Getting started with search engine marketing-how to improve rankings

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Search engine Optimization (SEO)

SEO is to take a series of strategies to the site in the free search engine search results of the top. This collection is called "Organic list" or "Natural list". In fact, you can lead the site to be included in the way, so as to improve the ranking of the site-the method is to cast the search engine good.

All you need to do is optimize your site and the search engine will pay more attention to it accordingly. This way, when people search for your product or service, your site will be ranked at the top of the search results. Here are some key SEO strategies:

1 Select the hottest keywords in the market you are targeting. For any search marketing competition, this is the first step.

2 Insert the keyword into the appropriate location in the page and code. The site has a lot of hot areas, search engine spiders will periodically crawl from the keyword. The practice is to put the keywords in the headlines, subheadings and text. In the code, insert the link text (anchor text), alternate text (alt text), title tag, Imgage label, and META tag. But it's enough, like the stereotype of a keyword in a meta tag.

3 Select keywords related to the content. A website that buys shoes, if you write a key word such as "hundred percent guarantee to lose weight to succeed", the search engine will ignore you. Keywords to truly reflect the site is what to do to play the best results.

4 Keep the update, let the spider constantly patronize your website. Spiders crawl content The more new, the more relevant, your site rankings are more likely to rely on the front. The content on the website should be kept up to date, whether it is a change or upgrade of the business or product. News messages or announcements should also be posted to the Web site for archiving. There are blogs and forums, daily updates, discussions can attract people to keep a return visit, the site to maintain updates also help.

5) Adjust the keyword density. Make sure that the keywords you integrate into your Web pages are as natural as possible. If the text on the site is a messy keyword, it is difficult to attract visitors. Baifi is about the same density.

6 links with reputable and relevant websites. Natural, relevant external links are search engine gold. Focus your strategy on requesting one-way links to sites that have high natural rankings in search engines. In addition, create some "link bait"-a link to a return visit in high quality content. Publishing free articles and newsletters is also a good way to get high-quality external links. More information can be found in this article: "Using rich keyword articles (Keyword-rich aspires) to improve website traffic" *

7 Use site maps to improve the rankings of sites in Google,yahoo and Windows Live search. Site maps are used to help spiders across all pages of the site. With this site Map format agreement, the three-bit search giant gives a lot of hints that you can easily index your site.

SEO should occupy the core position in your network marketing strategy. This is the cheapest and most effective way. In fact, most of the optimizations for natural search engines are free. But it could be a bit slow. Even if you do, you may have to wait a while for the results of the search rankings to be displayed. Here are some ways to capture your target traffic faster.

Pay-per-click Ads

1 The effect of paid-click ads is immediate. Even if your site has not been included in the search engine can also bring traffic.

2) simply pay by effect. No matter how many times your ad shows up, you only have to pay if someone points the link. By carefully observing the results, you can determine whether the conversion rate is ideal and decide whether the ad is worth continuing.

3 This is a great tool! With paid-click ads, you can make a few commercials at the same time and immediately know which one works best. Test the keyword in this way, and then choose the best effect on the site, thereby improving the ranking of natural search.

In fact, you can test everything with pay-per-click ads. From product variety and price to advertising headlines and advertising speeches. For more information on paid-click Ads Please see the article How to attract more viewers to the website.

With Pay-per-click advertising and search engine optimization, your target market will definitely find you. There's no strategy like search marketing that makes you so comfortable. You can significantly improve the search engine rankings, guide the site to high-quality, expected traffic-and often not spend a penny.

Most of the technologies mentioned here are very basic, and some technologies are constantly being updated or eliminated. The last year's skills may no longer work this year. On the other hand, if you find a new search marketing technique, you can get ahead of your competitors. So understand these basics while trying out new skills or strategies. Through continuous search marketing, you will be able to appear where you need the most in your target market-the front and center of your search results.

Author Profile: Derrick Guerre (Derek Gehl) is an E-commerce columnist for the entrepreneur and CEO of the Network Marketing Center (IMC). This is a network marketing company that has helped thousands of people start and develop online businesses. Has hosted a new round of search marketing experiment forums, so that search marketing experts to answer members ' questions about the strategy.