Examples teach you how to promote branded websites

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This article is Naire official website SEO Promotion program, through this example hope can give you some inspiration to webmaster: Website address: http://www.naturade.com.cn/, the main structure is basically perfect, the page color collocation also no problem. But the website content is relatively monotonous, the related link page quantity is few, the overall feeling is not particularly attractive. The solution is to enrich the content of the site as much as possible, providing more free services and interactive features. From the search engine work principle to see the number of pages related keywords appear is not very reasonable, the page keywords appear too many times will be search engines as cheating, too little can not reflect the importance of the keyword. So generally the ideal method is a page related keywords appear 2-3 times.

Combining the existing structure of the website and the working principle of the search engine, the following optimization suggestions are put forward:

First, the homepage and the internal page structure may make the appropriate adjustment separately.

1, home directory can be added to set up a message board or BBS forum to increase interaction with the viewer, so as to improve the site's two access rate. 2, add a separate link page, including text links and picture links to submit two functions. Through High-quality exchange links can make the site's PR value is promoted, thereby improving the search engine on the site of the quality of the collection. 3, the Company profile page can be added to the relevant description of the picture, can better publicize the company's corporate culture and improve the quality of the page. 4, the picture name of the wonderful review page do not show a number, this will make people feel a little amateur, can choose ' Naire ' as its picture name or other representative description of the phrase, equivalent to set the key words inside the page. 5, add a site Map page, site Map is a site of all the linked containers. It provides food for all search engine programs. Site map should include the main page of the site content links or column links. Depending on the size of the site, the number of pages, it can link some of the main or all of the column page. This means that a search engine program gets your site map page, it can access all the pages and columns provided on the site map, which will greatly improve the search engine on the Site page collection speed.

Second, the setting of the key words

1, the site meta tags keywords include: Naire brand screening slimming slimming body Breast beauty beauty Salon maintenance beauty chest health. These are some relatively popular keyword search, but the site is still in a promotion phase, should be from some unpopular or half unpopular keyword start, when the site reached a certain amount of traffic when the start to set up and promote some popular keywords. 2, can add some keywords with geographical names, such as Guangzhou Beauty, Guangzhou Health, Guangzhou Naire son, these keywords will be easier to start. 3, the site title (title) can be appropriately modified, the original title is ' Naire brand ', for search engine optimization can be modified to: Naire-Canton Naire-Beauty-slimming-health-breast enhancement-Guangzhou beauty. 3, can be at the bottom of the home page can add related keywords, the appearance of the model can be referred to the title, such as Naire-Canton Naire-Beauty-slimming-health-breast-Naire plastic body beauty Chain Co. 4, do not deliberately to seek a keyword ranking, but to enrich their list of keywords, so that more potential customers through more keywords to find us.

Third, auxiliary tools

can apply for a free web site traffic statistics, you can accurately analyze the source of visitors, easy to manage the site according to the needs of visitors to increase the relevant content. According to the parameters, can be more comprehensive SEO optimization site, better upgrade the site conversion rate, improve site traffic, and ultimately improve search engine rankings.

Website Promotion Workflow:

1, the first thing to do is to optimize the structure of the site itself (including the Site page content updates), because the site structure in determining the importance of the page (that is, page weight) plays a very important role, it is a measure of the site user experience good or bad indicators, but also directly affect the search engine A reasonable website structure can guide the search engine to crawl more valuable pages from it.

2, to maintain the frequency of updates to the site, the search engine update cycle is different, may be days, weeks or months, but also may be different importance of the page has different update frequency, update content can be the website module text updates, picture updates or text updates. The search engine will crawl the content of the site every other time, to ensure the latest information collected.

3, to the major search engines submit login, to some not included in the search engine site submission, because there are some search engines are manual login, so need to manually submit to be included.

4, the establishment of site links, through the same or related types of corporate web sites or portals to do an exchange link (text or image links can be), so as to gain access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperation site to increase the credibility of visitors, Not only can you gain potential brand value, you can also get a lot of direct access.

5, through the dissemination of information to increase the number of visits to the site, and finally get search engine rankings. The specific operation: A. Through some large-scale E-commerce platform, such as Alibaba, HC Network, Dangdang, excellent network, or some business-to-business, business Web site, to register the release of enterprise-related product information. B. Access to a source of information through a number of relevant forums and BBS. C. Through some free information release software, mass mailing, QQ Group and other auxiliary tools to increase the amount of information published.

6, through the site traffic statistics to analyze the source parameters, for each data in-depth analysis, so as to achieve better promotion effect.

7, analysis peer competitor's website, compare it, take its advantage, get more optimization skills and ideas.

8, the final is through the keyword bidding rankings, network Falsh, pictures, text ads, newspapers, books and magazines and other paid ads to increase the number of Web site visits, which can also achieve the effect of publicity and promotion website.

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