xinjiang, Zhuzhou, Wuhan and so on staff paces person's company. From 2008 to early 2012, the company ushered in the golden age of its development. Later, because of security monitoring industry competition intensified, and the market shrinking, the company reduced to less than 10 people, but the branch still exists.

The company in Changsha market intensive, in addition to the Internet to bring business, the industry's acquaintances also brought a lot. However, to enter the Xinjiang market, because life is sparse, business relies heavily on the internet, rely on search engines. However, one day in April, the company's website was down right, no source of Baidu traffic, the company's business suddenly disconnected.

No business, the company is like a oil-free engine, the whole of Xinjiang, respectively, immediately into a passive. Plus Xinjiang branch only a few technicians, a few months after the site rankings are still not restored, Changsha headquarters had to temporarily remove Xinjiang branch.

Case Description: The website optimization of the enterprise station has the best professional maintenance, secondly, is the alternate station and traffic multi-channel sources. Otherwise, the site is K, no traffic source without business, the entire company will be bogged down in the bottom of the difficult.

Case TWO: Shift station let business multiply

As Changsha website construction Company's peers-only the people's network, although the main station ranked strong, but still a rainy day, do a lot of backup stations.

From the above figure can be seen, the main station csweimin. CN Changsha Website Construction These words ranked good, but only the people's network still made 5 alternate stations, to disperse the main station was the risk of the right to be lowered. Its shift station is csweimin point COM and point Cn,anjau point Com,cssuihe point com,csjtit dot com and so on. Of course, these stations, in addition to the value of the replacement station, but also optimize the different keywords, such as "Changsha marketing Web site Construction, Changsha to do the site" and so on. Second, only the people also did some subdivision of the site, scattered the main station potential to be down the risk of power, such as Changsha network pushing hands, Changsha website optimization site, Changsha SEO website.

Because only people take multi-channel, alternative station thinking, it is not large network companies to achieve remarkable results.

Case Three: SEO training Baidu Home Two "cockroach"

Do not know if you have no attention, Baidu SEO training this keyword Natural ranking home page, there are always two dozen undead "cockroach", no matter how large the Baidu down the right and K station, Kingo Tiema and the net is always the top SEO. A few months earlier, these two training institutions even occupied the SEO training home five positions, the performance is quite conspicuous.

Kingo Tiema Shift station or related training station is too much, the former Kingo Tiema thinking is to do a master station, and then optimize the inside page, let its key words "City +seo training" in the search engine home. But soon found the main station down the right, the ranking of the keywords quickly plunged. After this incident, Kingo Tiema on the use of multiple stations and shift station strategy, slowly eating away at the key words.

Kingo Tiema part of the SEO training website is as follows.

Gengtima dot org

Gengtima Dot Net

Gengtima Point CN

Gengtima dot com

Gengtima Point com.cn

Yueseo Dot Net

Yueseo Point com.cn

Yueseo dot com

Yueseo dot org

Of course, this is probably just a part of the author did not dig deeply, interested friends can dig themselves, or to see weight loss drugs and other profiteering industry station group.

Iv. writing in the final

Alternate station, one can disperse the main station down the right to the company to bring huge loss of risk, two can open up more sources of traffic, at the same time, if the number of substitutes to reach a certain degree, do small-scale station group or sprocket also may not be.

The substitution station thinking, one is facing the search engine market situation The helpless move, is also the enterprise to anticipate has the crisis consciousness manifests. Hot words, the author in addition to the cautious optimization of the site, in the spare time will also do several alternate stations.

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