Hosts: New online talent website promotion three steps

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These days just newly built Talent network operation Promotion Group, has come in more than 100 to do talent website promotion friend, many just contact talent Network group Friends have mentioned their website just on line, can do which promotion? At the beginning of the website, the website has no brand, no flow, no content, It is really difficult to carry out foreign cooperation and promotion, with what kind of method step by step establish website brand and carry out traffic promotion, can do a lot of, below I think the implementation difficulty is not too big introduction.

Website Foundation Perfect

1, links to enhance the PR value

Although the PR to Baidu rankings do not work, but as a website evaluation standard, PR or the higher the better, just set up a website without PR, unless you own more than the link resources, otherwise I personally suggest you go to buy one-way link bar, continuously buy to update, a PR5 link twenty or thirty dollars, Spend hundreds of dollars to buy a few months, two a day, pay attention to frequency, do not find someone to change, spend half a day communicating with the indefinite still make a turn, the human cost is not so cheap.

2, try to login Dmoz directory

Site can be dmoz open categories, for PR promotion and Google optimization is a clear advantage, from now included in the list of talent network, there are some traffic is not high, the establishment of the site is not long, then we will try to submit it, may wait for a long time, but at least do.

3, the content continues to update

Do not collect, the content of the talent network should be placed in the enterprise recruitment information and job guidance and so on, some other early recommendations do not spend time to update the site, the early days of the user is less, produce not much content, that daily to set a standard, at least how many pieces of false original article, input how many enterprise information, Try to take the time to find some content related to the website products and services, garbage content generated by the garbage flow, will only make your site into a spam site.

4, increase the external chain

The increase in the frequency and continuity of the chain is more important, the method is also more, soft, blog, classification information, signature, etc., they want to make a plan, adhere to do every day.

Free Flow Access

1. Question and Answer website

Baidu knows, Soso ask, Sina love to ask, Google questions and answers these large-scale question and answer website, in addition to its own flow is large, the problem is included in the search engine keyword rankings are relatively before, we have to do is by the Site keyword organization problem, and then register multiple IDs to ask themselves. If the problem raised by the long tail is included, the ranking will be higher than your own web page, you can indirectly obtain traffic, more stable. Now most of the questions and Answers Web site audit is more stringent, can not stay on the Web site, then in the answer to guide users to search your ranking of the first keyword. As for what kind of keyword to organize the problem, you can go to see my previous written "Almighty: Talent network SEO strategy-keyword selection and layout."

2, web site landing

Web site now most of the page is free to include, large web site such as hao123, 2345, 360 security navigation, such as more stringent, the new station is difficult to land free landing, then we go to collect some small and medium web site, one to submit, the application when possible to write more detailed, Can find contact method as far as possible to communicate with the administrator, even if the use of Web site advertising resources to change also line. If there is an advertising budget can also directly buy home cool site recommended, web site advertising cost-effective or relatively high. The main flow is relatively stable.

3, posting promotion

Posts can bring traffic, post channels and posts content quality is equally important, is generally the choice of local popularity of the forum and job-seeking community, such a forum, the number of advertising stickers, the same moderator will be more stringent. The deletion pastes is quicker than you post, some websites send some and the job recruitment completely irrelevant entertainment content to attract the flow, such meaningless. I usually only set up a good advertising in this forum signature, looking for those who just sent posts posted on the sofa. Posts can go to information classification sites and school sites, to enterprise recruitment information for the content, like 58, the market, Word-of-mouth these can be published information, there will be some universities and vocational schools, will have their own employment site, you can go to the above registered enterprise accounts, the regular release of enterprise recruitment information, can also directly with the employment network of teachers to communicate directly to the Web site to call the database.

4, Vertical search site

Job search engine is to crawl the information of each talent site, Baidu search job search has a large and small 10 dozen, most will have information submitted to the entrance, you can make an XML file in the format of their website, to the specified address submitted, will be included, but to ensure that the site content update frequency.

Website branding

The brand of the subdivision talent website mainly is to rely on the line promotion and the user word of mouth, the high exposure degree deepens the latent user to the website image, the quick response user demand feedback increases the user experience, in the website on-line initial stage, the service is often more important, more than promotes.

1. Promotion of news articles

This kind of article, different from the daily attraction outside the chain of soft wen, quality requirements higher, which requires the author has a certain language skills, or the ability to organize languages, can not write, I gather. Based on a city or industry, the information is more concentrated, it is suggested to write a press release regularly, subject matter can be the website news, current affairs review, data analysis and so on, the contribution to the local more well-known media website, the article in the website is the expert comment, the data export role, too stressed the website name and the URL is too soft, not easy to publish Such as recent Zhaopin personnel changes, Wuhan July Talent Index report.

2. Advertising Publicity

The most direct way to promote the brand is to advertise, in line with the principle of low-cost operation, advertising should also choose the highest cost-efficient channels. Internet café Promotion, DM cooperation, public transport, taxis and so on, are relatively inexpensive, the media idle advertising resources, generally do not need to publish fees, as long as a production fee can give you ads. Some advertising agencies can also talk to them about cooperation, they also have the need to recruit, then exchange, you help them recruit, they put idle resources for you to publicize, now including Chinahr, such as the local market personnel such as Chi-Lian, and so on, are through this cooperation to get ads.

3. Leaflets distributed

Do not have the advertising budget, then come free, to the talent market fixed distribution of leaflets, free to provide job seekers with a resume, to the school bulletin board posters, these most direct and most targeted physical activity, is the most effective, to adhere to do, in the distribution process, if there are job seekers to you know some job search questions, Spend some time communicating with him, a user to affect

4, newspaper entrainment

This method is more evil, there is a certain risk, do not know if you have not found that sometimes in the newspaper, there will be some advertising flyers, this flyer cost is 3 cents, this is the 08 price. Every day the newspaper was released from the printing shop early in the morning, after finishing it and sending it to every newsstand, the publisher is usually a part-time job, and your job is to talk to them about the price, and then send you the printed flyer or the "recruitment issue" that is exactly the same as the newspaper. They'll put you in the paper and send it out. This method according to the local newspaper management tightness is not universal, you can inquire, use with caution. There have been in Shenzhen City newspaper has entrainment recruitment issue, not the official worry.

Welcome to do the network of friends a lot of communication, collision more and better ways to promote. Talent Network Operation Promotion Group: 75155709

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