Group buyers weak position or change, group buying site indirect cost or increase

"Group purchase website to provide shopping vouchers or service documents, expired or only to return to the website account and deceptive premium behavior are expressly prohibited, encourage group buying website to introduce third-party impartial agencies to the second kill, draw and other promotional activities such as supervision, the new rules conducive to the healthy development of group buying industry. 18th, Jinan, a local group to buy a website in charge of the Zhou Pengjun told the Economic Herald reporter, the State Administration for Industry and Commerce just released the "on the strengthening of the management of the network group Purchase Advice" (hereinafter referred to as "opinion"), will increase the indirect costs of group buying, or will accelerate the consolidation

A weak position or change in a group purchase

Herald reporter from Shandong province, the consumer association learned that last year, I province network shopping, group buying and other consumer complaints volume significantly increased. "Nearly two years, group buying sites springing up, with the resulting shoddy, selling fake and shoddy goods, buy fakes can not rights, returns, group purchase rules or services arbitrarily change issues, but also let group purchase complaints become the fastest growing consumer complaints. A staff member of Shandong Province Consumer Association told the Herald Reporter.

In the knowledge of the State administration of Industry and Commerce promulgated the regulation of Group buying site, in Jinan, a public sector work of the talent Li Qiuyan very happy. "Often to participate in group buying, also often group back some fake and shoddy products, want to refund also fees, some even do not give up, the introduction of new rules will help to change the weak status of group buyers." ”

"It is hoped that the new rules will effectively guarantee the interests of consumers. "Buy a karaoke ticket is always scheduled to spend the unsuccessful Mr. Hu, just a group buying website and cooperative merchants complained to the consumer association." Mr. Hu told the leader that he had bought a KTV ticket from the group buying site, and was told that there was no room for each appointment. After many reservations were rejected, Mr Hu went directly to the shop and found that there was no room at all, but the guests who did not want to receive a group purchase.

Independent Group buying navigation website Group 800 released "2011 China Group Purchase user Complaints Statistics Report" shows that the group 800 consumer group buying complaints platform Total received 11812 complaints, involving a total of 653, of which 13 first-line site total was complained 5,202 times, the total number of complaints 44%. 74% of complaints from local service groups, mainly focused on local service group buy "to shop experience poor."

Group 800 co-founder Hu Chen, said in an interview with the report, the current group buying mode of "soft rib" is "not directly provide local services", leading to consumer to shop this link is difficult to restrain. In kind group purchase, "express delivery delay" is the focus of consumer complaints.

Buy site Indirect cost or increase

It is understood that the "opinion" of the core of the two points, is not allowed to set the threshold of various types of unused refunds, and consumers can require group purchase website operators to issue purchase vouchers or service documents. And this is the current group buying site has been criticized place, the new regulation is a direct-stamp group buying mode of "soft rib."

Li Qiuyan told the Herald reporter, before she once bought a movie ticket, because forgot the deadline, want to see a movie but found that can not be used. To this end, she to buy a website to apply for a refund, did not expect, group purchase website agreed to refund, but asked her to pay 1% of the handling fee.

17th, The Herald reporter in some group buying website to see, for consumers to request refunds, most sites will first fall back to consumers in the purchase site account, by the consumer to operate, to return to their own bank card account. While some group buying website will charge a certain fee for refund, such as a website rules "buy goods refund will deduct 1% of the handling fee, the minimum handling fee of 0.5 yuan (1% less than 0.5 yuan by 0.5 yuan deduction)".

Zhou Pengjun said that the current group purchase website merchandise sales are divided into two categories: one is underwriting, such as movie tickets, group buying site needs to be self-financing; the other is based on the specific consumption of the settlement with the merchant, there is a certain lag, in this case, group buying website can control refunds. "After the implementation of the new regulations, the first situation also needs to implement a refund, group purchase site needs to bear their own part of the expenditure, indirect costs or increase, from this, group buying site will face a new wave of the fittest." ”

The new rules require group purchase website operators to issue purchase vouchers or service documents to consumers, with the consent of consumers, can be issued electronically. "Group buying site as a marketing platform, just do intermediary services." After the introduction of the new regulations, in cooperation with the merchant contract, we will be agreed to provide invoices from suppliers. "Zhou Pengjun said.

Shan Dongluyan law firm lawyer Kang Xiaotin to Herald reporter said that the invoice is the most important shopping vouchers or service documents, consumer rights is one of the most critical evidence. Group buying industry has been losing heavily, a number of sites have previously been publicly opposed to invoicing, from the perspective of industry development can be understood, but the tax law stipulates that invoicing is the operator's legal obligations, the future clear regulation and supervision of purchase invoices is the trend of the general situation, group buying industry should have sufficient psychological preparation.