Facebook: Sandberg will share "marketing" responsibilities with others

Sandberg will still be responsible for Facebook's global marketing program, Facebook's advertising business, and so on. To do so, she will also run Facebook's business-to-business marketing business. However, Chris Cox, vice president of Facebook products, is now in charge of managing Facebook's brand business, and Gary Briggs, Facebook's new chief marketing officer, will report to Cox, while Garry Briggs Chris Cox Cox will report directly to Mark Zuckerberg Zuckerberg.

To expand global brand influence, Facebook recently appointed former Google (Weibo) and ebay executive Briggs as the company's chief marketing officer, and Briggs became Facebook's first chief marketing officer. Prior to that, Facebook's marketing-related affairs were largely the responsibility of Ecry Antono (Eric antonow), and Antono reported directly to Sandberg when he was in charge of the work.

Briggs recently served as advisor to Motorola Mobile's head of business, but will begin to perform Facebook's chief marketing officer since Monday. As Facebook's first chief marketing officer, Briggs will be responsible for creating Facebook's 1.15 billion-user appeal and promoting the company's new products. Briggs joined Google in 2010 as vice president in charge of Google's consumer marketing business, then joined Google's Motorola mobile business unit in 2012. Before joining Google, Briggs acted as vice president on ebay, in charge of PayPal business.

In fact, for years, the gossip about Sandberg has never stopped, and the rumors always claim that one day Sandberg will leave Facebook and become a civil servant. Sandberg's weakening of power will not cause her to leave Facebook, but perhaps at some point in the future, Sandberg will opt out of Facebook, according to a friend of Sandberg. The main reason for this speculation is that Cox was primarily responsible for product marketing, and now Cox will also be involved in the business of Facebook marketing. Mr Cox is a confidant of Zuckerberg, who has set targets for the company after a long conversation.

As a senior executive responsible for developing Facebook products, it is important for Cox that Mr Cox has an obligation to ascertain the role that the product should play in consumer life. As a senior executive at Facebook, Cox, like Zuckerberg, is one of Facebook's specific avatars.

Facebook has always enjoyed meetings, and Cox is also a frequent speaker.