Fundamentals of Flow Statistics analysis

(manuscript, which belongs to the literacy level, the experience is understandable, you can skip)

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP Network marketing is mainly based on the website, website traffic, sales and conversion rate changes, the most concentrated performance of the network marketing activities."

In the first section of the discussion of the Network marketing effect evaluation, can be said to be a final indicator. But a lot of network marketing effect details, but can not from a single ultimate effect indicator to judge. For marketers, it is more important to calculate the network marketing effect, see the results or deficiencies, need to know why. This requires careful study of site traffic, as well as user activity on the site. Through a careful analysis of the flow, we can find out how the network marketing activities in the various details of the site to the user, and finally achieve the overall effect of network marketing. If the network marketing activity is unsuccessful, want to know why, also need to study and analyze the traffic, find out which link does not do.

It can be said that Web site traffic analysis is a treasure, it can not only tell marketers what the results are, but also to show the reasons.

Web site Traffic analysis has a lot of indicators and terminology, this section to the author of my website as an example, to Google Analytics as a statistical tool to introduce the most common flow analysis indicators, as well as the significance of network marketing.

Number of visits Visits

Traffic refers to the total number of times a site has been visited for a certain period of time. This is undoubtedly one of the most important indicators of website traffic, which embodies the overall effect of the site promotion techniques.

Traffic analysis software can display access numbers by time, such as daily or weekly. Many software can also be graphically displayed, more intuitive.

After a specific marketing campaign, the first indicator of how the effect will be is, of course, the number of accesses it brings. For example, the Web site of the article by a large number of social network reprint, are often brought about by the rapid increase in access, but usually in a day or two, it will fall to the same number of previous visits. So through the change of the number of visits and trends, you can see the general effect of marketing activities.

For example, the following figure is the author of a Web site has been optimized to show the flow of growth. Compared with the above figure, it is obvious that a flow is stable, one shows the effect of optimization.

There are also times when the number of visits has nothing to do with marketing activities, as can be seen from figure one, where the amount of traffic is usually reduced every weekend. Look at this legend, you can clearly see that the Chinese New Year during the Web site traffic down very large. Many of the site's theme is related to the season or time, showing a similar pattern is very normal, does not necessarily indicate the success or failure of marketing activities.

adjourned）

Author: Zac@seo Every day
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