Express Electricity business site mutual tread "reverse attack" strategy carefully acclimatized

At present, the domestic large-scale electric business website will form the logistics troop, in order to cope with the growing business.

Express, Electric business website Mutual Tread the boundary

Express and electricity business, this is two unrelated industry, but now began to infiltrate each other, and even "mutual grab territory." Recently, China Express Association, Vice president and Secretary-General Dawa in the media interview revealed that Jingdong Mall, where the goods have been submitted to the national "express business License" application, will soon be operating a licence, which means that the electrical business will be officially involved in express delivery. On the other side, Shentong, Shun Fung, Yuantong and other express industry giants are also seeking "cross-border" to enter the electric business platform. The mutual infiltration between the electric business and the logistics leads to confusion. Wen/journalist Feng Qiuyu map/Xinhua News Agency

Electric Business licensed courier service for private use to "rent"

Reporter recently learned that Jingdong Mall, where the customer prudential products, such as have their own logistics system, the company has submitted the "Express business License" application, and joined the China Express Association, if all goes well, jingdong and every customer will be able to get the fastest in early July, with tact, Shentong, Shun Fung and other traditional courier companies with a piece.

Jing Dong in an interview with reporters said: "In order to ensure the effect of distribution, Jing-dong distribution using direct business model, directly under the jurisdiction of the company to ensure that to provide customers with better service." The application of ' Express Business License ' is due to business needs, electrical and logistics is a complementary relationship, and we are doing is to strengthen our distribution strength, to achieve a better customer experience. ”

What does it mean to get a courier business license? "Get express License, in addition to proprietary business, can also undertake a part of foreign services, like the difference between a car and a taxi." "Fudan University School of Management Yuejun Army analysis that to undertake foreign services can subsidize the loss of electricity, in addition, from an industrial point of view, the electrical business has enough to guarantee the volume of traffic, at the same time, the electric business Express indeed has a faster than the traditional express, good service reputation, into the express industry has the potential for development.

Expert analysis that this may be with the electrical business logistics is too deficient money.

Express reverse attack Investment Online department store Rob Cake

This one, the electric dealer just announced to take the courier qualification, that one end, the traditional express enterprise also began to embark on the electric business field. It is reported that Shen Tong Express in Hangzhou quietly set up a "Shentong E-commerce Co., Ltd.", its online entity "Love to buy Network Super" has been in the trial operation, planned to be officially launched at the end of July.

"Online supermarket is an important development direction of the electric business industry". It is understood that "love to buy the net" future development planning, is the use of Shentong resources and background, at the same time supplemented by the combination of self-built and joined the development of the model under the line of convenience stores, in major cities to establish 8-hour three-dimensional distribution system. And when it comes to "cross-border electricity dealers", Xia Zubin Express marketing Director, said: "Now the major express companies are moving upstream into the industrial chain, the industrial chain of mutual infiltration is a very normal business behavior." "Love to buy a network Super" team in Hangzhou, has more than 100 people. Shentong is only investors, and will not participate in specific operations, the team will not have the logistics of people. ”

Shentong "Love to buy a network Super" spokesperson stressed: "We sell brand goods and standard goods, online with no differences, users consider more is the price and service, when users are accustomed to online purchase of daily necessities, user stickiness will be very strong." In order to provide better service quality, we would rather sacrifice sales, but also not in a hurry to the national sales, but to expand the province as a unit, not to repeat the blind expansion of some of the electrical business and reduce the quality of service mistakes. ”

Coincidentally, recently, Shun Fung's "preferred mall" has also been on line, 3 C, fashion, home, mother and child categories of goods, a big "department store" potential. In addition, Yuantong Express Chairman Yuweijiao also said that their own E-commerce platform full networking is currently in the test, "about two months will be pushed to the market, will be through differential competition to explore the electricity market." ”

Experts：

Platform new Shuffle "reverse attack" not optimistic

Sadie Consultant e-commerce Consulting Center consultant Zheng Xin that the mutual infiltration of electrical and logistics Enterprises embodies the "platform integration" of the new pattern, the two sides of the "territorial dispute" will be the same as the current price war in the industry a few years of key words. In recent years, the market competition in the field of electronic commerce is becoming increasingly white-hot the vigorous price war has not ceased, the major electric power business giants began to enter the industry's support system, logistics platform this important and hidden battlefield has gathered many horses, for a time, the electric business application and support system impinging situation has ceased to exist, The penetration of the two legions of application services and logistics will likely lead to a new round of reshuffle in the industry. ”

Sadie consultant experts believe that, from the overall trend of e-commerce market development, integration has been the industry's constant melody, after several years of development, user shopping "psychological barriers" gradually eliminated, logistics has become one of the largest short board. Jingdong, Fank and other electric enterprises involved in logistics is the primary goal is to enhance the quality of logistics services, lower costs, and deep-seated, you can eventually build the field of electrical business "one-stop" service platform, and derived more differentiated service model, "This is the future of the mainstream of E-commerce service types." ”

Data show that from last year, the first factor in the user's choice of online shopping, the proportion of the price has declined, logistics services such as the impact of growth of 6.4% to 25.7%. Experts believe that in this platform for the competition, with more goods and user resources of E-commerce application services enterprise undoubtedly has congenital advantages, in addition to Jingdong, where guests, Gome, suning and other enterprises also have a good "innate resources."

For express companies involved in the "reverse attack" of the electric quotient, some experts said that this is likely to "throwing". "Traditional express Enterprise ' reverse attack ' online service prospects are not optimistic, the lack of upstream resources and users of the industrial chain of control, it is difficult in the short term to form a scale effect, more difficult in the near ' negative profit sales ' of the electricity market grab territory." ”