Girl New York investment bank exit venture Locket application won supermodel investments

Locket is mobile apps on Android smartphones, which are officially online this summer, and will automatically display ads in lock-screen situations after downloading, and users can choose to ignore or delve into them. With this computer, locket CEO Korean Yunha Kim Lucky to get a supermodel Tyra investment. Locket, who left the New York investment bank last March, decided to create its own locket mobile advertising company Yunha Kim, walking on the streets of New York Times Square with a locket sticker two months ago, a self-proclaimed supermodel Tyra (Tyra Banks) The partner's man, approached, talked to her and asked Yunha if Kim was working in Locket and said he was interested in investing in the company. I think he's got a sticker for the New York Ad Week, and a ticket is thousands of bucks, so I guess he's telling the truth, "Yunha Kim told Tencent Technology. A week later Yunha Kim and the start-up team appeared in front of Tyra to do a briefing and get support. After that, Tyra also sent Yunha Kim a piece that said, "I'm an entrepreneur, you bastard!" T-shirts. Yunha Kim wears Tyra to give her T-shirt. (locket) Interesting "locket when I met Locket's team, my first reaction was that Locket was a genius!" said Tyra in a statement, "It's hard to imagine the concept being made by a group of young entrepreneurs in a small apartment, Just Eat noodles and pizza to make this concept a reality. Yunha Kim, a great woman, lives with five male entrepreneurial team members, turning her ideas into reality and subverting the world of mobile marketing. "Locket is mobile apps on Android smartphones that are officially online this summer, and will automatically display ads in lock-screen situations after downloading, and users can choose to ignore or understand them." If you move to the left, you can interact with the ad, such as browsing the Facebook page, getting coupons, and watching a video, depending entirely on the advertiser. If the user is not interested in this ad, as long as the right to a row, you can unlock the screen, each time to see ads can earn a penny of income. Users can earn 15 to 50 cents a day in accordance with their personal habits. Locket will dial the bonus to the user's PayPal account. Unlike other mobile ads, locket designs his own ads, using exquisite pictures and a motivational quote, to make the ads less commercial. At present, the company has been working with dozens of well-known brands, including Amazon, chocolate brand good, orange juice drink sunny D, EBay, and Sears department stores and so on. Yunha Kim declined to disclose the amount of Tyra Investment, but said the investment was significant to the company. She said that the lock screen advertising content and entertainment circle and then fromHowever, with the influence of Tyra, it will help locket step into this field. As a world-renowned supermodel, Tyra's movements naturally attract attention.　　This is her first investment in advertising technology, her fierce investment company recently also cast a GIF animation company Flixel, and last year launched an iOS application of the United States to apply the Smize yourself!, but unfortunately the evaluation is not high. Lucky "Locket was originally in New York, with four other boys to squeeze a two-bedroom apartment Yunha Kim, after obtaining the first money from the Oaks company 650,000 Dollar Investment, decided to move the company to San Francisco. Rented a two-bedroom apartment in the city, and the team quickly expanded to 10 people. After getting Tyra's investment, she just rented another two-bedroom apartment in the same building as a bedroom. All the people were working all day, and the tired people went upstairs to bed. She smiled and said, now every afternoon dinner has progressed from instant noodles and pizza to cheap fast food. The start-up five team huddled in a two-bedroom apartment, with four boys handing out another vacant room to the only girl Yunha Kim. For many startups that have been in the throes of two or three years, locket is really lucky that we had a target of 10,000 users per month, but that number was locket 10 hours later, "Yunha Kim said the next day, we had 25,000 users, There are more than 2 million hits per day. 1.5 months later, we have 150,000 users, and this is our original annual goal. "Although Locket initially played a lock screen ad, it recently opened the Lock Screen SDK to Android developers. Yunha Kim says he hopes to attract more top developers to create more content on sports, entertainment and life. The company currently has more than 350,000 users, with more than 10 million lock-screen ads per day. Yunha Kim says it's hard to believe that so many ads actually come from just two women designers. ”