Gartner expects global "software as service" revenue to rise by 21% this year

Beijing time July 8 Morning News, U.S. market research company Gartner reported in Thursday that the global "Software as a Service" (SaaS) revenue will reach 12.1 billion U.S. dollars, compared with 2010 10 billion U.S. dollar growth of 20.7%. The market will continue to grow healthily thereafter, with revenues expected to reach $21.3 billion trillion in 2015.

Healthy growth

Gartner defines SaaS as software that is owned, delivered, and managed remotely by one or more vendors. These service providers provide applications through a set of common code and data definitions, and employ a one-to-many pattern for users to use at any time, depending on the amount of usage, or paying subscription fees based on different usage packages.

"After more than 10 years of development, SaaS penetration in the enterprise application market continues to grow and continues to evolve." "The trend comes at a time when capital budgets are tightening and therefore requires cheaper options," said Tom Eder, the vice president of Gartner Research. The popularity and familiarity of such models has also increased, and users ' interest in platform-as-service (PaaS) and cloud computing has grown. ”

"For many organizations, the initial concerns about security, response time, and service availability have been gradually eliminated, and this computing pattern has matured and become widely available," Ed said. Usage and vendor's on-demand ecosystem continues to evolve, providing users with additional business and technical services, more targeted functionality, and more powerful partner communities and buyers. ”

Over the past two years, concerns about SaaS and other non-localized patterns have shifted to cloud computing. Cloud computing is a very broad concept, and SaaS is just one of them, representing the application layer in cloud computing. However, SaaS has sometimes become a leading indicator of cloud computing. Gartner estimates that about 75% of current SaaS services can be considered cloud services, based on revenue. With the maturity of the SaaS model and integration with the cloud service model, this ratio will exceed 90% by 2015.

Subdivision area

Customer Relationship Management (CRM) is still the largest area in the SaaS market. SaaS revenue in the CRM market is expected to grow from $3.2 billion trillion in 2010 to $3.8 billion. Gartner predicts that SaaS will have a 32% revenue share in the entire CRM software market this year.

"As the availability and use of SaaS solutions become more pervasive, the demand-for-service CRM market pattern is still evolving and maturing." "Greater market competition and the attention of large companies will consolidate the status of on-demand solutions," says Ed. And as the market gradually embraced SaaS as a viable model for the growth of business computing services, the initial objections to security and usability would gradually ease. ”

SaaS revenues in the content, communications and collaboration (CCC) sector will grow from $2.8 billion trillion to $3.3 billion this year from 2010. The CCC market has the biggest difference in the use of SaaS in various sub areas, with 5% per cent of the enterprise content Management (ECM) market this year, but up to 83% per cent in the Web conferencing market.

The revenue contribution of SaaS in the Enterprise Resource Planning (ERP) market is still only single-digit, about 7%. ERP SaaS contributed 1.5 billion dollars to the entire SaaS market last year and is expected to reach $1.7 billion by the end of 2011. But there are also large differences between SaaS in the ERP marketplace, such as the highest penetration rate in the human Capital Management (HCM) sector, and relatively low corporate asset management (EAM) and manufacturing.

(Responsible editor: admin)