Facebook launches reach generator with 98% fan coverage

Beijing Time March 5 News, according to foreign media reports, Facebook last week launched a "Reach generator" service, designed to enable advertisers to move messages on the advertising side of the Web site to push or even exit the page to buy more ads, thereby increasing the advertiser's home page message exposure.

Reach generator allows advertisers to pay fixed-price advertising fees based on the number of fans on Facebook pages. Facebook will show its content to 75% of fans each month, or to 50% fans a week. Previously, one of the page's pages covered only 16% of fans, and Facebook's new tool would undoubtedly enhance the coverage of branded pages. Facebook offers global advertisers a new option, in addition to Pay-per-click (CPC) and Pay-per-View (CPM), and enables Facebook to use advertising more efficiently.

As the reach generator service charges are higher, it may only be suitable for the world's richest brands. Facebook said the new advertising product would yield 3 times times the return on investment and reach 98% of brand fans such as Ben & Jerry. This will help brand advertisers exploit existing investments to develop a fan base, but not much to attract new fans.

Because Facebook offers reach generator only through a paid AD account team, while this could lead to a drop in revenue for Facebook's advertising app, it can also help Facebook expand its advertising business. Facebook can display ads from reach generator as long as there are available advertising spots. This will help Facebook make the most of its previously difficult to sell ads.

With Reach generator, the task of advertising targeting and effectiveness will shift from brand advertisers to Facebook, allowing advertisers to avoid displaying too many ads to the same fans and omitting some of the other fans. Insiders believe that reach generator is expected to become an important part of advertisers ' nationwide or global large-scale marketing campaigns. Brand advertisers have previously been mainly through the purchase of television advertising advertising.

Facebook also announced that it would add timeline features to its branded pages. The timeline will help the brand to express itself better. The ability of fans to send messages directly to branded pages will open up new channels of customer service. The value of Third-party brand page management solutions is even more pronounced when the functionality and potential of a branded page is improved.

In order to match the new advertising products, Facebook also launched the advertising effect of real-time tracking function. After 5-10 minutes of advertising content, advertisers can see that the display covers users ' focus on video browsing and negative feedback, which gives advertisers a clearer idea of what users are interested in, increasing their interest in content, or buying Facebook's "sponsored articles." Advertising。 The real-time monitoring feature will not only improve the quality of Facebook's brand content, but also attract advertisers to launch more advertising budgets.