Fundamentals of SEO: What should be noticed when building a website

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According to the search engine crawl system working principle, when a website establishes, need to do some basic work of SEO. Generally our SEO work is established in the site, and then to add content, do outside the chain. But there are some things that are not very well modified after the site has been shaped.

I. Website structure.

The Web site structure here refers to the logical structure of the site. That is, link construction. Go to the homepage of the website, and then some of the links to a column or page. One level down. A good site structure allows search engine spiders to better and faster crawl the content of your site.

Generally use a tree structure.

This is the sketch that you do by hand, everybody will look at it. The common structure is "home-column page-content page" but some sites because the classification of more. Big Column page has a small column, so the structure became "Home-Big Column page-Small column page-content page" mainly according to their own website content.

There are three main points about website structure that need attention.

1, from the home page to the details of the level as much as possible. (such as "Home-column page-content page" than "Home-big Column page-Small column page-content page" level less. Without impacting the user experience, there is less. Whether it is the customer experience, crawling and weight transfer, are very good. )

2. Ensure that each page is directed to at least one other page. (The column page is pointed to by the homepage, and then the content page is directed by the column page.) If a webpage is independent, then the spider can not find it. )

3, each page as far as possible plus navigation. (Not just total navigation, but also hierarchical navigation.) That is, users can return to the previous level of a link by clicking on any page. )

Second, URL settings.

That is, each column, content page URL settings.

Common is "Home/section Page/content page" this display. But many CMS systems, or blogging systems. The original is the "Home/section page ID content page ID" such display.

A link like www.***.com/1/123.html may appear. What's wrong with that? But if possible, it is advisable to optimize it. It would be better to optimize into www.***.com/jiaocheng/ruhexuexiseo.html. Because spiders know pinyin.

In general, there are a few.

1, to ensure that a Web page only a unique URL.

2, the Web site as far as possible to optimize the phonetic display, so that spiders look at the Web site can know what this page is the best content. (if it is to do foreign trade, you do not have to pinyin ha)

3. Use static links as much as possible. (xxx.com/xxx/xxx.html Static, xxx.com/xxx/xxx.php?id=5 dynamic, in fact, here and there are two different differences are not particularly large.) However, if there are too many dynamic link parameters, it is not advocated. Like Xxx.com/xxx/xxx.php?cat=2&id=5&title=seo&tag=jiaocheng)

4, the level two domain name will not affect the weight of the main domain name? I didn't know, but now. Yes.

Three, robots and Sitemap

Robots.txt This file is generally stored in the root directory of the site. If you use some CMS system or blog system, you can see this file.

Here are some rules code. Used to tell search engines. The content of my website is you can see, what content is you can not see.

If the use of the public CMS system is generally not a problem. But if you are using an unpopular CMS or some personal development website system. It's best to check the file yourself. See if there are any restrictions on search engine access. Otherwise, when it is clear that you do not let spiders into the house, the result has been blamed people do not collect.

Sitemap, site map.

There are generally two kinds, one is for the user to see. One is for search engines to see. But actually to the user to see the search engine also by the way to see.

Http://www.taobao.com/sitemap.php This is the website map of Taobao. For the user to see. A glance site structure and column division.

Http://www.***.com/sitemap.xml This is my blog site map. To the search engine to see. The main thing is to tell him how many links my site has, the link URL is how much. can also be made into HTML.

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