Hardware + Large data = a section of puppy love

2013 this year has a variety of nicknames: Large data years, soft and hard combination of years, the evolution of the year, the use of taxi applications, intelligent hardware year, the snake, and so on, 1000 people have 1000 kinds of 2013.
There are two words in the year that are important, smart hardware and big data.
There is always another eventful year behind the eventful year. After years, smart hardware is still on fire, and the big data boom seems to be a bit of a comeback. Although the fate of different, but I think this one the last two celebrities have met the same problem, the problem is called "Puppy love."
The story always has a beginning, this story is no exception.
Have you ever thought about our future?
Media, investors and entrepreneurs are three of lover, always in a relationship of the future link on the fear, in which the feelings of large data first burst.
Large data is not a product in itself, and it is difficult to play with the idea of running a product.
This field is born with high threshold, not only difficult to chew, but also not necessarily eat meat. Honest data companies do not necessarily dare to hype the concept, because they know that the data base and the revenue is still very far away; and some of the company is often a bit tricky to hype, but to implement must have an export can talk about closed-loop or something. Take the example of a company such as "Big data on film and television".
They are playing marketing with big data, and their data base is basically equal to the reptile's "appetite", a bit stronger to get the box office data or other service background data. Because of the lack of data, and the source of instability (Sina Weibo slightly modified version of it may affect its data capture), so must rely on data display to show the muscle, note that "data display" is not "visualization", the difference between the two is great.
Show the muscles and find the exit. The option to stay is actually very few, such as moving to the end, go here to say the real word or in the mobile internet industry, has some off. Another leg of the road more dangerous, signed a framework for cooperation is very easy, real implementation to make money part of the difficult.
So we can say that big data is a game tyrants play, tyrants are more likely to get data, and there are places to use. Looking back at young http://www.aliyun.com/zixun/aggregation/14294.html "> 's Big Data companies, it is obvious how difficult their future is.
In short, they are a little precocious.

The reason

is to put large data and smart hardware together is because they are so similar that even the problem is in one place.
This part is at the end.
In fact, there is nothing in the hardware industry now-to have money to pay people, to everyone, not to mention, the media also love to join the fun. On the lack of the same channel.
Whether it is design-oriented, functional-oriented or market-oriented, there are controversial orientations. Since there is controversy, it means that there is more or less a need for its existence; But the channel this question, one does not have the dispute, certainly must sell, secondly, the most cases entrepreneur can only anxious, does not have too many operation space.
options are not many: electric business platform, offline shopping malls, self-built channels and a hard to be forced out of the public-funded platform.
Self-built channels and public platforms are difficult to bring sustained sales, and the operation of the Self-built channel itself is a big problem. Although there are successful cases, but for the hardware entrepreneurs is still very inconvenient to start, and it is difficult to find the law. On the electricity business platform and to the physical mall expansion is another problem-entrepreneurs are craftsmen, will sell things are businessmen, a literary and introverted how do you save a greedy him?
for entrepreneurs, how to transfer from "hardware" to "sell hardware" is a bottomless barrier, there is not a lot of people in this service, as far as I know, only Leon has done a marketing PR firm for start-up smart hardware entrepreneurs.
Promotion, marketing these things although not easy to spend, but at least there are traces to follow, the implementation of the final sales link is a natural big pit. Of course, this is only at the end of a pit, there are industrial chain control and after-sale and so on countless pits waiting for good news.
The user and the king need to be persuaded that it is not difficult to persuade them, everyone has experience. Entrepreneurs can easily get bogged down in proving their own rut, but don't know what they think, although it is important, but not for others.

When the value of the data and the value of the hardware are in the jade phase, when the two xingxing embrace together, is a tragic puppy love began.
Well-known IT circle handsome boy pumping students have said that the intelligent hardware products of the data layer and experience layer is not the same, absolutely can not be mistaken. The reason why I think this sentence is reasonable is because someone really mixed the two together.
for smart hardware, collect data, analyze data to better entertain users, then talk about extension of the product, and for large data, hardware is an export to make the value of the data earlier and better represented. Even if I did this, I just finished a preparatory work, the road behind is still very long.
Just as some enlightened parents say, puppy love is not possible, as long as it does not affect learning. With the June.