Home appliance industry to enter the stable period leading enterprises continue to lead

The disclosure of the three quarterly report shows that the home appliance sector is still very high performance certainty, profit growth is still expected to continue faster than revenue growth, especially leading companies will continue to lead the industry. At present, the home appliance industry valuation is still at historical lows. Real estate to relax the new deal, Shanghai and other policies favorable, so that the home appliance plate valuation repair is expected to further enhance. Among them, Qingdao Haier and other leading enterprises have become the focus of many institutions. Home Appliance Industry Terminal Retail warmer statistics show that this August, China's home appliances and audio-visual equipment industry to achieve total retail sales of 57.74 billion yuan, an increase of 9.7%, better than the average growth rate in the first half, home appliances terminal retail has warmed up. Citic Securities said that the home appliance industry as a whole has entered a stable mature period, demand growth overall moderate. Product structure, operational efficiency to support the improvement of household electrical appliances enterprises. Because the leading company exercises the industrial chain pricing right, it helps the industry concentration degree further to the first line brand concentration. Enter the three quarterly release period, leading enterprises performance growth is still expected to continue to lead the industry. At the same time, smart home also in the short term to enhance the leading enterprises of the single product profitability, long-term and extended the value chain, opened up the back-end service profitable channels. Take the most active Haier for example, 2015 cold years, the company in the sale of air-conditioning, but also provide a set of indoor air purification, regulation of product solutions. Valuation repair expected enhancement at present, the home appliance plate valuation is still in the historical low, but the multiple positive makes its configuration value prominent. 11 gold weeks ago, the central bank issued a comprehensive relaxation of the first suite to determine the policy, real estate rescue efforts unprecedented, so that the home appliance plate valuation repair is expected to be further enhanced. At the same time, the recent strong opening by leading enterprises "price war" led to the continued exploration of home appliance valuation. But industry insiders said, whether it is based on revenue expectations, or channels to inventory and purification industry environment, "price war" is expected. Japan believes that the price war in the leading household appliances enterprises do not have substantial negative. Because of its income and market share is still magnified, and profitability of other current liabilities under the regulation of no downside risk. On the contrary, the stock price adjustment has been deeply overdrawn bad mood, in the current valuation repair expected strong background, home appliance stocks leading price elasticity is worth looking forward to. Qingdao Haier is regarded as the leading enterprise of the household appliance industry, Qingdao Haier is respected by many organizations. In the first half, the company's net profit to shareholders was 2.577 billion yuan, an increase of 20.84% per cent. Qingdao Haier's net profit growth in the first three quarters of this year remained at around 18% to 23%, the agency predicts. In the whole household appliance industry, Qingdao Haier has obvious technical advantages and strong innovation ability. This September, the company and foreign Investment Partnership set up a smart family industry fund, borrowing capital to speed up the development of smart home. At present, Haier Intelligent home has become Haier Group in the information Age launched an important business unit. Through the introduction of KKR strategic investors, the use of global resources, Qingdao Haier has upgraded the company's smart home appliances research and development capabilities, to achieve the company's network strategic objectives. In addition, the company has also been strengthening network construction channels, 2013Revenue rose 17% in the third quarter, surpassing the industry's average growth rate. (Flying image net)