From traditional thinking to Internet thinking, a "Shang Yang reform" of the art electric Dealer

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From 2013 Amazon online art trading platform, Taobao, Suning, Gome and other electric dealers, coupled with the original large and small works of art, the electrical business field has entered a feudal era of supremacy of the Warring States, the various princes have made a move to enclosure for the king. However, in the past year, the share of art dealers accounted for 1% of the total art sales in China in 2013. After the author and the arts professionals many exchanges, are considered to be works of art in the operation of the thinking of the problem, should be a thought on the "Shang Yang Reform."

We always mention the traditional thinking, the internet thinking, it is estimated that few people can stop to think about the difference between the two, estimated busy mall size, flow, turnover rate and so on. From the actual view, the difference between the two is quite large, otherwise there will not be so many offline enterprises have failed to enter the Internet, Web site, E-commerce, micro-credibility, and so on, the concept is no good, the traditional thinking of traditional, the internet has the thinking of the Internet, If you blindly rely on the advantages of the line or under the line of thinking to operate, only the dead.

If the thinking is the same, why do we say every day, the thinking of the whenever is really different from the one of the same?

There is really a big difference between thinking and thinking.

However, whether it is traditional thinking, Internet thinking, or the thinking of the whenever, the old, the root of their roots are from people, we just have to figure out the human mind mode.

Traditionally, traditional auction companies have created an auction process users are generally the first to receive the auction company's catalogue, books or network version, and then look at the catalogue has its own favorite products, and then go to see the auction preview further research on the product, and generally will find the industry's friends or experts to their own checks, If this is all right, wait to go to the auction, bid, and then pay, get the product. After more than 20 years of development, the trading process has become the mindset of most people buying artwork, and it's not easy to change.

Today's successful online auctions seem to have become a model for the success of art dealers, who have mostly developed an on-line auction model, which is thought to be more convenient and quicker to engage users than offline auctions. But it's hard for them to replicate the buying experience of an online auction, such as the authenticity of artwork, the value of art, the appreciation of art, and so on, so the art dealers have not broken through the existing cage dilemma, so many years without substantial development.

I think the fundamental reason is that the art of the electronic business has not played its own advantages of the Internet, still use the traditional offline thinking to operate the art of electrical business, after all, offline and online is completely different. On the one hand, those who are accustomed to online auctions, the online auction is not very cold, has not produced sticky. On the other hand today's internet has entered the social era, people pay more attention to the exchange of information between people, and the information between people and the site of the exchange of trust has been greatly reduced, unfortunately, this trend has been completely ignored by the art of the electrical business.

Therefore, the premise of doing good works of art is from traditional thinking to the Internet thinking, in-depth study of the user's thinking, what they think, what they will do? We do not always according to their own thinking, to make a good thing to the user, but should be completely reversed, according to the user's thinking mode to do, To optimize our electrical business process, as well as every detail, give users a most comfortable purchase experience.

What do users generally do on the Internet? Chat QQ, micro-letter, is generally when the communication tools used, see the video is when the player, read the novel, is when the reader, on Baidu, is when the search information tools used, Taobao, is when shopping tools used. In this we can infer that most people for the internet, or even mobile internet positioning is the tool, so that the art of the electrical business can not provide users with a tool of service, users are not accustomed to using online auction artwork.

From most art dealers, they simply provide an online auction tool, but do not provide relevant services, such as on-line product introduction, Artist introduction, Art introduction, etc. too simple, not a more complete artist database can analyze the artist's potential, the value of art, etc. There is also no place to build a user communication.

In view of the current situation, the art of electronic business to make full use of the Internet, to provide users with a convenient, practical works of Art database query tool, through this tool to the user to create stickiness, and then into marketing. From this point of view to operate the art of the electrical business, can really play and offline different real differences, rather than simple offline traditional thinking of direct migration.

Now that the art dealers have just begun, and did not form a real pattern, since we believe that the art of the electrical business is the main way of art sales in the future, then do not worry, do not worry about the results of visualization, abandoning the traditional thinking of the past, starting from the Internet thinking, starting from scratch to explore the true essence of the art of the

This article author/Wang Yu, Big Data marketing expert, Chinese art Network marketing first person, micro-letter/qq:1219290088