How businesses advertise on local websites or local industry websites

Source: Internet
Author: User
Keywords Corporate Advertising

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How do businesses advertise on local websites or local industry websites? To answer this question, for some local enterprises and businesses, has been more puzzled, in this, Wuxi Community network combined with their own experience and everyone to analyze.

First of all, for the enterprises or businesses in Wuxi, enterprises, businesses ready to Wuxi within the scope of marketing their own products, the first need to be clear about their products for the general consumer groups have? which do you usually like to surf the Internet? What can be transmitted through the network? Then, Then choose a site that can bring a relatively good effect of advertising, next, for these businesses, you have to do the first time is a simple understanding of the basics of web marketing.

A website is good or bad in ordinary people's view, the first is popular, professional point is that the number of visits, and the number of IP and PV two, IP is an independent IP access to the site once recorded a day of visits. PV is the number of times a day has been recorded by an independent IP visit to a website. The answer to whether to advertise on this website by popularity is yes. Because only the popularity of the site only people "may" go back to see your ads, if not even popular, it is certainly not necessary to do. But how this advertising effect is not conclusive.

The second is to see the site's main keyword rankings, from the professional network industry personnel point of view, to see the quality of a site there are many ways, ordinary people are different, insiders, certainly do not know the technology and methods, the only thing to see is the site's main keyword rankings, the main keyword ranking in the country, needless to say, Everyone is accustomed to Baidu, to search keywords, to see if the industry site in the home 第1-3名, local site in the 第1-2 page, if not in this range, please give up such a site, such as you want to open a shop to sell clothing, you want to see: Wuxi community, Wuxi Forum, Wuxi Life, Wuxi consumption, Wuxi clothing, Wuxi shop, Wuxi shops, Wuxi Mall and other keywords in Baidu search results in accordance with the above range.

The third is to see is this site to visit the user is not your counterpart or related customers, this is very important, of course, as a rich boss, you can go to Wuxi, the most popular website BBS advertising, but how the effect? There are people who might see your ad, but the number is certainly not many, the relative effect is also very poor, because the popularity of the Wuxi forum is only a strong friend of the site, people go to this site is not to buy clothing, the purpose is to play, but boring to pass the time, generally can definitely not to buy clothing, Do people care about your ads when they go to play? The answer is also affirmative, the big number is not click on your ads, a few boring extreme will come in to see. These IP for business owners can only picture a psychological comfort, is not to bring business or benefits. If some businessmen feel that some people are angry on the line, I do the brand effect, that your ideological awareness is too high, can go to the central, provincial and municipal television stations to do a year of advertising. In fact, as a regional industry business, should be the effect is not the effect, with the effect of promoting customer Word-of-mouth marketing to achieve regional brand effect is the most direct, highly effective, the most provincial method.

In addition to think, as Wuxi enterprises, businesses should be a calm analysis, for example, to take home products, the general we to the site above buyers, building materials, furniture, bathroom, and so on products customers must want to find local sales businesses, then, Baidu to search these key keywords of the site, For example, Wuxi Wuxi decorate the main keyword site i baidu: The key words of the Community network in the site are ranked more prominent sites, each main keyword ranking industry site in the home 第1-3名, the local site in 第1-2 page, relatively prominent, that can be considered. This article by (www.wuxishequ.com) webmaster feeds!

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