Forum Community Operation 6 basic elements share

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Objective：

Actually, I have deep feelings for the community, I started to do the station in 03, the first contact with the community website in 04, has been 7 years, and also contacted a lot of forum procedures, the early days of a single show moving network Dvbbs, and later used Leadbbs 6KBBS Discuz phpwind, and so on. I have basically used and groped, but in fact, these community software in the performance of the same, but the only change is the continuous improvement of the function!

The characteristics of forum BBS

Forum is a relatively old product, whether from the user's habits or product maturity, the forum has a natural advantage, but also other products can not be compared, today, the forum this product is still the majority of Webmaster's favorite! So we can find that the successful site of the forum always has to live longer than other types of sites. Forum BBS can meet the sharing of knowledge, but also can make people communicate with each other. And the forum is a lot of people have contacted the product, so the user is also handy to use!

About operations

First of all, I also explained that the operation I only talk about their own experience, there may be the wrong place, only for everyone to reference and learning, experience is in practice to obtain, the experience of others can only let you take some detours less!

Now for the Community software, there are many choices, but most people basically choose phpwind and discuz two kinds, the first thing to judge is what type of community they do, my personal advice is, if you do local sites or do not need too multi-functional community, I recommend the choice of Phpwind, Because Phpwind to the local station is vigorously support, very famous local Web site of the Dragon Lane, 19 floor, etc. are used phpwind procedures. Other industries, I suggest using DZ, because DZ whether from the functional, or maturity of my personal feelings are better than phpwind. And from the number of users DZ also far greater than phpwind!

Now I'm talking about the operation of the community in 6 ways.

One: Forum set

Do forum site people know that the establishment of a forum before the first need to plan and positioning, and then according to positioning, set up a section. Different areas, and its set of sections are certainly different, today mainly talk about the plate set needs to understand and pay attention to some things!

The first is to do the community website must pay attention to the early stage should be thin. I've found a problem with many community websites, that is the forum just on line, in the lack of popularity, the case of a few posts, there are many sections, some forums or even a line there are hundreds of sections, in fact, this is a very wrong approach, the first forum on the line, the popularity of certainly insufficient, Suppose our forum has 10 members online, but we have 100 sections, then an average of only 0.1 members of a section, think about, who would like to go to a website without the popularity of the empty? Let's say we have 10 members, but we only have one, so 10 members are on one plate, This forum appears to be someone angry, at least not feel deserted! Another is Chinese netizens and foreign netizens have certain difference, China is very lazy, they always like to see ready-made, play ready-made, do not like the brain, so your plate set too much, but will let netizens do not know how to play, do not know where to play!

The focus of the second forum must be highlighted. Many forums have created many sections, the reason is that they think what is useful, lack of what the plate feeling is not good, there is a kind of all-inclusive eccentric thought, in fact, this thought in my 04 years also had, when I did not forum, but an entertainment site, at that time my main core should be online to watch MTV, But because there are all-inclusive ideas, so I set up a lot of columns, what yearbook, literature, friends and so many many, but later found that the more columns, their workload will be greater, time a long oneself also lazy to update management, the user is only interested in MTV, the other is a cloud! Community forum is the same, must go out of the eccentric thought of all-inclusive, a forum must be clear key plate, the core section, according to these several flagship plate, to accumulate popularity, the other plate as auxiliary on OK! In addition to note that the section must be clear priority, the main plate must be placed in front, The rest of the plate should be placed in the back, do not make a forum for irrigation in the first, so it is not!

The third is to have the exchange and study of the same section of the forum to have entertainment and leisure. A forum is full of water stickers, such a forum has no connotation, users will not be long, but a forum is all about learning, this is not good, most people surf the internet is to have fun, if there is no fun to find, your forum will become lifeless, so no matter what type of forum, must have entertainment projects, Otherwise, it's hard to keep your popularity.

II: Content Strategy

Many people think that the original class capacity is good, especially to do SEO, in fact, there is a big misunderstanding, a good class capacity should be users like, whether original or reproduced, as long as users like, heat high, then he is a good class capacity. For the content of the forum must pay attention to, because the forum is more special, he and the information station is different, is not blindly reproduced, regardless of the type of the author in cattle, article again good, also can not be regarded as a good class, Forum good class capacity must be real life experience, such as "I'm late for work today" as long as the real member hair , such, is also a good class capacity, at least he is true, a word, a complaint, are good class capacity. As a forum, it is important to guide user interaction. The other is the violation of stickers, here simply, you know, the state of personal web site requirements more and more stringent, so some of the offending paste must be the first time to deal with.

Three: User group set

The user group is a function of the forum itself, but I found that a lot of webmaster ignored this function, many people use the default settings, and even some webmaster even the user group name is not modified directly use, in fact, this function is very large, good use, but also for the forum to bring some active. The first is that the user group name to be combined with the topic of the forum, so feel more cordial. Second, the user group must be set up to have fun, the forum want to fire, it must be fun. The third is to satisfy the vanity of most people, this point I think most people can understand, people have vanity, why some people in order to QQ grade every day hanging machine, some people in order to put the yellow diamond into the 7-class package annual pay, even if it is no use to themselves, why network games so fire, in fact these are the spirit of opium, Many people in the reality is not satisfactory, so to find sustenance on the Internet, some people in order to be able to in the online game when the eldest brother, so every day to practice class, every day to buy equipment money! This is the vanity of people, the forum is the same, although no online games so deep, but also more or less satisfied with some vanity, user group settings, such as director, General Manager, Director, CEO, these can not be realized in reality users will like, especially the forum between the members called him as a general, it greatly satisfied his vanity. Next is the rank must first easy after difficult, why should do so, look at the network game you understand.

Four: the integration of the setting

The forum wants to succeed, operation is the key, the key to the operation of the guide, this is a lot of people understand, but how to guide, many people do not understand, in fact, to guide, there are a number of essential factors, including the most important and most central point is the Forum Integration System, or the Forum's economic system!

This is the same as reality, a national economy is good, healthy, complete, can form a virtuous circle, then this country also must develop well, the society also must unite and stabilize. If a country's economic system is out of the question, then the whole society of all kinds of problems will appear as well! Forum also, the integration of a forum is a benign development, the enthusiasm and activity of members will be mobilized!

The type of the first integral must not set too much, every kind of integral must have his function, is a unique irreplaceable, each more integral will increase the integration of the forum balance, the user itself is also easy to get dizzy!

The name of the second integral must be personalized, many of the Forum program default integral name is Money, we do not let him so tacky, change, perhaps more meaningful and fun.

The most important point of the third integral must be to give him a role, simply say the integral need to have a role to have value, the greater the role, the higher the value, the more users want to get the desire, enthusiasm can be very good call up, just like Tencent Q currency, why Q coins have affected the real currency, The reason is that his role is very big!

Four is not to let the points come too easy, reasonable norms of the setting, otherwise it will be easy to expand the currency, the Forum's entire economic system will collapse, such as my current forum, because the early no good planning integral cause now integral expansion, also lost value, reasonable set points, so that integral more valuable.

About the points of things, I will write a special article to do a detailed introduction, here I will write so much for the time being.

V: Forum Activities

For the forum, the activity is necessary, can enhance the forum stickiness.

1: To have fixed activities and temporary activities, fixed activities can do some points for advertising, T-building to send points and other activities, temporary activities can do some irregular points auction, points exchange items, essay and other activities.

2: Activities need to be combined with the Medal of Honor, such as through activities to send points, send medals, activities are not necessarily to send points, you can also spend points, there are also to have out, such as auctions.

3: The activity must bring the benefit to the user, otherwise does not have the advantage, is also inferior does not make, the benefit may be the spirit can also be the material, the total should let the user happy happy!

4: As a local forum, some offline activities are also needed, because of my own offline activities need more learning, so I only say a few, activities can be simple, such as eating, singing, hiking, tourism, forum in the popularity is not very prosperous when try to do some small activities to increase the user and user familiarity, You know, in the forum can be more able to talk about, when you can organize hundreds of people to participate in activities, this time can organize a number of large-scale activities, such as cooperation with businessmen to organize essay activities, singing competitions and other types of activities.

Six: The last one is also the most important one, team building!

In fact, in the team to build this point, I have some failures, especially last year began to do the local station, obviously feel the team can not keep up with the development of the Forum, the staff is not good management, rambling. However, through a long period of groping, I also got some experience.

1: Enter the team must have a clear mechanism, some people apply for a moderator before serious, careful, meticulous, before applying, can write 3,000 words with you to express yourself, if you have a clear mechanism of the time he will also tell you what the theory of eclectic, should have the ability on, but when the moderator, No more than one months. Such a person extremely unreliable, also very many, therefore enters the team the mechanism must be clear and strict, even if temporarily cannot find the person, also do not look for such person. And to find some famous people, these are not reliable, no matter what others say, the team's mechanism to be strict, if you really have the ability, really want to do moderators, certainly do not care about a few months late application, there is a celebrity, although well-known celebrities, but celebrities are busy, celebrities, although to a certain extent, can play a leading role, But celebrities do not necessarily really do this thing, will appear lazy, such a lot of people, the team will certainly have problems, this is a truth with the company, the team does not work much, other people also do not work.

2: To identify with the values of the forum, the different values must be contradictory.

3: Find a gregarious person, the same kind of person. The same kind of people can work with you to move in one direction, the gregarious people can bring a good atmosphere.

4: Establish a warm atmosphere, in the forum, there should be no hierarchy between all people, all should be the same as brothers and sisters to live in peace, if there is really a distinction, that is, the distinction between responsibilities.

5: Improve the assessment mechanism, forum moderators and management, are spare time to do, do not expect them to maintain a positive state of mind for a long time, we also light, even in the payroll company, there is no one can do the attitude of hard work, so the assessment mechanism must be perfect, inappropriate, the exit, Advised him to quit, words must be tactful, for a long time management, must have a good reward, let him feel the forum did not forget him, so he will not because of the exit, and leave the forum.

6: Must have the core management, this with the company is a truth, the company is big, there is sensible will be a reason!

Good I to the community operations, said so much, I hope we pay more attention to my blog, the lack of places also hope that we criticize, here, I wish you all the flow of rolling, popular Wang Wang! I hope everyone will patronize my Xiao Bo: www.luoxu.org