Game industry growth falls after a year of new host release

Sohu It news December 12, according to CNET reported that last November, Microsoft and Sony released the Xbox One and PlayStation 4, which contributed to the development of the entire video game industry. But the industry's growth has been reversed a year after a new generation of hosts was released. Game hardware sales fell 23% to $1.01 billion a year earlier this November, with game software sales falling 2% to 1.09 billion dollars year-on-year, with overall spending on hardware, software and accessories down 11% to 2.41 billion dollars, according to NPD, an industry research agency. What led to the overall decline in the industry? The main reason is that game consoles, especially Microsoft, have opted to cut prices prematurely, damaging the prospects for growth in the industry. "Despite the price cuts, sales of the eighth generation games consoles in November this year were only 3% higher than the same period last year." "said Liam Callahan, an analyst at NPD, Liam Karahan. Microsoft is now likely to do more harm than good by cutting 50 dollars in the US and tying free games to further lure consumers. Although the performance of the Xbox One is not particularly impressive, Microsoft is confident that the sale of the mainframe can be put back on track through price cuts and bundling strategies. "Xbox one set a new sales record in November, and it is the best-selling game host in both the US and UK." "said Mike Nichols, Microsoft Vice president for Xbox marketing," says Maik Nichols. Blizzard's "Call of Duty 11: Advanced Warfare" became the best-selling video game of the November, Take-two's upgraded version of "Grand Theft Auto 5" ranked second, Nintendo's Wii U game "Nintendo All-Star Fight" occupies a third position. Despite the decline in the November industry as a whole, there are still some bright spots, players are more and more willing to download the game online is one of them. Last month, players downloaded more than $1 billion worth of games and games on the internet, up 23% from a year earlier, according to SuperData, an investigative agency. The "Black Friday" and "Network Monday" of a large number of promotional activities to a large extent contributed to this trend. This is an interesting turning point. SuperData said that future game consoles and game software developers could accelerate the transition from physical store sales to network sales. "Traditionally, sales of digital games are not affected by the seasonal promotions of retailers," SuperData chief executive Choste Fan Drugne (Joost van Dreunen) said. But the retailer's November big discounts on the mainframe also helped push up sales of digital games and host games to a considerable extent, pulling 355 million of dollars and 111 million of dollars in sales respectively. (Dream)