Facebook promotes mobile business to expand Asia-Pacific market

Beijing time November 21, according to foreign media reports, Facebook, despite the relatively late launch of mobile business, but the company is now increasing efforts to promote mobile business. Facebook believes that promoting the mobile business will help it expand the Asia-Pacific market. Facebook currently has about 1.19 billion active subscribers, of which about 874 million users visit Facebook sites via mobile devices. Dan Neary, Vice president of Asia-Pacific operations at Facebook, said the number of Facebook mobile subscribers grew by about 51% a year, Dan Nirry the importance of the mobile business to Facebook. Nirry says the mobile business is also an important force for Facebook users to interact with, with almost 60% users per day visiting the site via mobile devices, on average, about 12 to 14 times a day for these users to log on to Facebook sites. For now, about 80% of Facebook's daily active users are in areas outside the United States and Canada. and Asia has become the biggest and fastest growing market for Facebook, where Facebook has more than 340 million active subscribers, up 33% from last year. There is no doubt that the Asia-Pacific market is certainly the most promising market for Facebook, especially in the mobile business. Meanwhile, the mobile business has become one of the main channels for Facebook to generate revenue. Data show that 41% of Facebook's global revenue comes from mobile advertising. But the industry thinks Facebook is relatively late to move into the mobile sector, and the company launched its app for the ipad in October 2011, and the ipad was first launched in April 2010. To that end, Facebook is now aggressively expanding its mobile business, and Facebook's efforts have been rewarded for now. Especially in the US market, Facebook's mobile users spend as much as 3.8 billion minutes a day on the social networking site, surpassing the total time of mobile users in companies such as Google, YouTube, Yahoo and Microsoft. With this momentum, Facebook, of course, wants to expand its operations in the Asia-Pacific region in the face of the booming growth potential of the Asia-Pacific market.