Game commune: To be the aristocracy of the online games industry

Silicon Valley October 22 news nobility, according to Baidu Encyclopedia explanation is: Slavery Society and feudal Society, because of power, property higher than other classes formed the upper class, including military nobility, secular aristocracy, religious nobility. After evolution, the aristocracy continued in some countries, forming a stable aristocratic class.

The formation of the aristocratic class of
is also constantly changing, the rise of the early nobles, mainly by the king and the Church, is still a continuation of an established constitutional monarchy in Britain today, with the discovery of a new continent, a group of merchants dependent on trade and shipping to become wealthy, and they are called the new aristocracy. In ancient China, the nobility refers to some intellectuals and soldiers who have higher official position and prestige or have been awarded the title of Best male.


aristocratic class generally because of a higher level of culture and self-cultivation, become the opposite of civilians, so that they become the object of ping-ming admiration and follow.


in fact, the development of online games in our country, we can find that still shows a noble-civilian trend and direction.


in the network game has just entered our country, mainly large-scale network games, such as role-playing and sports network games, due to the restrictions of online games development talent, network companies mostly chose to agent foreign network games, of which Korea and the United States the most. This stage of the game can be said to be the industry and even the nobility of the Internet, mainly in: first, the quality of online games. Overseas because of the development of online game technology has undergone a period of time, the development of talents, whether in the screen, rules, experience, or the maintenance of the server, are rated as superior. Second, the game is limited. Online games in the early stages of our development, although the acquisition of enough gamers, but compared to the current number of gamers in our country, is still dwarfed. Product quality, limited players, through the aristocracy to do online games, NetEase, Shanda in the first stage of the development of the game, the first bucket of gold harvest.


because see the online games industry huge "absorb gold" ability, the major network companies have entered the online games industry, the online games industry has also entered the mature period, this time, single game and network game operation number multiplied, new online games springing up growth, for the player's contention increasingly fierce, in the marketing approach, Also a variety of tricks, including playing games, send point cards, free play games, internet cafes play games cash return and so on. According to statistics, the total number of new online games in 2011 close to 200, and 2012 alone in the first half of the new tour number has also exceeded hundreds. Online gaming industry has entered the era of blowout. This also resulted in the online game quickly into the "civilian" era.


The "civilian" era of online games, we can not judge this is a new starting point or the end of the game, but should not be overlooked is: the civilian era of online games more and more exposed some shortcomings and even defects. Mainly embodied in the following two kinds of phenomena:


Game of Locust players. As a result of the theme of online games more and more serious, according to incomplete statistics, the current market on the three themes of more than 40 online games, the West swims more than 30 online games, the margin of online games also reached 10 of the number. Subject to sameness, similar content, the rules copy copy, the game operators are not the product has no selling point or whether the selling point is novel, is completely propaganda and marketing contest, due to this kind of game caused a short period of aesthetic fatigue, starting from the game test, relying on propaganda offensive, player swarmed, Like locusts began to enter a network game, wait until the business operation period and the bee poured out like locusts to find new games to continue their own locust online career. Such games are often difficult to sustain. The existence of Grasshopper players shows that there is a very serious homogeneity in the online games industry and the promotion of competition.


Online games of Shanzhai products. At present, many games in the market are in the "semi-finished" situation has been thrown into the market, operators blindly pursue speed and reward, research and development cycle is severely squeezed, in the game based on the quality of hard to achieve the player satisfaction, rough picture, poor experience, and even the server is not stable, the bug frequency, most of the day of the test, stop the service maintenance. This is identical with the cottage, do not seek quality, only publicity, not formal, only the number.


online games are rich in the popularity of the game products, but also caused by the low quality of online games, resulting in a lower and win situation, which also caused the player to continue to pay attention to and pro-Lai a game, in different games between the product jump. The strategy to change the situation is to make the online games back on the "noble route."


　　


"Game commune" is the first company to try on the aristocratic online games.


aristocratic online games, more attention to leisure. "Game commune" by the Beijing handheld new city independent Development, Beijing handheld new city 2005 with 10 million yuan registered capital set up, the beginning of the establishment of their own positioning in the "Chess game experts", mainly for the development of chess and card games. Chess and cards in contrast to other games products played down the color of the competition, not easy to cause the player's mental exhaustion, chess game more attention to the function of leisure, so that users in the debris time to pass boredom. At present, "game commune" has been equipped with players familiar with the "enough Level" "Lucky Five" "Royalist" and other casual chess games, so that players in the process of the game, experience aristocratic leisure life.


Aristocratic online games, more emphasis on refining. "Game commune" currently equipped with each product, not only in the design phase of the emphasis on sophisticated production, excellence, whether it is the picture quality, rule design, or server maintenance, after-sale communication, all strive for perfection, in addition, the game of the commune products are already through the players and market testing, Win the continued praise of the players and the continuous profitability of the market to the "game commune" platform to operate formally. The quality of the game to ensure that the online games can continue to operate the foundation, but also continue to obtain the foundation of the player's trust. "Game commune" in Quality, in a walk and "civilian" shoddy online games opposite the road, that is the refinement of the noble game.


aristocratic online games, more value social. In film and television works, it can be found that the aristocratic class of important activities that is social, they have a mature social circle, social circle, friends familiar, human love. "Game commune" is pushing the game ecology. Game commune recently promoted the "Wealth Sharing program" is to face the country to join the local investment work, the localization of chess and card games, the ability to aggregate local well-known people to play the same game, the player not only experience the fun of chess and card games, but also enhance the local well-known friendship between friends, mature social is not the number of friends , but the intensity of the friendship between friends, the game commune is becoming a tool to promote mature social.


aristocratic online games, more vigorously maintain. Online game product after-sale and maintenance is another key factor that players value. A lot of games players have suffered from broken clothing caused by the loss of props. "Game commune" to establish a strong technical team and after-sale team to ensure the stability of the game operation. Considering the game commune local franchisee in the technical maintenance of the short board, game commune headquarters for the franchisee to provide free technical maintenance and after-sales service. Players and franchisees do not need to worry about operational maintenance.


nobility is a position and attitude, "game commune" to build the aristocratic online games, is to convey a position to the player: "Game commune" let the player enjoy the life and entertainment of the nobility. At the same time also to the online games industry to express their attitude: "Game commune" product development Ningquewulan, to ensure that every piece of game products sophisticated and popular, to redefine the quality of the chess card online games.