Express industry last 100 meters distribution problems pending

Express Industry "Last 100 meters" distribution problems pending. In recent years, the market has appeared in the Cat House, from the point, convenience store collection and other models. But in the end, people look to the smart Express box.

yesterday (April 22), by the three Thai electronic wholly-owned subsidiary of Chengdu I came to the grid Information Technology Co., Ltd. to create a "courier Easy" business processing total breakthrough 10 million pieces. "Daily economic news" reporter noted that, in the context of the accelerated development of electric dealers, after several years of early matting, intelligent Express box identity has been a certain degree of recognition, and is quietly changing people's living habits. All indications are that the smart Express box market may face a new twist.





Express Box "platform effect" first display





a year ago, the Smart Express box was not known to everyone. Now, in schools, office buildings, residential areas and other areas, can see a row of intelligent express box figure. With the awareness and penetration of the promotion, the Express box gradually through the new product of the original input period, into the long-term. "Sichuan Province Express Association secretary General He Zejun pointed out.





Currently, only Chengdu market includes more than 3 kinds of brand intelligent Express box. He Zejun said, "The increase of Brand intelligent box Enterprises, expand the industry platform, for the promotion of the entire industry has brought convenience." But in the end can be recognized, it must be strong, good reputation products company. ”





Yesterday, Chengdu I came to the company marketing manager Ming Minggang told reporters, "Courier Easy" just started to promote the time, encountered a lot of obstacles. Staff each time for each other detailed introduction of "Courier Easy" is what, what benefits, how to use, promotion is not fast. Now feel a change, the property company basically know what intelligent Express box is, then talk about cooperation is much easier. ”





"Daily economic news" reporter visit found that Chengdu Jinxiu Oriental community A total of more than 100 "express Easy" intelligent Express Ark, and Huayu Rong State mansion community less than hundred. Many courier think, need to configure more intelligent Express box, build a larger platform, in order to ensure due efficiency. "The volume of large shipments, the smart box can only meet a courier, even if usually only 2, 3 express delivery." A Yun-da Courier said that the area in charge of their shipments in a year, from 200, 300 a day, increased to more than 700 a day.





The courier said that the current area of its products are still in the free trial period, but heard that in May will be 0.2~0.3 per ticket price charges. "Yuantong, Shentong, Zhong Tong, rhyme Tatsu are in the use of" Courier Easy ", delivery box indeed for us to reduce the burden of business, charges can be understood. However, we would like to have more boxes for use by courier companies. ”





in Chengdu University of Technology campus, one is using intelligent Express box delivery of goods courier also told reporters, using smart box delivery for several months, daily efficiency has been promoted, Campus Express "stall" phenomenon has eased. He said, "in the case of large shipments, the payment of user fees is acceptable." ”





demand "urge" express box forward





earlier this year, the National Post Office issued "on the promotion of courier terminal Delivery service level guidance" put forward, encourage and guide the express enterprises to local conditions and third parties to carry out various forms of delivery service cooperation; Encourage enterprises to explore the use of intelligent express boxes and other services, improve delivery efficiency. Official data show that 2013 China Express processing volume reached 9.2 billion, of which from the electric dealer's express singular accounted for about 60%. Obviously, the electric business development brings the huge market demand "urges" the Intelligent Express box forward.





"Intelligent Express box promotion is one of the key tasks of the relevant departments in the country." "He Zejun told reporters," Intelligent Express box upfront investment is relatively large, research and development and early promotion process is relatively slow. However, the next phase will be quicker when the enterprise crosses the early stage, improves the product and stabilizes the user. ”





"Courier Easy" This year's goal is to complete 10,000 outlets cloth. "This sentence is the three Thai electronic director and Chengdu I come to the company (Courier Easy) Chairman, general manager Jia Yong recently mentioned. Previously, according to the three Thai electronic bulletin, as of December 31, 2013, the company's actual distribution of "courier Easy" equipment 1524 sets.





Jia Yong said, "Theoretically, I hope everyone can use intelligent express box." Whether it is a community, factory, school, office or community, as long as there are parcels where there is "courier easy." Chengdu, for example, has now reached more than 800 outlets, this year in Chengdu and last year's total to complete the amount of about 1500. ”





In fact, in the "Courier Easy" preparation for large-scale expansion at the same time, some companies have chosen to choose a key breakthrough strategy. Recently, the reporter from a technology company, the company is preparing to put intelligent express box in Chengdu, initially will be the university as a key breakthrough. Chengdu, another intelligent Express box company Responsible also said that Shenzhen, Guangzhou, Shanghai, Chengdu and other express industry more mature areas as the focus of mining objects, and then consider facing the national market.





"Different companies have different development concept, but the development of smart box can not be separated from the scale." Technology is not an insurmountable chasm, and it is difficult for other companies to transcend the barriers of scale. "The number of dots represents only one number, and the real user experience is absolute." said Jia Yong. "According to the" Express Easy "Chengdu, Chongqing and some Guangzhou, Shenzhen, the latest data show that as of April 22 11 o'clock in the morning, through the" Courier Easy "delivery of the hands of customers more than 10 million shipments.





industry insiders believe that the third-party companies involved in the Intelligent delivery box market "looks very beautiful", but it is difficult to match the impact of large-scale electrical logistics from the construction. In this respect, Li Junsong, director of the Institute of Logistics Management at Tianfu College, Southwest University of Finance and Economics, said, "At present, the Beijing-east and other electric dealers in their own terminal distribution system, this is because the domestic logistics development speed did not keep up with the progress of the electrical business, so the electrical business chose According to the international development trend, the distribution business of the electric Business enterprise still presents the trend of the third party outsourcing. ”





Push App Client timing is the key





in the solution of the "express last 100 meters" problem, in addition to the use of intelligent Express box, there are Taobao cat house, convenient supermarket collection and so on a variety of ways. It is understood that intelligent Express box is the current solution in the use rate and popularity of a relatively high pattern. At the same time, because it is in the growth period, with a greater unknown, triggering a lot of speculation outside. Before, there is speculation in the industry, three Thai electronics are building app platform, to test hydro-electric operators.





"If not enough people know" express ", Experience" Courier Easy ", then the introduction of the app is no good. "In Jia Yong's view, the platform is not built by app alone, each" courier easy "into the community can form a platform, direct communication with customers. It is understood that the current daily through the "Courier Easy" delivery of the express in 100,000 pieces, in the industry leading level. In this respect, Jia Yong said, "Although the technical advantages of the original business, but as the Santai electronics prior to the development of bank self-service Teller machine," Courier Easy "in more than a year time, also experienced a groping, change ideas, establish standards and rapid progress of the development stage. Within 500 days, the "express delivery" plan to achieve the average daily processing volume exceeded 1 million goals. ”





Jia Yong said, "The urgent matter is to do" Courier Easy ", and get large enough customer base, then only then the condition launches the app. When everyone can feel the Intelligent Express box fast and safe, the app will automatically become an indispensable requirement, when the company can provide customers with more choices. ”





as to what the app platform does and will not be involved in the issue of electricity, Jia Yong responded, "The app client may start with parcel service, and when the time is right, consider adding additional functionality." "According to Jia Yong, the technical level is not a problem, the most important thing is to build a platform and bundle the customer use." "If the customer needs us to do the electricity business, that's OK." ”