Forum class site enhances user stickiness commonly used management art

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At home, according to the statistics of relevant institutions, the Forum type site occupies more than 40% of the domestic web site types, which fully illustrates the extent to which the forum is popular among domestic netizens. This is because the forum in the domestic Internet development process early, in the internet has formed a good sense of identity, by people's Welcome and love, on the other hand, because of the technical characteristics of the forum itself, you can make good communication and interaction between netizens, this convenient and efficient form of communication, Including focusing on the characteristics of friends with the same interests and hobbies, it has achieved the forum in the domestic Internet to create the impact and use of a wide range.

As the use of the Forum as the main form of webmaster, technology and operational capabilities in comparison with the need to enhance the Forum's operational thinking and ability, this is because the forum technology has been relatively mature, such as DZ and phpwind to provide a mature degree has greatly reduced the personal webmaster technical pressure, The key to true success lies in the master's grasp of operations and skills. And the success of the forum is not outside the core of cohesion to live enough user groups, so that they enhance the Forum's stickiness, enhance the activity, and then by virtue of user resources to obtain a variety of advertising and profit. Therefore, enhance user stickiness is the first prerequisite for the success of the Forum, combined with personal experience in the operation of the Forum and on other successful forum class site research, today with you to share and explore the user in the enhanced stickiness of the commonly used management art.

First, the formation of an active and powerful management team

As we all know, the composition of the Forum can not be separated from the creation of a variety of plates around the theme, for each plate is like a forum of mutual independence of the world, here is a more detailed division of user groups, you have the same interests of users have an independent place for exchanges and discussions. and different plate means different management requirements, for managers, the requirements are different, then the personal webmaster's deficiencies will appear. In order to break through this bottleneck, you need to find active people among the users, inviting them to be moderators to form their own management team. A forum to be successful, must need an active and well-managed management team, it can help individual webmaster breakthrough limitations, while enhancing the user's service, mobilize the user's active degree, enhance their stickiness and dependence on the forum.

II. development and implementation of reward management system

Excellent and successful forum is bound to have their own unique management system, this system must have a clear and clear provisions of the measures, for the forum for useful or harmful acts have specific incentives and punishments. Such a clear and distinct system of rewards and punishments can fully establish the Forum management team in the eyes of the user's position and authority, so that users in the forum to gain a sense of justice and justice, to eliminate the improper management or by other undesirable users caused by the impact of user losses. Therefore, the webmaster should be at the beginning of the forum to reference other successful forum experience to develop their own management system, at the same time in the implementation of the process of continuous revision in order to enhance the user's guidance and service, enhance the forum for the user's cohesion.

Three, online and offline management art of interaction

As an online platform, the forum to provide users with the opportunity of online communication and discussion, on-line discussion has its unique advantages, can let users free, all the time, unlimited location for communication and communication, especially through the forum rich and diverse forms of communication and functions, can let users experience the happiness of online communication, To enhance their popularity and dependence on the platform. But at the same time the forum in order to enhance the user's attraction and cohesion, in doing a good job of online communication can not ignore the offline communication, because the success of the Forum from the reality, in conditions permitting and opportunity to mature conditions, to regularly organize various forms of rich and diverse offline communication activities, Let the user in face-to-face communication to enhance the feelings, this is also to promote the user to further enjoy the forum atmosphere, enhance the forum stickiness good way.

Four, meticulous management services to do a good job of individual communication

The forum is like a big family, gathering local or from all over the country, corners even friends at home and abroad, in this large family because each person's personality is different, in the process of communication and discussion is very easy because of different opinions and differences of opinion, resulting in some contradictions and conflicts, fortunately these contradictions are generally limited to online, This provides managers with a better chance of success, using online communication and communication to resolve the contradictions between the two sides. This requires the webmaster or other members of the management team to actively focus on the members of the Forum's ideological dynamic, for the contradictions of the parties should be actively engaged in meticulous individual exchanges and communication, using objective, positive and patient communication to resolve their contradictions, and as an opportunity to enhance the friendship between each other, so that the centripetal force of the Forum to further enhance , so that users feel the forum for each member of the attention and meticulous service, so as to enhance their loyalty to the forum, to become a stable and reliable users, and gradually cultivate a large scale of the stability of member groups, making it a cornerstone of the success of the Forum. This article by Guiyang Forum, http://www.icity8.com/original, A5 first reprint please specify