Home Improvement Industry Network marketing Plan sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, home improvement

Concept: Family housing decoration for short.

The narrow sense of decoration: refers to interior decoration, from the perspective of landscaping to make room more beautiful;

The broad sense of home decoration: including indoor space transformation, decoration; today, we say that the home decoration for the broad sense of the home, is the integration of interior decoration and decoration.

Home decoration is the life of a variety of situations "materialized" into the room, the general room to buy the design has been completed, can not be big adjustment, so the rest can move is decorated decorate (large decoration concept includes room design, decoration, furniture layout, rich fun small decorate). Because life is their own, so they must personally intervene in the process, not only during the decoration design and construction, but also to live in the long-term continuous improvement.

Second, home decoration Industry Network Marketing Analysis

1, home decoration industry Status

[1] The history of Home decoration enterprises, which is in the downstream of the residential industry chain, is not very long. Reform and opening-up has promoted economic development and prosperity, especially in recent years, the rapid rise of the real estate industry, the first to promote and achieve the home Improvement industry system (ceramic paint decoration furniture and other products) of the popular demand, with the development of social economy, the improvement of people's living standards, consumption concept of change, People's demand for housing has been from the simple use of the function gradually rise to pay attention to taste, highlighting the personality, display knowledge and aesthetic height. Home decoration and decoration consumption has become a social fashion and hot spots. Home decoration industry is a rich development prospects of the large industry, home improvement enterprises to carry out a variety of marketing activities, in various media advertising is in recent years, is the result of market competition, but also the trend of the industry to mature.

Home Improvement Enterprise's main target customer group is the property owner (second-hand housing market is hot, the industry is also a development opportunity), property owners of the age level, cultural literacy, personal preferences and aesthetic level, the demand for residential decoration is also different, how to meet the personalized needs of property owners? This requires home improvement enterprises like real estate enterprises, the market research and development as an important marketing process, so as to explore the potential value of the target customers for enterprises to create wealth.

2, home decoration industry's "negative" impact

1) The "Heihu" problem of home decoration industry

2 "Industry unspoken rules" and "Fishing project" traps

3. The widespread spread of price wars

4 Overlord Contract terms

The "negative" information of home decoration industry will directly affect the network marketing effect of home improvement enterprises. Consumers in the purchase of home improvement enterprises will certainly consider the qualification of enterprises, the credibility of enterprises, prices, quality of service and so on, these factors will directly affect consumer desire. Therefore, in the development of Internet marketing enterprises must deal with their own "negative" information, the impact of their own negative information to the lowest point.

Home improvement enterprises to start from their own characteristics, choose the most moving consumer network marketing propaganda point, in ensuring the quality of their own home furnishings at the same time, from the quality of service, specialization, price advantages and other promotional points to impress consumers, so that consumers in the "around" mentality of enterprises to produce goodwill, so as to achieve "attraction-impress-consumption" Purpose.

A1 Network Marketing Company is a long-term home improvement industry Network Marketing Services Network marketing company, long-term home improvement industry Network Marketing Service experience let A1 in the home Improvement Industry Network marketing Services can be faster, better the home Improvement Enterprise's network marketing services to consumers can directly focus on the place, Let the sales of home decoration Enterprises truly "attract-impress-consumption" of the flow of ideas.

3, home decoration industry target audience

Target audience groups: white-collar people, higher education level, excellent working environment, relatively busy, the consumption capacity of less than 150,000.

Online Behavior Features:

1 work more strong, access to professional knowledge, high degree of internet dependence

2 Information Active collection behavior, more through the Internet to understand the relevant information.

3 Many are experiencing the renovation of young consumers, almost all through the Internet browsing, posting, thread to understand the quality of some home building materials brands, service status, through the network to become a master of home decoration

Characteristics of consumption behavior:

1 Decoration pay attention to certain taste, the pursuit of fashion

2 more sensitive to the price, the pursuit of economic

3 The service of meticulous and efficient requirements

4. Factors influencing consumers ' choice

1 Brand Reputation:

Mainly refers to the customer to the company brand itself trust degree, this factor is affects the consumer buys the decision the mouth key factor. In a market that has not yet formed a unified understanding, the differentiation and recognition of brands is of paramount importance.

2) Decoration Design:

Home decoration design is a kind of living condition and life style, is a kind of personal culture phenomenon, consumers have diversity and volatility. Therefore, home design is also a measure of the quality of the basic standard

3 Price/performance ratio:

As a result of fierce competition, the market can choose the same kind of home decoration companies, one-time consumption, the amount of a large, long period of good price has become a consumer reference important basis,

4 Service Reputation:

Home decoration company Service cycle is long, contains a lot of services, so the quality of service of home improvement service reputation is particularly important. The reputation of a brand in the internet is good or bad, which determines whether or not to buy the brand, has played a decisive role

Third, A1 home decoration Industry Network Marketing Content

1, A1 Network Marketing Introduction

A1 Internet Marketing is "Wuhan Rui Network Information Technology Co., Ltd." launched for Small and medium-sized Enterprises in the Network Marketing service brand. Full use of a variety of Internet media platform to disseminate and express the enterprise's propaganda information, to create corporate network brand, network reputation is good.

A1 Internet Marketing Independent development of the "Network Marketing Management System", "Website Optimization Management System", "network public opinion monitoring System"! For Gree air-conditioning, the United States and many other listed companies to provide network integration marketing services, network Word-of-mouth marketing services, search engine marketing services.

A1 Advantage Service: Network brand planning, network brand building, network integration Marketing, network Word-of-mouth marketing, search engine marketing.

2, A1 home decoration Industry Network Marketing Content

1) Slogan spread

According to the characteristics of the home decoration Company selected a brand building for publicity, with the "topic-style" network concept of speculation will be brand communication, industry knowledge popularization, decoration experience, decoration attention issues such as consumer general concern organic combination, to shape the credibility of the brand century hair.

2 Industry knowledge popularization

For consumers concerned about the industry information, on the Internet to carry out a comprehensive home decoration industry knowledge, decoration experience, decoration attention to the issue of information coverage, to establish the authority of home furnishings enterprises in the network information and communication. When consumers in the network to actively search for the home decoration industry related information, but also preconceived acceptance of the brand information of home furnishings.

3 Network reputation

Home improvement Industry "Word-of-mouth" is very important, is the so-called Golden Cup is not as common people's reputation, have a good reputation to have good business opportunities. The creation of network Word-of-mouth in addition to the above mentioned industry knowledge popularization, the most important is the consumer word of mouth. To the consumer's position, the most direct feeling of the company's construction quality and after-sales service, to "live post" "Experience paste" "Tender stickers" and other forms of network to improve the network of home Improvement enterprises and network praise.

4 Network activities

According to the characteristics of the enterprise or consumer concerns, organize relevant network publicity, ground organization activities, expand the social awareness of home improvement enterprises and Word-of-mouth spread

Iv. A1 Home Improvement Industry Network Marketing Advantages

1. Long-term customer service experience

A1 Network Marketing for a long time in the home Decoration Industry Network marketing Services, can effectively grasp the consumer's consumer psychology, home installation Industry Network marketing problems can be prevented in advance, to ensure that the home decoration Industry Network marketing smooth and effective.

2. Multi-means network marketing mode

A1 Network Marketing through the long-term home improvement industry Network marketing Services, has a wealth of network marketing practice experience. Through the characteristic propaganda, the service marketing, the experience marketing, the emotion marketing, the knowledge marketing, the difference marketing and so on various network marketing methods achieves the home Decoration Profession Network marketing goal.

3. Excellent Network Marketing planning

Long-term home improvement Industry Network marketing experience, so that A1 planners in the home Improvement Industry Network marketing Planning can accurately find the enterprise's network marketing direction and network marketing strategy, effectively ensure the home decoration industry customers Network marketing implementation and effectiveness.

4. The process of network marketing services

A1 Network Marketing to follow the "technology is the first productive force" concept, independent research and development of a variety of network marketing system, to ensure that the customer network marketing content of scientific management, not only to enable customers to understand their own online marketing service process and results, but also let A1 Network Marketing service effectiveness of better monitoring and guarantee!!

5. Professional Network Marketing Effectiveness evaluation

A1 for each customer tailored to their own network marketing services and planning, but also for each customer to do the effect evaluation report, so that A1 network marketing effect can be timely and intuitive rendering in front of customers.

V. A1 home Decoration Industry Network Marketing case

Shenzhen century

Century as the first in Wuhan to carry out Network marketing company, in order to better carry out network marketing, brand promotion, A1 Internet marketing company for the home Improvement Industry Network marketing status, as well as the decoration industry services include more content, consumer selection cycle long characteristics, carried out in-depth research and analysis. Combined with the features of home decoration industry and the cut-in Point of Network Marketing, the marketing environment of the enterprise is changed by using the model of network integration Marketing promotion. When the marketing environment of the enterprise changes, the business opportunities of the Internet will gradually appear. A1 Internet Marketing is to help enterprises to seize the opportunity to stand out, the debut, so that enterprises differentiated singing network.

Today's decorations

Wuhan Today Decoration Engineering Co., Ltd. is a collection of interior design, construction, material distribution, after-sales service as one of the professional interior decoration company, with decorative design, decoration construction Double b qualification, is the Hubei Province Interior Decoration Association executive Director Unit, Wuhan Building Decoration Association executive Director Unit. 2003 the first batch of the company to join the Wuhan city of millions of quality assurance Gold Union Enterprise, and was named Wuhan Top ten decoration enterprises. 2004 was named the National Excellent Home improvement enterprise.

Wuhan Hao di decoration

Customer demand, establish the Wuhan area decoration industry brand image, improve brand awareness, establish a good brand reputation.

Marketing Program: Through the local industry forum to disseminate a large number of high praise information to enhance the Wuhan Hao di Decoration area brand awareness, through the blog marketing and interactive knowledge marketing to establish Wuhan Hao di decoration region brand good reputation.