Game Live website Twitch and its Chinese disciples

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Have to say that China's video site is really hard to force, when the Youku potato and Archie art, music and video sites are also in the market share regardless of the cost of investment, in order to have been unable to get rid of the loss of the whirlpool and distress, 9158 by virtue of the "video show" This marginal market latent work to become the annual income of 1 billion black horse. 9158 of the rise of 6 rooms, 56.com and other second-line video sites have followed, so that the losses of the first-line video giants are more embarrassing.

Peat Peat, the video show is in the ascendant, the new trend is about to rise, this wave is being brought by Twitch and its great wave of the disciples.

The rise of Twitch

For the average person, Twitch may be a very unfamiliar site, but for some people who love competitive games, Twitch is a very familiar noun, in fact, the world's most popular games such as League of Legends, DOTA2, International Warcraft attracts hundreds of thousands of of millions of players to watch online each day.

Twitch was founded in 2011, its predecessor is justin.tv,justin.tv for some of the ashes of the electric competition players may not be unfamiliar, yes, that year Justin.tv and Own3d.tv is the WAR3, CS Project International Competition, the main live site, I believe that the two in the broadcast during the regular cotton to let everyone miss the wonderful Frag pit dad site still remember it.

Although in the global Internet industry does not show Mountain Dew, but Twitch has become a game industry and video industry a must-see tomorrow star.

Many game giants are now in good company with Twitch, such as Microsoft and Valve and Twitch, the future Twitch for Xbox One to develop a special version, allowing gamers to store and watch video in Twitch, Valve in July 2013 to allow steam account and Twitch to connect, which means the world's largest gaming platform and the largest game live site close cooperation.

Twitch has also brought a lot of pressure on practitioners in the video industry, and a recent Wall Street Journal report shows that Twitch has surpassed popular web sites such as Hulu, Facebook, Tumblr and so on for its peak traffic in corporate networks. At present, the monthly independent access IP of Twich is about 57 million, the PV capacity of each month is over 280 million, and there are about 15% growth per month.

Twitch Chinese Disciples

Twitch, a dark horse less than 3 years old, not only makes Hulu and Facebook feel pressured, but also extends its influence to China, and there are a number of live web sites in the country that call them Twitch disciples because anyone who sees them as high as 99% The similarity of web design will know the origins of them.

The Chinese game Live website roughly has three kinds of categories:

1. Game Media site under the game broadcast channel. For example, 17173 and Sina's Game Live channel. The advantage of this kind of Game Live website is a good platform, with the influence of game media identity to develop the market, can often unite game manufacturer to hold various competitions to attract the user.

2.YY Game Live website. With the influence of the game players, YY is stationed in a large number of games Guild and family, so is a very good platform, and game media platform for different, yy game Live More "grassroots" characteristics, the average player participation is higher, currently in all the domestic games live site, whether it is to watch the number of people watching or game types , yy Game Live is the hottest, popular games at the same time to watch the number of up to hundreds of thousands of people. But YY also has a very obvious drawback, is that the channel is too dispersed, yy user's habit is to go through the YY channel to watch instead of YY Game Live site homepage as a portal, which means that the platform's cohesion and influence.

3. Popular games in the famous guild established by the game Live website. Its characteristics of the game type of less audience concentration, because there is no successful endorsement of the brand, its users are very unstable, fluctuations are very large, in the major competitions during the number of tens of thousands of people, usually online users very few.

Profit model of Twitch and domestic game Live website

As a free game live site, there are three ways to get income from Twitch: the first is subscription revenue, popular game games if viewers want to see higher-quality content, such as a 1080p screen, they need to pay for it; the second income comes from page advertising revenue; The third is the audience's donation to the live person. (donate), similar to the current domestic novel site "reward", by the Twitch and live in the split, in order to attract live people, where the income live to get most of the income, Twitch take a small part.

The domestic live website absorbs the twitch practice, for example the live website set up the increment item and the advertisement page, the audience may buy the VIP member to manifest the identity, also may purchase the virtual goods to play the anchor, the host May and the platform carries on the different proportion the partition.

Content will become the lifeblood of the game live site, high-quality content will become the focus of contention

For the live site, to be big and strong there are three points to consider: How to attract the best content? How to achieve the focus of attention? Of the above three issues, how to attract content will become the most critical issue, and good content will become the most scarce resource.

There are three types of content that are most appealing to viewers on the live gaming site:

The first category is the live broadcast of the top players, who often have a reputation in their respective areas of play, with a large number of hardcore fans, this kind of player's live is often able to attract a large number of viewers to watch, and for fans of idol worship, such players live the most easy to "suck gold", can encourage fans in the live web site consumption.

The second kind is the interesting game live broadcast, the broadcast has the vivid personal style such as humorous and so on. This kind of live is often not high level, but because good grasp of the audience psychology to mobilize the mood of the audience, so often can also bring a decent audience.

The third category is major game events. Game games can bring a surprising number of viewers to the game live site, such as the famous competition games DOTA2 and the League of Heroes often held in the event can bring more than 100,000 of online viewing, the number of major events online to watch more than millions of people can not be alone.

For the average player or audience, live on a live web site is not a high threshold of things, most of the game live sites have live tools for users to download, but also means that there is no lack of live content, but excellent content is very scarce, a good anchor is not a short time can be trained, So an obvious fact is that the existence of this obvious "Matthew effect", the perennial view of the number of people in the forefront of the familiar faces, a popular live broadcast may also have tens of thousands of online viewing, the second may be hundreds of people, then there may be only dozens of people, in this case, The scarcity and value of good content will be given unprecedented attention.

The competition for live websites will soon come

In a report on Twitch, Forbes said investors in the US were very bullish on Twitch, and investors believed Twitch would be "the most valuable strategic asset in the Internet community" and Twitch received about 45 million dollars in less than three years.

China's game live site has not become the focus of attention, the number of internet companies to kill into this area is not much, but believe that the Chinese Internet leaders will not easily let this important trend, I believe the competition will soon come.

The most likely to live in the game is the traditional video industry and the game industry giants. While the first-line video site has faced the emergence of a video show when it comes to policy considerations for cautious performance, but believe that the game live on the business of the scruples will be much smaller, after all, a first-line video site for so many years almost no innovation, game live for their own game channels, they are worth trying to choose; Tencent NetEase and other game giants, the game is numerous, the number of users is huge, rather than the use of resources for others to open their own live platform, on the one hand attract popularity, on the other hand can also earn income.

In fact, DOTA2 and the League of Heroes are built to watch the game function, its function is more powerful than live site, can also be a clear signal?