Facebook launches yet another payment experience--autofill with Facebook

Facebook has officially launched another payment experiment, according to AllThingsD, a technology blogger. The company has been testing a new mobile payment feature with a handful of retail partners-a feature that allows customers to automatically enter payment information via their Facebook account when moving payments.

Facebook is officially launching the product and is planning to gradually allow it to completely cover more than 1 billion of its social network users.

The product's full name, "AutoFill with Facebook," is simple but seemingly practical. If you store your address and credit card information on Facebook, a small drop-down message will appear on Facebook's pilot-tested partner (currently Jack Threads and Mosaic) when you checkout into the payment information page.

Click the Auto Fill button and the app will crawl information from your Facebook account and then help you complete the payment information.

At the moment, mobile payments are one of the toughest problems retailers face in translating online retail visitors into paying customers. Facebook is positioning AutoFill as a way to reduce the hassle of the mobile payment process. For smartphone shoppers, the screen is too small and it is cumbersome to enter payment information on them. Maybe Facebook's new tools will help.

In addition to the automatic filling function, the product also has the potential to change the mobile payment industry. With it, Facebook can now claim to advertisers that Facebook ads can be used to drive new customers to move shopping, and that the mobile payment process has been optimized for Facebook users.

Simply put, "We help you find new customers and make it as easy as possible to complete the first mobile transaction." "As a result, other payment companies are paying close attention to this progress.

The project is still very small, but the social network plans to expand projects, test functionality with users, and collaborate with more retail partners.